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The Vice-Chairman and Global Chief Strategy Officer of R/GA speaks to BuzzInContent.com on the challenges of content marketing. He asks if purpose-driven marketing can drive business

By Akansha Srivastava | April 23, 2019
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The service will help brands and agencies to cater to the interest of the audience in tier II and III cities, and rural markets

By BuzzInContent Bureau | February 07, 2019
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The content initiative aims to embrace body positivity and celebrate fashion for all. This time around the campaign not only focuses on the spectrum of sizes that FabAlley has to offer, but it also urges women to stir conversations about size bias and being indifferent to it

By BuzzInContent Bureau | January 15, 2019
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With this content initiative, the brand unfolded untold stories of acclaimed riders who had a strong foothold in the community to help the brand launch its latest engine oil Power1 Cruise

By BuzzInContent Bureau | November 29, 2018
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Bhavishya Kelappan, Business Head, Mia, shares with BuzzInContent how the brand decided to focus more on content marketing than advertising to engage with their consumers

By Karuna Sharma | July 24, 2018
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Pranay Swarup, CEO & Co-Founder, Chtrbox, feels content marketing today is the free entertaining, informative, or interesting content that encourages potential customers and existing ones to stay connected with your brand, your category and what you stand for

By Pranay Swarup | June 05, 2018
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The fashion brand has resorted to hyper-local strategy by utilising the social media influence of its brand ambassador at the regional level

By BuzzInContent Bureau | January 02, 2020
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The brand ties up with influencers who will engage with consumers through ‘DIY Nail Art' techniques. Shoppers Stop will also host a tutorial by brand Sugar on tips and tricks to curate trendy nail art

By BuzzInContent Bureau | June 01, 2020
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Within a short span since its launch, the campaign has garnered seven lakh views already. The video has also been shared by celebrity chefs such as Ranveer Brar and social media influencers, which helped the campaign increase its reach

By BuzzInContent Bureau | May 15, 2020
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In an interaction with BuzzInContent.com, Karthik Nagarajan, Chief Content Officer, Wavemaker India says measurement in the advocacy space is an evolving sphere. He explains how the trust of brands on influencer-led marketing as a viable, scalable channel of communication has increased amid the pandemic

By Akanksha Nagar | May 14, 2020
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As part of the challenge co-created and executed with VMLY&R, celebrities and TikTok influencers asked people to get creative with massage techniques and change their ‘champi' tempo every five seconds with the music beat, creating memorable moments

By BuzzInContent Bureau | May 13, 2020
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The company created a Facebook page to engage with millennials through tailor-made content. The campaign will be promoted through influencer marketing via new-age social media platforms

By BuzzInContent Bureau | May 08, 2020
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The campaign launched on Mother's Day included a live session through social media with a specialist on the importance of right nutrition. The brand engaged with micro- and nano-influencers from the mother's community in sparking online conversations

By BuzzInContent Bureau | May 06, 2020
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The brand has collaborated with influencers such as comedians, dancers, musicians and Instagrammers to take up the fun challenges and ask their followers to do the same to win hampers and grocery vouchers

By BuzzInContent Bureau | April 24, 2020
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Myntra has partnered with over 350 influencers and brands to deliver over 2,500 content pieces and will add 50 new pieces of content every day. Everything is shoppable on the feed and Myntra Studio will seamlessly close the loop, from inspiration to commerce

By BuzzInContent Bureau | April 17, 2020
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Not a very avid user of influencer marketing, Vedantu collaborated with celebrity influencers to promote the initiative of free access to the platform during the lockdown caused by the coronavirus pandemic

By BuzzInContent Bureau | April 13, 2020
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1000+ influencer parents are on board to share videos and pictures of them doing art and craft activities at home with their families and creating memories

By BuzzInContent Bureau | April 08, 2020
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The challenge that is being amplified through influencers and celebrities has fetched over 1.23 lakh user-generated videos

By BuzzInContent Bureau | March 24, 2020
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