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For the beauty brand, the creation and consumption of content isn't the end game and a much more challenging affair. Not only does it need to complement the brand's commercial interests, but also provide its customers with a brand-agnostic, educational experience of beauty

By BuzzInContent Bureau | January 24, 2019
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In an interview with BuzzInContent.com, the Chief Content Officer of the agency talks about the growth of podcasts as a medium for brands to do content, OTT becoming an important platform for the brands to develop IPs and the role of digital agencies in catalysing the brands' content strategies

By Akansha Srivastava | January 22, 2019
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A lot of brands have taken a marketing spin on the egg photo posted by Ishan Goel that broke Kylie Jenner's record

By BuzzInContent Bureau | January 22, 2019
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While user-generated content is the ultimate driver of engagement between the brands and consumers, it involves some real challenges as well. BuzzInContent talks to the industry leaders to find out how to make the engagement more serious and enthusiastic for users

By Akansha Srivastava | January 15, 2019
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Dingra talks about the importance of having a long-term relationship between the agencies and the brands for content marketing purposes. He believes just like brands have budgets for media, they should also have specific budgets for content creation through the year

By Akansha Srivastava | January 08, 2019
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The platform has collaborated with Prabh Deep, an upcoming 23-year old Indian rapper, to showcase the different antics people indulge in when drunk, with the lyrics communicating the key message

By BuzzInContent Bureau | January 02, 2019
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The web show is created by Pocket Aces food channel Gobble and the lifestyle genre mini-series will have five episodes with one new celebrity every week

By BuzzInContent Bureau | December 26, 2018
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Madhavi Irani, Chief Officer - Content, Nykaa, writes about Intelligent Content, a way of thinking through the way content is organised and managed

By BuzzInContent Bureau | December 24, 2018
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As consumers are not taking a shine to traditional advertising and avenues of brands to grab attention are narrowing down, content marketing is gradually evolving as a deliverable medium. But because of lack of measurability, a lot of brands are not going full throttle on it. Ending the marketers' confusion, BuzzInContent.com compiles a list of tools that can be used to measure effectiveness of content marketing

By Akansha Srivastava | December 18, 2018
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Marketers are eventually realising that content marketing in print is not only about advertorials but there are a plethora of innovative solutions beyond that. BuzzInContent.com explores the options print offers and how brands are benefiting from them

By Akansha Srivastava | December 11, 2018
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In an interview with BuzzInContent.com, the Country Head of Dentsu Story Lab says branded content will transcend from branded videos and sponsorships to brand-owned intellectual properties with a longer shelf value. He feels that measuring the success of content based on views is not the right yardstick

By Akansha Srivastava | December 04, 2018
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This partnership will offer content services for brands specifically on and for social media

By BuzzInContent Bureau | December 03, 2018
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The brand and the content creator have launched first digital discovery programme in eight languages to find the next generation of digital entertainment talent

By BuzzInContent Bureau | November 20, 2018
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Titled ‘Kitchen, Khanna & Konversations', the three-part series is available exclusively on Hotstar

By BuzzInContent Bureau | November 15, 2018
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In an interaction with BuzzInContent.com, Chen, General Manager, UC Ads, talks about the evolving landscape of content marketing, the role mobile internet will play in its exponential growth and how the Alibaba group company is tapping the growing languages market to tap into India's user base

By Akansha Srivastava | November 13, 2018
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The company aims to strengthen its connect with electricians, who are busy throughout Diwali, and build greater affinity for the brand

By BuzzInContent Bureau | November 09, 2018
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Kansai Nerolac Paints' Marketing Head tells BuzzInContent.com that the explosion of mediums has offered marketers different ways to connect with audiences and differentiate themselves, which was not the case earlier

By Akansha Srivastava | November 05, 2018
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Launched in partnership with MediaLink, CLX will bring eight of the world's best media and entertainment businesses to Cannes Lions and will take place in Palais II from June 17-21, 2019

By BuzzInContent Bureau | November 05, 2018
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