As part of the new social media campaign, Fire-Boltt has resorted to celebrity influencers to urge their consumers to become the best version of themselves
By BuzzInContent Bureau | August 12, 2022Influencers danced to the beats of Sony Music's latest track, ‘Shringaar' for the new #ColorbarxShringaar challenge
By BuzzInContent Bureau | July 29, 2022Will financial brands slash their expenditure on the ‘finfluencers' or will the financial influencers be more hesitant in promoting brands now. BuzzInContent.com finds out if there is a major difference in the market due to the Vauld incident
By BuzzInContent Bureau | July 13, 2022Diving deep into the nitty-gritties of how can travel-related brands leverage influencer marketing, BuzzInContent found out that brands need to do their homework properly, in terms of researching influencers and identifying their audience base, before roping them in
By Shreya Negi | July 12, 2022BuzzInContent.com reached out to some top influencers to understand their perspective on the entire Vauld situation
By Nisha Qureshi | July 11, 2022Bollywood celebs to influencers, and even sportspersons find mention in ASCI's list of non-compliant influencers
By BuzzInContent Bureau | June 30, 2022The e-commerce platform has roped in celebrities as well as influencers to promote its upcoming ‘End of Reason sale' (EORS)
By BuzzInContent Bureau | June 10, 2022Influencers were segregated into different tiers based on their follower count and the study showed that mid-tier (50k – 500k) and nano-tier (5k – 50k) had the largest Gen-Z following
By BuzzInContent Bureau | May 23, 2022With this partnership, the two brands aim to bring to table creativity and thus, return on investment and valuable content - the goal is to let these communities of influencers have a place to interact with like-minded artists and give them the infrastructure to grow and collaborate in real life
By BuzzInContent Bureau | April 25, 2022Finclave 2022 was held to celebrate the contribution of leading financial influencers to the society and offer them an opportunity to network and learn from each other
By BuzzInContent Bureau | April 19, 2022They will together provide a platform for influencers to transition to creator first digital communities in the metaverse, spread awareness about the potential for blockchain applications like NFTs in everyday life, and help fans gain exclusive access to their favourite personalities
By BuzzInContent Bureau | March 16, 2022The brand developed a filter through which users and influencers were able to decide the ending of its latest TVC that featured actor Kartik Aryan
By BuzzInContent Bureau | March 14, 2022The brand roped in 21 influencers across the country to make the women aware of their at-home pregnancy test kits
By BuzzInContent Bureau | February 25, 2022The brand has chosen two influencers who belong to different demographics, helping the brand to amplify the message as widely as possible
By BuzzInContent Bureau | February 07, 2022The report taps on data from over 15,000 influencers in India on the company's influencer marketing platform, AnyTag
By BuzzInContent Bureau | November 24, 2021This season, the influencers will engage the audience through interactive live vlogs, as opposed to only traditional static video diaries with sheer creativity at the forefront. In return, the jury gives ‘likes' to score the influencers that determine their future in the show
By BuzzInContent Bureau | November 09, 2021Recent industry reports suggest up to 73% consumers are finding influencers vain and don't trust products they promote. While influencer marketing agencies negate the claims, they agree this should act as a wake-up call for the medium to focus more on creativity and not make content look like ads. They suggest ways to sustain influencer marketing in the long run
By Akanksha Nagar | September 14, 2021The report states that brands have started using influencer marketing more seriously with 54% of the influencers claiming that they have collaborated with up to five brands in a month
By BuzzInContent Bureau | August 19, 2021