Under #TeachThemYoung campaign, the brand will collaborate with like-minded content creators and influencers to impart education and have open, honest discussions on menstrual hygiene
By BuzzInContent Bureau | May 23, 2023Speaking at a FICCI Frames 2023 session, industry leaders emphasised that in order to understand the influencer marketing ecosystem better one should tie up with aggregators and harness their power of bringing credible influencers on board
By BuzzInContent Bureau | May 05, 2023Speaking at FICCI Frames 2023, top influencers shared what is key to staying relevant in the everyday evolving world of social media. Coming to branded content, they said what's important for brands to understand is that the creators know their audience best
By BuzzInContent Bureau | May 04, 2023Investors should conduct background research on the influencers, have a clear objective and should avoid unrealistic promises in order to ensure that they are receiving reliable and unbiased financial advice, the financial influencers themselves stated
By Sakshi Sharma | May 02, 2023Recently, several influencers, namely Ankur Warikoo, Chetan Bhagat, Prafull Billore and Raj Shamani, promoted the World Startup Convention - which was to be held in Noida between March 24-26, 2023. But to the visitors' dismay, the event turned out to be a “scam”
By Sakshi Sharma | April 04, 2023Ankur Warikoo, Chetan Bhagat, Prafull Billore and Raj Shamani had promoted the World Startup Convention, but to the visitors' dismay, the event turned out to be a “scam” and now people are calling out influencers on social media for not doing due diligence and losing trust
By BuzzInContent Bureau | March 28, 2023Conceptualised by Makani Creatives, the influencers talk about denim, fashion and everything in between
By BuzzInContent Bureau | February 22, 2023Speaking to BuzzInContent.com, several members from the influencer marketing fraternity pointed out that while the new guidelines rolled out by the Department of Consumer Affairs can bring around more transparency, a few categories of influencers might feel restricted and face the brunt of penalties irrationally
By BuzzInContent Bureau | January 23, 2023In addition to it, 43% respondents of the survey said they are at least checking out the recommended product/service by the influencers
By BuzzInContent Bureau | January 17, 2023Shuchi Sethi, Business Head at AnyTag, shares how brands can embrace transparency in their identity and messaging by collaborating with the right influencers who share similar values
By BuzzInContent Bureau | January 12, 2023Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting share the differences and the varying USPs of influencers coming from metros and those from the not so prosperous parts of the country
By Hamsini Shivakumar | January 12, 2023The agency onboarded influencers with domain expertise with organic following exclusively for the company talent register
By BuzzInContent Bureau | November 07, 2022The skincare brand has roped in multiple influencers and dermatologists to encourage the usage of their Cica Calming range to combat acnes as part of people's skin care regimes
By BuzzInContent Bureau | October 14, 2022Prerna Goel, Co-founder and CMO of WhizCo, writes about how making influencers and creators an integral part of their social commerce strategy is a great way to ensure that brands can reach out to their audience in an effective way
By BuzzInContent Bureau | October 12, 2022As per the proposed guidelines, it will be mandatory for social media influencers to make clear disclosures regarding the paid promotions
By BuzzInContent Bureau | September 08, 2022In the #WashKaroSquashKaro campaign, influencers have subtly included the brand's product while keeping the originality of their content intact
By BuzzInContent Bureau | September 01, 2022As part of the new social media campaign, Fire-Boltt has resorted to celebrity influencers to urge their consumers to become the best version of themselves
By BuzzInContent Bureau | August 12, 2022Influencers danced to the beats of Sony Music's latest track, ‘Shringaar' for the new #ColorbarxShringaar challenge
By BuzzInContent Bureau | July 29, 2022