While marketing influencers become inspiration for marketers and advertisers, most of them create content to grow their personal brands and businesses. Many brands have started approaching marketing influencers for collaborations, given that their follower base has a high disposable income
By Akansha Srivastava | November 24, 2023Ritesh Ujjwal – Co-Founder, Kofluence, writes that leveraging influencers for holiday marketing offers an efficient way to drive year-end goals. The relationships formed now can extend beyond the fourth quarter, setting the stage for a strong 2024
By BuzzInContent Bureau | November 20, 2023Beyond the surge in comedy influencers, Kunal Sawant, Business Head, Goat, GroupM India, discussed various challenges related to influencer marketing measurement, the evolution of long-format content by influencers, the nuances of Live Commerce, and the ascent of regional language influencers
By Akansha Srivastava | November 08, 2023The brand has roped in fifteen national and regional influencers including – Deeksha Khurana, Pooja Mundhra, Nikki Mehra, Ashi Khanna and Sukhmani Gambhir, among others
By BuzzInContent Bureau | October 27, 202357.8% of the influencers surveyed feel that the most commonly cited challenge is that the budgets do not align with demands or expectations
By BuzzInContent Bureau | October 17, 2023Intrigued by the rising phenomenon of social media influencers venturing into the real estate domain, BuzzInContent engaged in discussions with realtors, influencer marketing agencies and content creators around the transformative impact of influencer marketing on the real estate industry, challenges posed by fraudulent content dissemination, and much more
By Sakshi Sharma | September 27, 2023As part of the partnership, Opportune has onboarded virtual influencers including mrpagalboi, not_enafh, _charlie_flix_, stickman, dudububu, bubududu, lanaturevibes, flake_sayz and rexxi
By BuzzInContent Bureau | September 06, 2023According to SEBI, other unregistered entities/finfluencers may be effectively enticing their followers to purchase products, services, or securities in return for undisclosed compensation from platforms or producers. This paper seeks to restrict the association of SEBI-registered intermediaries/regulated entities with such unregistered finfluencers, to curb the flow of such compensation.
By BuzzInContent Bureau | August 28, 2023In two distinct panel discussions, titled ‘Learnings from leading influencers on how brands can influence better' and ‘Learnings from leading brands on how influencers can influence Better', participants from the influencer and brand domains discussed fostering collaborative efforts. Their focus was on maintaining a harmonious partnership that nurtures both creative expression and effective message delivery to the intended audience
By Sakshi Sharma | August 28, 2023Suchana Sarkar, Chief Brand Officer, Makani Creatives, writes that silent influencers are often referred to as theSuchana Sarkar, Chief Brand Officer, Makani Creatives, writes that silent influencers are often referred to as the "SME cultivator." Standing for Subject Matter Expert, they assemble a diverse group of professionals to share insights and experiences, led by an interviewer who remains notably silent
By BuzzInContent Bureau | August 24, 2023As per ASCI's updated guidelines for influencers, for other financial advice, influencers must possess appropriate credentials such as a license from the Insurance Regulatory and Development Authority of India (IRDAI), be qualified as a chartered accountant, holds a company secretaryship, etc.
By BuzzInContent Bureau | August 18, 2023While there were four influencer marketing agencies engaged for information dissemination on govt schemes, there was no payment made to influencers for interviews with Union Ministers, as per Thakur, Union Minister for Information and Broadcasting and Youth Affairs and Sports
By BuzzInContent Bureau | July 27, 2023As part of the collaborations, the brand is seen challenging food and entertainment influencers to spot the Tic Tac Seeds pack in the trending infinity zoom videos
By BuzzInContent Bureau | July 27, 2023While the impact of social media influencers on politics can vary depending on factors such as their reach, credibility, and the nature of their content, their ethics and transparency of influencers' political activities are also subjected to debate, as their motivations and potential conflicts of interest may come into question
By Akansha Srivastava | July 05, 2023The influencers will be paid up to Rs 5 lakh per month depending on a variety of parameters, including the number of followers they have and the material they post
By BuzzInContent Bureau | July 03, 2023The statement from SEBI chairperson Madhabi Puri Buch comes on the heels of the Income Tax department reportedly sending notices to top 35 social media influencers for not paying taxes worth crores of rupees
By BuzzInContent Bureau | June 30, 2023Under #TeachThemYoung campaign, the brand will collaborate with like-minded content creators and influencers to impart education and have open, honest discussions on menstrual hygiene
By BuzzInContent Bureau | May 23, 2023Speaking at a FICCI Frames 2023 session, industry leaders emphasised that in order to understand the influencer marketing ecosystem better one should tie up with aggregators and harness their power of bringing credible influencers on board
By BuzzInContent Bureau | May 05, 2023