Though the brand is not very active on Instagram, it has kept up with the times and rolled out an influencer marketing campaign as part of the #LetsUnstereotypeIndia. Through the choice of relevant influencers, the campaign questions deep-rooted prejudices in society
By BuzzInContent Bureau | April 01, 2021As the lines between organic and paid communication become more transparent, some experts feel micro-influencers with their limited reach might lose out while others say they could gain more attention from brands for their organic, opinionated reviews
By Akanksha Nagar | March 05, 2021While influencers feel the ‘due diligence' part could put pressure on them, they want the draft guidelines to help budding influencers with their strategies
By Akanksha Nagar | March 05, 2021The chosen influencers often share content regarding body positivity, self-love and self-acceptance on their social media platforms and also connect with the young generation. By not signing up celebrities, the brand has kept the campaign true to its spirit and relatable
By Benita Chacko | March 05, 2021This campaign is refreshing because its aim is to spread awareness about the core objective of Urban Company — everyday services provided at users' doorsteps through influencer marketing. The influencers' friendly banter, and them sharing a slice of their lives, adds to the campaign's entertainment factor
By BuzzInContent Bureau | February 05, 2021Cinthol is a brand that has always stood for exploration. These webisodes will be a series of conversations with travel influencers reminiscing their most adventure-filled experiences
By BuzzInContent Bureau | January 20, 2021Virat Kohli leads in terms of followers while MS Dhoni drives the highest engagement rate among male influencers. Anushka Sharma drives highest engagement rate in India, surpassing even PM Narendra Modi, says the report on top 1,000 Instagram influencers
By BuzzInContent Bureau | December 17, 2020The influencers talked both about hygiene and the environment. The brand reached more than 3.85 lakh in a media value pegged around Rs 10 lakh, according to content marketing agency Sheeko
By BuzzInContent Bureau | October 19, 2020Neel Gogia, Co-founder, IPLIX Media, writes how long-term tie-ups are the best way for both brands and influencers to grow together and make the partnership a success
By BuzzInContent Bureau | September 02, 2020The data-driven report ‘Top 100 Mom Social Media Influencers of India' is formulated from a sample of 300,000 Indian influencers who had trackable data
By BuzzInContent Bureau | September 02, 2020Whoppl delivered 4X ROI. The success of the campaign #Weikfieldrefresh was in choosing the right influencers and letting the stories speak for themselves. The content led to organic chatter and got people talking about the brand, creating a million unique impressions
By BuzzInContent Bureau | August 28, 2020INCA has introduced Sophia, the AI-powered global influencer, to its network in her first agency ambassadorship while expanding its portfolio in APAC via partnership with Hanson Robotics. Dokania, APAC, Product Manager, INCA talks to BuzzInContent.com about the future of virtual influencers and its capacity to provide heightened level of brand safety
By Akanksha Nagar | August 28, 2020Chanakya Gupta, Head of 2GUD, Flipkart told BuzzInContent about the brand's strategy to work with smaller influencers over big shots and 2GUD's strategy with social commerce to target Tier 2 and 3 cities
By Akansha Srivastava | July 22, 2020Roposo seems to be favourite amongst the upcoming apps and 18% influencers have created a profile there already followed by 5% on Sharechat and 1% on Chingari
By BuzzInContent Bureau | July 15, 202066% of the influencers have seen a significant increase in post engagement during Covid-19
By BuzzInContent Bureau | July 02, 2020The influencers and artists are seen sharing amusing videos, which include planning to go to the beach or planning to go out to their favourite place to eat after the lockdown
By BuzzInContent Bureau | June 24, 2020The PepsiCo brand brought on board several influencers and celebrities to take up the #KyaMasaleHain and #BaapReBaap challenge and guess the flavours used in Kurkure's two new launches
By BuzzInContent Bureau | March 16, 2020In various social media posts, the young influencers are seen creating content promoting the thickness of the reformulated Slice
By BuzzInContent Bureau | March 05, 2020