Rising Star Awards 2022– Winners

integration

Premium
Image

Recently, in Anupama on Star Plus, the protagonist Anupama, her husband Anuj and daughter Anu were shown visiting Parag Milk Foods' Go Cheese factory to understand the process of how cheese is made. This has now become one of the biggest 8-minute-long brand integration in India's most popular daily soap in recent history. Read the story below to know how the integration was facilitated and executed within 15 days

By Akansha Srivastava | January 31, 2023
Premium
Image

It is being seen that agencies have started receiving more queries from brands on how can they make integrations in gaming and Metaverse. BuzzInContent.com sat down with experts to understand why they matter to the brands

By BuzzInContent Bureau | October 18, 2022
Premium
Image

When brands spend heftily on brand integrations on TV shows, there is always an urge to be present across the show all the time and leave no stone unturned to make the most of all the money invested. But one must ensure to not go overboard with brand integrations that miffs the audience. In the end, a viewer is watching the show for its content and not brand placements

By Nisha Qureshi | January 20, 2022
Premium
Image

Amid the scarcity of fresh content and a dire need to integrate the brand with the content on TV and digital, brands and agencies ought to be a tad smarter with the integration. BuzzInContent.com figures out how the branded content space is evolving amid the pandemic

By Akanksha Nagar | November 17, 2020
Premium
Image

A Kantar study for the integration highlights the fact that the messaging and integration of Too Yumm! in the 12-episode travel reality series delivered significant uplifts across the awareness and persuasion measures for the brand

By BuzzInContent Bureau | August 19, 2019
Premium
Image

BuzzInContent spoke to publishers, brands and branded content experts to find out the thought process that goes on while any branded content piece is created

By BuzzInContent Bureau | March 22, 2022
Premium
Image

The film, produced by Excel Entertainment, required three trucks, which were used for shoots for over 12 months. The trucks were modified to suit the script and the storyline of the film

By BuzzInContent Bureau | April 09, 2021
Premium
Image

There will be a series of communications to highlight the brand being resilient and reliable. Havas Media Group is the media buying partner for the campaign

By BuzzInContent Bureau | March 24, 2021
Premium
Image

The three-part series ‘The Aam Aadmi Family Vacation Special' unfolds the story of a middle-class Indian family, the everyday conflicts they face and their journey into buying their first car

By BuzzInContent Bureau | December 28, 2020
Premium
Image

As people self-isolate and work from home, online gaming consumption is rising. BuzzInContent finds out how it's a good opportunity for brands and content creators alike to create high-quality, informative content as consumers will be seeking more ways to keep busy right now

By Akanksha Nagar | March 31, 2020
Premium
Image

PG Aditiya, ECD, Dentsu Webchutney and Gautam Reghunath, EVP and Branch Head, Dentsu Webchutney talk about the secret sauce of successful UGC, how advertising and content marketing companies can learn from each other and sales lead generation through content

By Akansha Srivastava | July 12, 2019
Premium
Image

Brands taking the content route often forget that subtlety is the cornerstone of native advertising. Creative partners often complain about brands' obsession to see their names everywhere. BuzzInContent.com explores how brands overriding the storyline defeat the purpose of native advertising

By Akanksha Nagar | June 18, 2019
Premium
Image

Rather than creating multiple films for TV and digital, brands are able to aggregate audience, create community and build artist association on digital platforms and also have a rub-off effect on TV, says Kiran D'cruz, Head of Brand Partnerships and Music Licensing, Sony Music

By BuzzInContent Bureau | December 11, 2018
Premium
Image

Through this association, the brand aims to communicate the benefits of using the correct knife while cooking

By BuzzInContent Bureau | November 01, 2021
Premium
Image

Samsung will also unveil the ‘Galaxy Creators Lounge' for the first time in India, giving creators access to latest Galaxy devices for content creation

By BuzzInContent Bureau | February 01, 2021
Premium
Image

The housemates were divided into teams for the ‘Kurkure Vigyapan Mein Chatpatapan' Task, wherein they were asked to try their hands at creating their own Kurkure advertisements while bringing alive the brand's positioning, ‘Khayaal Toh Chatpata Hai'

By BuzzInContent Bureau | January 16, 2020
Premium
Image

The brand and Bobble AI's collaboration is facilitated by Mindshare. As part of the brand integration, the auto-suggest feature found in Bobble AI's keyboards pushes the brand's positioning of #StopTheBeautyTest and gives users the option to refrain from using words and comments that might negatively impact a woman's self-esteem

By BuzzInContent Bureau | December 13, 2022
Premium
Image

As big brands explore influencer marketing, gaming and streaming players are hopeful of more collaborations, sponsorships and content integrations which will further escalate the growth of the community in India

By Shreya Negi | October 27, 2022
Back to Top