As per the marketing team of Dabur, the agency should have an excellent hold on influencers (nano, micro, macro, celebs)' and be preferably based in North India

Gautam Madhavan, Founder and CEO, Mad Influence, writes about how marketing strategies are adapting at an unprecedented pace in today's ever-changing digital world and analyses the relationship between influencer marketing and traditional word-of-mouth promotion

While marketing influencers become inspiration for marketers and advertisers, most of them create content to grow their personal brands and businesses. Many brands have started approaching marketing influencers for collaborations, given that their follower base has a high disposable income

Led by Rahul Titus, Ogilvy's Global Head of Influence, the findings in this report can help ensure brands benefit from influencer marketing as global ad spend in the space continues to rise

Ritesh Ujjwal – Co-Founder, Kofluence, writes that leveraging influencers for holiday marketing offers an efficient way to drive year-end goals. The relationships formed now can extend beyond the fourth quarter, setting the stage for a strong 2024

Shiprocket Amplify further simplifies influencer marketing for merchants eliminating the need to navigate the complexities of influencer marketing agencies

Balancing the creators' creativity with the sacred spirit of cricket is a delicate dance brands must perfect. Experts suggest things to keep in mind while banking on influencer marketing this World Cup season

Under this mandate, iCubesWire will craft specialised content and spearhead strategic influencer marketing campaigns, focusing specifically on the MENA region and other emerging markets by leveraging its unique network of influencers

The influencer marketing company said that through its technology and real-time insights, RPSG (FMCG) anticipates curbing audience losses of 20% to 80% that most brands currently face.

Shruti Kedia Daga, co-founder and head of marketing at Nasher Miles, shares how influencer marketing is a useful tool for the luggage industry and what should brands keep in mind while taking this route

As per G B Srithar, Regional Director- India, Middle East and South Asia, Singapore Tourism Board, post Covid, young Indian audiences are travelling for exciting and adventurous experiences that align with their personalities, and therefore there is a need to shift from pushing marketing messages to them and try to be a part of the community

During a panel discussion - ‘How Influential is Influencer Marketing?' - by iCubesWire, representatives from diverse industries viewed influencer marketing as a dynamic and ever-changing field that has already made an impact and holds potential for future expansion

The primary focus of the agency will be on harnessing the power of social media, public relations, and influencer marketing for the brand

The scope of work includes content marketing strategy, production and execution of the brand's content marketing-led campaigns

This partnership aims to enhance Shipyaari's organic search results through strategic SEO and content marketing services

The vertical will assist brands to scale up their business with authentic creator-led content and optimise 20%-50% of their influencer marketing spending, said the company

Vaibhav Gupta, Co-Founder and CPO, KlugKlug, writes how the future of influencer marketing in India holds immense potential

Ishmeet Banga - Director and Head of Influence and Talent business - Voxxy Media, shares the ways in which brands can take the content marketing route to make their name in a cluttered market