The campaign, produced by Little Giant Films, encourages couples who are about to tie the knot to talk openly about marriage and expectations from life after it

Launched in April 2017, BharatMartimony's content initiative HappyMarriages.com showcases relevant content besides a monthly newsletter

The campaign created by BBDO India, asks the question, “If men can share the load equally with other men, why are they not doing it with their wives?”

Anuradha Aggarwal, Head, Infotainment and Kids, Star & Disney India, speaks to BuzzInContent.com about one of the finest brand integrations in recent times

Season 4 captures the essence of what it's like to be set up for an arranged marriage in 2021 with the new Cadbury Silk Mousse acting as a catalyst between the characters. Season 5 integrates the Cadbury Silk Heart Pop in a heart-warming narrative that touches upon the sensitive topic of acceptance of specially-abled people finding love despite their challenges

The series attempts to unpack the secret double lives of Indian women, how to meet new people in 2019 (given cultural constraints), how Bollywood sets unrealistic expectations, the male gaze, female friendship and the supposed inevitability of marriage

Gozoop has conceptualised and executed the campaign for the brand. The first leg of the campaign was a video where a woman receives a puppy as gift on Mothers' Day. This time the brand is seen celebrating the marriage of same-sex partners

The matrimony platform's internal social media team created content that related relationships and marriages with cricket

During IPL, the matrimony brand took the opportunity to engage with the consumers by commenting on interesting match moments, weaving cricket with relationships and using cricket terminology and relating it to marriages

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting write about how brands need to figure out what position their own users especially their loyal user base takes on controversial topics pertaining to race, gender and religion

TRS is all set to start its latest series with AJIO on Friday

The film urges men to do more at home to ensure they don't drift apart from their spouses

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting write about the portrayal of family relationships in different forms in branded content and the benefits associated with it

The Matrimony Day party brought together some of the social media's most loved couples

As per the platform, FunnelsGPT is specially designed for content creators, helping them in creating better and quicker content and copy for social media, landing pages or online ads

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting, write that brands cannot inject energy and momentum into a cultural product, when there isn't any real cultural momentum or energy behind Valentine's Day. Hence, creating content around the occasion is likely to drop off from many brands' activity checklists

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting write about how brands can partner with stand-up comedians to create more innovative and original branded content as well as user generated content

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting write about how brands should approach the topic of LGBTQ+ themes and whether they should follow the trend, to be topical