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micro-influencers

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As the lines between organic and paid communication become more transparent, some experts feel micro-influencers with their limited reach might lose out while others say they could gain more attention from brands for their organic, opinionated reviews

By Akanksha Nagar | March 05, 2021
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While the overall sentiment around this change seems positive, the micro-influencers are feeling short-changed as they believe the current trend of gaining followers is driven by likes. They feel macro-influencers will have an advantage over them as in the absence of likes, the number of followers will emerge as the single largest parameter to bucket influencers

By BuzzInContent Bureau | January 30, 2020
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In a category like personal care, where brands spend huge amounts on bigger influencers to promote their products, using micro-influencers was a smart move from an FMCG giant like ITC. The kind of reach the brand has fetched is on a par with any macro and expensive influencer marketing strategy

By BuzzInContent Bureau | November 12, 2019
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Shailja Joshi, Associate Director, Potato Chips Category, PepsiCo India, tells BuzzInContent that the core thought behind the campaign was that whether one is committed, happily single or in a long-distance relationship– no matter what the scenario may be, Lay's can help celebrate their ‘RelationChip Status'

By BuzzInContent Bureau | February 12, 2021
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Chanakya Gupta, Head of 2GUD, Flipkart told BuzzInContent about the brand's strategy to work with smaller influencers over big shots and 2GUD's strategy with social commerce to target Tier 2 and 3 cities

By Akansha Srivastava | July 22, 2020
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Instead of promoting their products, Weikfield attempts to change society's perception about mothers and shows that they are not limited to their culinary skills. Apart from a host of micro-influencers, the brand has collaborated with actress Sameera Reddy for the campaign

By BuzzInContent Bureau | May 17, 2021
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It asked its TG to create a plate of food rangoli on Insta Story and share using Fortune Foods' 45 stickers, which included branded GIFs and messages related to sweets and snacks. The campaign was amplified by macro-influencers and organically picked up by micro-influencers

By BuzzInContent Bureau | February 11, 2021
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India's advertising self-regulatory body will have to equip itself for monitoring branded content, DIY videos, informative articles, macro- and micro-influencers, user-generated content (challenges thrown by brands on short-video platforms) or any other form of content commissioned by brands

By Akansha Srivastava | September 16, 2020
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In a conversation with BuzzInContent.com, the marketing head of MG Motor India explains how a brand can achieve organic user-generated content, the importance of micro-influencers in content marketing and why brands should stay away from force-fitting themselves in stories. She reveals the content marketing strategy of MG Motor before its India launch

By Akansha Srivastava | March 26, 2019
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The agency will have access to Qoruz's product suite and a database of over six million macro and micro-influencers, to help brands generate better traction with the right target audience

By BuzzInContent Bureau | June 27, 2018
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In a video interview series Republic TV presents Engage, Volkswagen India's Head of Marketing says that he finds huge potential in the OTT and music space on the content front. He believes that while macro-influencers help get reach, micro-influencers bring further authenticity towards the brands

By Akanksha Nagar | May 27, 2019
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The digital campaign aims to free Ayurveda of its complexities and enable millenials to make it a part of their everyday life, and live a holistic lifestyle

By BuzzInContent Bureau | September 23, 2021
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Lokhandwala, Head of Marketing at Zivame, tells BuzzInContent that brands sporadically tend to skew towards influencer marketing to amplify their mainline campaigns, but the medium gives results only when done consistently in the long run

By Sneha Srivastava | September 17, 2021
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The brand has taken the influencer marketing route a bit differently. The influencers raise awareness about the new service and guides customers on how they can make the most of the ‘digital salon'

By BuzzInContent Bureau | July 26, 2021
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Data-driven results from influencer marketing achieved are based on the analytics of 2.70 lakh bloggers, 7.89 lakh published posts and two million CPA clicks to global clients

By BuzzInContent Bureau | June 17, 2021
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Ritesh Ujjwal, CEO and Co-founder, Kofluence, lists eight influencer marketing trends that brands can ride on to maximise reach and engagement

By BuzzInContent Bureau | June 16, 2021
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Dettol has curated 100 stories of Covid protectors from across India and carried them on 4 million liquid handwash packs, replacing their logo with the protectors' images to honour their selfless contribution. They have roped in 1000s of influencers, who are encouraging their followers to recognise the efforts of the ‘protectors' around them

By BuzzInContent Bureau | June 11, 2021
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While content creators, agencies and brands largely welcome the norms, they say more influencers will push for paid engagements and fear a negative impact on organic content. They say nano and macro-influencers might have to rethink their content strategy

By Akanksha Nagar | May 31, 2021
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