While the overall sentiment around this change seems positive, the micro-influencers are feeling short-changed as they believe the current trend of gaining followers is driven by likes. They feel macro-influencers will have an advantage over them as in the absence of likes, the number of followers will emerge as the single largest parameter to bucket influencers

In a category like personal care, where brands spend huge amounts on bigger influencers to promote their products, using micro-influencers was a smart move from an FMCG giant like ITC. The kind of reach the brand has fetched is on a par with any macro and expensive influencer marketing strategy

In a conversation with BuzzInContent.com, the marketing head of MG Motor India explains how a brand can achieve organic user-generated content, the importance of micro-influencers in content marketing and why brands should stay away from force-fitting themselves in stories. She reveals the content marketing strategy of MG Motor before its India launch

The agency will have access to Qoruz's product suite and a database of over six million macro and micro-influencers, to help brands generate better traction with the right target audience

Brand Advocacy is a powerful medium that can help your marketing campaign accrue business success. Ajit Narayan, CMO and Program Head, Socxo, gives a few tips on how to build a brand advocacy programme

In an interaction with BuzzInContent.com, Petal Gangurde, VP Marketing, discusses how the brand has been communicating to millennials via content on digital platforms and the brand's upcoming content plans

Hiren Panchal, Co-Founder, Litmus Branding Pvt. Ltd., sums up key factors to consider when looking to collaborate with an influencer

According to the report, entertainment and romance influenced 37% conversation. Hindi led the UGC creation with 22.5% share followed by Tamil and Telugu

In an interaction with BuzzInContent, Peigh, Managing Director, IPG Group, talks about the growing importance of user-generated content due to fall in consumers' trust in social media macro-influencers

The Head of Marketing, Volkswagen Passenger Cars, shares the latest trends in content marketing, including the relevance of long-format content in the age of snackable short content. He talks about their content initiatives to reach to their loyal user base and new audiences. The brand spends 7% of its digital budget on content marketing across all social media platforms

At a time when FMCG giants like P&G and Unilever have called out influencers due to lack of credibility and authenticity in their followers, brands are learning the art of selecting right influencers after making trial and errors. What do influencers bring to the table and what are the things to keep in mind while designing content for influencers? BuzzInContent.com analyses

The brand has associated with Shakti Mohan's web series, ‘Break a leg' and did an innovative influencer campaign involving noisiest firecracker ‘Sutli Bomb'

Chtrbox.com will help brands with deep data to make the right selection, enable push-campaigns and missions to relevant influencers to get their word out and get the biggest bang for their buck

Attributed to several reasons such as greater engagement and conversion rates, micro influencers, in a very short span of time, have gained a steep growth. BuzzInContent finds out how this growth will leave an impact on macro influencers and who among the two will be the brand's first choice