Though the brand is not very active on Instagram, it has kept up with the times and rolled out an influencer marketing campaign as part of the #LetsUnstereotypeIndia. Through the choice of relevant influencers, the campaign questions deep-rooted prejudices in society

As the lines between organic and paid communication become more transparent, some experts feel micro-influencers with their limited reach might lose out while others say they could gain more attention from brands for their organic, opinionated reviews

While influencers feel the ‘due diligence' part could put pressure on them, they want the draft guidelines to help budding influencers with their strategies

The chosen influencers often share content regarding body positivity, self-love and self-acceptance on their social media platforms and also connect with the young generation. By not signing up celebrities, the brand has kept the campaign true to its spirit and relatable

This campaign is refreshing because its aim is to spread awareness about the core objective of Urban Company — everyday services provided at users' doorsteps through influencer marketing. The influencers' friendly banter, and them sharing a slice of their lives, adds to the campaign's entertainment factor

Cinthol is a brand that has always stood for exploration. These webisodes will be a series of conversations with travel influencers reminiscing their most adventure-filled experiences

Virat Kohli leads in terms of followers while MS Dhoni drives the highest engagement rate among male influencers. Anushka Sharma drives highest engagement rate in India, surpassing even PM Narendra Modi, says the report on top 1,000 Instagram influencers

The influencers talked both about hygiene and the environment. The brand reached more than 3.85 lakh in a media value pegged around Rs 10 lakh, according to content marketing agency Sheeko

Neel Gogia, Co-founder, IPLIX Media, writes how long-term tie-ups are the best way for both brands and influencers to grow together and make the partnership a success

The data-driven report ‘Top 100 Mom Social Media Influencers of India' is formulated from a sample of 300,000 Indian influencers who had trackable data

Whoppl delivered 4X ROI. The success of the campaign #Weikfieldrefresh was in choosing the right influencers and letting the stories speak for themselves. The content led to organic chatter and got people talking about the brand, creating a million unique impressions

INCA has introduced Sophia, the AI-powered global influencer, to its network in her first agency ambassadorship while expanding its portfolio in APAC via partnership with Hanson Robotics. Dokania, APAC, Product Manager, INCA talks to BuzzInContent.com about the future of virtual influencers and its capacity to provide heightened level of brand safety

Chanakya Gupta, Head of 2GUD, Flipkart told BuzzInContent about the brand's strategy to work with smaller influencers over big shots and 2GUD's strategy with social commerce to target Tier 2 and 3 cities

Roposo seems to be favourite amongst the upcoming apps and 18% influencers have created a profile there already followed by 5% on Sharechat and 1% on Chingari

66% of the influencers have seen a significant increase in post engagement during Covid-19

The influencers and artists are seen sharing amusing videos, which include planning to go to the beach or planning to go out to their favourite place to eat after the lockdown

The PepsiCo brand brought on board several influencers and celebrities to take up the #KyaMasaleHain and #BaapReBaap challenge and guess the flavours used in Kurkure's two new launches

In various social media posts, the young influencers are seen creating content promoting the thickness of the reformulated Slice