BuzzInContent.com explores India's major content platforms' commerce play and how they intend to lead the game

The ILN-owned brands will drive commerce on the content platform through a battery of in-house social media influencers. Angad Bhatia, Chief Operating Officer of ILN, a Times Internet (TIL) property, explains how he's setting up a sustained and attractive media and commerce universe that is powered by data. He shares the company's plan to get into physical retail

PG Aditiya, ECD, Dentsu Webchutney and Gautam Reghunath, EVP and Branch Head, Dentsu Webchutney talk about the secret sauce of successful UGC, how advertising and content marketing companies can learn from each other and sales lead generation through content

The user-generated content campaign conceptualised by Dentsu Webchutney witnessed 2,100% traffic spike from Instagram to the app. It helped the brand see a rise in Instagram traffic by 7,700%, 1,165% growth in the brand interactions with over 16 mn social impressions

The initiative is timed around the world cup where Sehwag shares his winning mantras in a series of videos. He inspires the audience to share videos of their success mantras to hit beyond the boundaries

Featuring Bollywood star Ayushmann Khurrana and rap/hip-hop artist Naezy, the collaborative branded content piece is built around Axe's brand purpose and mirrors the brand's communication platform of ‘Make Your Own Rules'

Emma Harman, Managing Director, EMEA, Whalar, caught up with Dominique Davis, Content Creator and Art Director, Melissa Holdbrook - Akposoe and Casper Lee, Chief Marketing Officer, Influencer to talk about the nuisances of creating content for brands and engaging with the audience

While mothers are ‘naturally programmed' to bond with babies, the thought behind the initiative was to build the importance of active involvement of fathers and make them part of the bonding journey

The company will help bridge the gap between marketing and sales teams of brands with its global-ready funnel setup and organic traction powered by content marketing

India Influence Report 2019 by Zefmo Media reveals that 55% marketers/strategists are convinced that reviews and video content(YT, IGTV etc.) will be the most effective channels while 50% are of the view that Instagram will also remain an effective platform

‘The man' refers to the brand name and ‘Got game' refers to the World Cup, grooming and gentlemanly etiquettes. The campaign has been co-created with Tonic Worldwide

TikTok also launched a campaign #MyTikTokStory to encourage Indians to create 15-second videos that reflect their personal passions and identity - be it through DIY, cooking, sports, dancing, singing, pottery or any other talents

The content platform has gradually expanded itself from a digital community for women to a full-fledged e-commerce platform. The company has now started launching brick and mortar stores as well. In a conversation with BuzzInContent.com, Priyanka Gill, Founder and CEO, POPxo, shares the challenges involved in the content-commerce approach and how she's building a formidable retail platform on the back of content marketing

Attributed to several reasons such as greater engagement and conversion rates, micro influencers, in a very short span of time, have gained a steep growth. BuzzInContent finds out how this growth will leave an impact on macro influencers and who among the two will be the brand's first choice

Durex roped in influential women and men like Pooja Bedi, Swara Bhaskar, KushaKapila, KaneezSurka, Aditi Mittal, Saloni Chopra, Kunal Kundra, Kenny Sebastian, Aparshakti Khurana to share their point of view on orgasm inequality and to maximise the reach of the message conveyed

The increasing demand for social media influencers among brands has led to the emergence of agencies specialising in influencer marketing. But why do brands go for these agencies and how does this category of marketing work? BuzzInContent.com dives deep for an answer

Hosted at Cannes, this is the first international awards for the best bloggers across 42 nominations, uniting and celebrating influencers and opinion leaders from around the world in various fields

Han, Chairperson of TopSocial India, tells BuzzInContent.com about the evolving content marketing and brand content space in India. She shares how the platform aims to rope in influencers from remote geographies, betting majorly on its technology