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Partnering with WATConsult Bengaluru, the brand leveraged influencer marketing for the campaign to garner more than 242 M Impressions. The content showed how the influencers are using their time during this period, leading their followers to the app

By BuzzInContent Bureau | May 13, 2020
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The campaign launched on Mother's Day included a live session through social media with a specialist on the importance of right nutrition. The brand engaged with micro- and nano-influencers from the mother's community in sparking online conversations

By BuzzInContent Bureau | May 06, 2020
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The brand has collaborated with influencers such as comedians, dancers, musicians and Instagrammers to take up the fun challenges and ask their followers to do the same to win hampers and grocery vouchers

By BuzzInContent Bureau | April 24, 2020
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Myntra has partnered with over 350 influencers and brands to deliver over 2,500 content pieces and will add 50 new pieces of content every day. Everything is shoppable on the feed and Myntra Studio will seamlessly close the loop, from inspiration to commerce

By BuzzInContent Bureau | April 17, 2020
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Not a very avid user of influencer marketing, Vedantu collaborated with celebrity influencers to promote the initiative of free access to the platform during the lockdown caused by the coronavirus pandemic

By BuzzInContent Bureau | April 13, 2020
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Dharika Merchant, Chief Operating Officer, WORD, writes how leveraging the power of trusted influencers is one of the most ideal ways to strategically stay relevant in the market because they have the goodwill that can create an impact

By BuzzInContent Bureau | April 08, 2020
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The challenge that is being amplified through influencers and celebrities has fetched over 1.23 lakh user-generated videos

By BuzzInContent Bureau | March 24, 2020
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McDonald's chose to work with only food bloggers, Domino's preferred to collaborate with influencers across genres

By BuzzInContent Bureau | March 20, 2020
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Martis, Consumer Marketing Director at PGI, tells BuzzInContent how for the jewellery category content is much more than just emotions and why conventional marketing isn't sufficient. Talking about the company's plans, she discusses how it is able to build a positive circle of influence amid inauthentic influencers

By Akanksha Nagar | March 03, 2020
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45 influencers were seen promoting the app's verification features like ‘Secret Crush,' ‘Swipe Around the Globe,' ‘Mild and Intimate Quizzes'

By BuzzInContent Bureau | February 20, 2020
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According to Sheeko Brandscore, the platforms were able to fetch more than 12 million eyeballs for the promotional video created using the social media following of the artists, who are also social media influencers. The platforms had to spend an estimated Rs 40 lakh on the making of the video

By BuzzInContent Bureau | February 18, 2020
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The campaign conceptualised and executed by Gozoop was created to launch Beardo's Onion Oil Concentrate. Several influencers were brought on board to amplify the launch of the product

By BuzzInContent Bureau | February 14, 2020
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The brand has created a rap video which influencers will take it forward and create their own versions on platforms such as TikTok, Instagram and Facebook

By BuzzInContent Bureau | January 22, 2020
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The brand has launched the campaign with South Korean girls' band Blackpink. Samsung is inviting consumers to showcase their talent by dancing on the song on TikTok. To amplify the user-generated content-led campaign, the brand collaborated with TikTok influencers

By BuzzInContent Bureau | January 14, 2020
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In a most recent case, Nykaa took to influencer marketing to create buzz around the launch of its latest product Clay it Cool mask. The brand collaborated with influencers with a following less than five lakh and was able to garner a reach of more than three million in days from a media value pegged between Rs 5-7 lakh

By BuzzInContent Bureau | December 19, 2019
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The brand has brought on board several influencers to flaunt Myntra clothes and accessories to raise awareness around the sale and engage with the consumers

By BuzzInContent Bureau | December 18, 2019
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Dettol brought on board a few mom influencers who created a buzz around the brand's #CleanIsNotGermFree movement to be executed today, December 16, 2019

By BuzzInContent Bureau | December 16, 2019
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Thrive focuses on increasing the believability of brand storytelling by treating influencers more as customers or talent and not just as media channels. This will make influencer marketing an initiative that impacts the purchase journey than being just an amplification vehicle

By BuzzInContent Bureau | December 12, 2019
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