BuzzInContent Awards to be held on December 17, 2021

nfluencers

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Since its inception, GCN has delivered over 6x ROI and over two billion views across 16,000+ pieces of short and long-form content for brands

By BuzzInContent Bureau | August 06, 2021
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BuzzInContent.com explores how news channels need to go beyond set rules and formats of branded content in order to attract more brands

By Akansha Srivastava | August 04, 2021
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upGrad's Shreyas Shevade, Godrej Consumer's Anuja Mishra and Jigar Sheth from OML talk about the strategy behind creating content pieces with increased shelf life around special occasions, maximising ROI, going beyond building brand awareness and much more through such content pieces, in the fifth episode of Content Conversations

By BuzzInContent Bureau | August 02, 2021
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The show hosted by Neena Gupta was part of the brand's #AbHaiMummyKaTime campaign that led up to Mother's Day. It featured four real-life, inspirational women – now successful entrepreneurs – who took time out from their roles as cooks to create identities of their own

By BuzzInContent Bureau | August 02, 2021
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The latest initiative follows the launch of the Nivea Soft College Edition packs in four designs that celebrate four unique personas of college girls — Fashionista, Sporty, Entertainer and Smarty

By BuzzInContent Bureau | July 29, 2021
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Rishabh Khatter, Studio Head, The Rabbit Hole, explains how the video content creation agency plans campaigns around movies and web series and what film marketers should not do if they want to promote their content

By Akanksha Nagar | July 28, 2021
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Though the influencer marketing industry is on the rise, it is struggling in terms of revenue generation because of competitive pricing and the absence of a standardised fee

By Nisha Qureshi | July 27, 2021
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The initiative calls on people to offer assistance to everyday workers such as maids, drivers, security guards and gardeners who may not have access to the right resources, platforms to register for their vaccination or may have limited access to knowledge on vaccination

By BuzzInContent Bureau | July 23, 2021
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Singh, Founder and CEO of the subscription-based online financial education company, says LearnApp is all game for content collaborations with agencies, creators and publishers and talks about his expectations from them

By Akansha Srivastava | July 21, 2021
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In today's Content & Culture write-up, Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, analyses that brands may find a convincing way to connect themselves with the upcoming Olympics, but do they have the cultural sanction to do so? And even if they can associate with the event in some way, will their audience find the association acceptable?

By Hamsini Shivakumar | July 19, 2021
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The film highlights the struggles of a UPSC aspirant and how Edukemy's interactive platform and training helped him ace the tough examination

By BuzzInContent Bureau | July 16, 2021
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Subramanian, Head of Brand and Communication, CoinDCX, talks in detail about the brand's focus on content marketing and how it is using a new-age content strategy to educate and engage with consumers

By Akansha Srivastava | July 02, 2021
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The property aims to create a community which bonds over easy-to-cook recipes and the love for fresh meat and fish through bite-sized Instagram videos

By BuzzInContent Bureau | June 29, 2021
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Encubay works with women-led businesses across India and globally to provide mentorship, expert access, business resources, trusted offerings, fundraising assistance and corporate connections

By BuzzInContent Bureau | June 28, 2021
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BuzzInContent catches up with Chaitanya Nallan, CEO and Co-Founder of the D2C personal care brand, who talks about their content initiatives. He also speaks about the right strategy of creating content that helps startups stand out among well-established brands

By Akansha Srivastava | June 25, 2021
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The digital campaign #WeWillTakeOffAgain is a direct message from the elder generation, applauding and encouraging the fervour of the young and motivating them to keep moving ahead against the odds

By BuzzInContent Bureau | June 22, 2021
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For Savlon, ITC, DYT launched the #MaskItWithSavlon campaign. For skincare brand Charmis, the brand partnered with 100+ creators to amplify their Deep Radiance Range. For Gynoveda, Do Your Thng worked on promoting the Daily Detox Pill with the hashtag #Takeachillpill

By BuzzInContent Bureau | June 22, 2021
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Data-driven results from influencer marketing achieved are based on the analytics of 2.70 lakh bloggers, 7.89 lakh published posts and two million CPA clicks to global clients

By BuzzInContent Bureau | June 17, 2021
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