BuzzInContent Awards to be held on December 17, 2021

nfluencers

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Content marketing experts share a few tips on what to consider while remixing a content piece and how to choose the right content that can be repurposed for a meaningful impact

By Akansha Srivastava | April 29, 2021
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In this article, content marketing practitioners discuss the pros and cons of remixing content. But even though the technique can be quite useful, many brands aren't deploying it. We find out why

By Akansha Srivastava | April 27, 2021
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As part of Levi's year-long digital initiative #IShapeMyWorld, independent journalist Faye D'Souza shares her story and inspires many others to challenge the rules set by society

By BuzzInContent Bureau | April 26, 2021
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The platform will disseminate curated content, articles, videos, animations, films and more to the universe of business professionals, leaders and advisors across digital India. Tattva curates digital events and shows for the BFSI sector. Tattva has created nine original shows with 42 episodes lined up to go live between April and June

By BuzzInContent Bureau | April 21, 2021
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It is rare for an influencer to bear their vulnerabilities to their audience and it is exactly this attribute of Kapila that makes the post more relatable. The video stands out for its authenticity and relatability

By Benita Chacko | April 16, 2021
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In the launch video, Mr Nags briefly talks about RCB and its players, who will change their style both on and off the field, while announcing Myntra's role in taking the fashion quotient of the team up a notch

By BuzzInContent Bureau | April 14, 2021
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BuzzInContent.com caught up with online gaming platforms and content creators to discuss the importance of content marketing and how to implement the medium to grab the attention of gaming lovers

By Akansha Srivastava | April 13, 2021
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Cipla has been actively raising awareness on the issue on social media. Dr Vikas Gupta, Head, Prescription, India business, Cipla, speaks with BuzzInContent.com on their recent campaign 'Let's Talk About Asthma' and how influencer marketing is important to their brand

By BuzzInContent Bureau | April 09, 2021
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This format (nicknamed ‘.we' files to promote sharing) enables two home chefs to listen to their side of the instruction by splitting their earpods. Each earpod plays only one side of the instructions to cook the recipe with your better half in just half the time

By BuzzInContent Bureau | April 08, 2021
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Paree's entire marketing efforts are directed at content and it has been actively associating with shows on both TV and digital. Samta Datta, GM Marketing, Paree, tells BuzzInContent.com why marketers need to find meaning, thoughtfulness and relevance in their communication

By Akanksha Nagar | April 07, 2021
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The funding will help accelerate the expansion of its influencer marketing tech platform. Faad Network and Angel Bay participated in the current round, which marks the second investment for AngelBay in DYT

By BuzzInContent Bureau | April 06, 2021
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The campaign in partnership with Wavemaker India began with an on-ground activation in collaboration with delivery services company Dunzo. MTR Foods started the campaign to reach over 85,000 households with a special MTR Idli hamper and a QR code linking them to the MTR Wow Idli Cookbook

By BuzzInContent Bureau | April 01, 2021
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In conversation with production houses and OTT platforms, BuzzInContent explores how promotions of films and series are now more about creating content that engages and connects with the audiences in various formats, including influencer-led marketing

By Akansha Srivastava & Akanksha Nagar | March 31, 2021
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Composed and sung by Shankar Mahadevan, the anthem conveys the safety guidelines and the dos & don'ts while riding/ driving a two-wheeler or four-wheeler

By BuzzInContent Bureau | March 30, 2021
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Backed by Chinese influencer marketing agency Top Social, the Bored Games platform aims to be more localised in its approach while taking care of user privacy. Discussing its content offering, Khetle, Business and Growth, Bored Games, says the platform's core proposition is quality over quantity and will soon foray into audio format

By Akanksha Nagar | March 25, 2021
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The partnership will have 14 Moj creators experiencing various adventures in Ras Al Khaimah as well as sharing their travel stories

By BuzzInContent Bureau | March 23, 2021
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The division will manage all key aspects of the creators' business, including selecting their brand collaborations across digital and non-digital mediums, personal branding and PR, content advisory, finance and admin support

By BuzzInContent Bureau | March 19, 2021
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Unlike advertising, content marketing gives an opportunity to brands to share communication pieces in a long format. We list some campaigns that effectively used content power

By BuzzInContent Bureau | March 11, 2021
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