BuzzInContent Awards to be held on December 17, 2021

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In the last part of the five-part series, BuzzInContent.com clubs together doubts and suggestions shared by all parties concerned regarding ASCI's draft guidelines to monitor influencer-brand collaborations

By Akanksha Nagar | March 08, 2021
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While brands urge the council to draw a line between what is morally correct and what is legally bound, they say a few guidelines sound too harsh and can be tough. They fear influencer marketing will become just a reach medium after the guidelines are implemented

By Akanksha Nagar | March 04, 2021
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A total of 4.1 million people pledged to join the pact and drive responsibly. The overall campaign garnered over 7.6 million views. The campaign reached more than 22.46 million people and fetched an engagement of 0.5 million

By BuzzInContent Bureau | March 04, 2021
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The campaign conceptualised and executed by content creation company Whoppl garnered over 4.7 million organic reach

By BuzzInContent Bureau | March 03, 2021
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The overall campaign garnered 71 million video views, 66 million social impressions and a total engagement of over 1.5 million

By BuzzInContent Bureau | February 25, 2021
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In an interaction with BuzzInContent, Mishra, Head of Marketing for Personal Care and Hygiene, Godrej Consumer Products Limited (GCPL), talks about the increased focus on content marketing, the brand's content-driven initiatives, content strategy and plans to associate with content creators and platforms

By Akansha Srivastava | February 24, 2021
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The brand launched the campaign in December 2020 and plans to run it for the next four to six months. They will continue to collaborate with three to four digital artists every month from different fields

By BuzzInContent Bureau | February 24, 2021
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Measuring effectiveness of content marketing has always been the Achilles Heel for content marketers. But as the field is evolving, agencies and marketers are coming up with near-accurate possible solutions to this biggest challenge in the content marketing world

By Akansha Srivastava | February 23, 2021
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The brands that made it to BuzzInContent's seven favourite branded content campaigns' list are Cadbury Dairy Milk Silk, Tinder, Facebook, Amul, Wakefit.co, OnePlus and Stayfree

By BuzzInContent Bureau | February 22, 2021
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While the campaigns have been launched around the same time to promote the video quality features of the phones, each film has a completely different insight, execution and treatment

By BuzzInContent Bureau | February 18, 2021
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The agency will look into end-to-end influencer management activities, including brand partnerships, and leverage the gaming influencer's brand value

By BuzzInContent Bureau | February 16, 2021
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The brand created the platform #OreoReciPic, where people had to share pictures of recipes using Oreo as an ingredient. The winning dishes were recreated by famous chef Pooja Dhingra along with comedian Rohan Joshi

By BuzzInContent Bureau | February 16, 2021
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Hypd Store aims to utilise the funds on product enhancement, growth and category expansion

By BuzzInContent Bureau | February 15, 2021
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While many branded opted for regular ads, a few took the content route to win the hearts of consumers. A look at some charming and heart-warming content-driven campaigns to celebrate love in 2021

By BuzzInContent Bureau | February 15, 2021
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The three-month-long campaign ‘Kaun Dumb Hai', will include a series of digital content that will focus on reiterating the issue and will be used by condom marketers to help reach a larger audience

By BuzzInContent Bureau | February 12, 2021
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As PR companies enter a space previously dominated by digital and influencer marketing agencies, industry leaders feel the lines between the two are blurring and brands can benefit from both

By Benita Chacko | February 09, 2021
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The agency targets Rs 500 crore influencer campaigns by March 2022 and proposes to expand its operations to South-East Asia and the Middle East by March 2023

By Benita Chacko | February 04, 2021
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The campaign conceptualised and executed by BC Web Wise aims to spread awareness about the importance of the right type of wiring to avoid major mishaps

By BuzzInContent Bureau | February 03, 2021
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