BuzzInContent Awards 2021 Winners Announced

nfluencers

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As per the survey, the FMCG category was the highest spender with over 62% increase in their influencer marketing spending as they focussed more on stay-at-home consumers

By BuzzInContent Bureau | January 03, 2022
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The brand collaborated with multiple chefs and connoisseurs to celebrate its 134th Anniversary on Christmas

By BuzzInContent Bureau | December 30, 2021
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The first episode of the series is now streaming on YouTube

By BuzzInContent Bureau | December 28, 2021
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The agency will extend strategic and brand partnerships, content strategy and digital presence for their roster

By BuzzInContent Bureau | December 27, 2021
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With the theme of ‘Meri City Mera Music' it aims to bring back the spotlight on the lost glory of India's diverse folk music

By BuzzInContent Bureau | December 27, 2021
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The acquisition is an extension of a successful partnership with Momspresso for content, influencer engagement and commerce

By BuzzInContent Bureau | December 24, 2021
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The second edition of BuzzInContent Awards, presented by MTV and powered by News Nation, announces 66 winners across 27 categories

By BuzzInContent Bureau | December 21, 2021
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The group is also looking at closing out acquisitions in the beauty and personal care space covering all categories, says Darpan Sanghvi, Group Founder and CEO, Good Glamm Group. BuzzInContent.com catches up with both Sanghvi and Malini Agarwal, Founder, MissMalini, to understand what new and better offerings this acquisition will bring on the table and to discuss the future of content-to-commerce

By Akanksha Nagar | December 20, 2021
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Through this it is trying to create awareness in the social media genre as maximum audiences rely on content creators and bloggers

By BuzzInContent Bureau | December 16, 2021
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Speaking on day one of BuzzInContent Conversations, Dipashree Das, Senior Marketer, global OTT content platform, Manasi Narasimhan, Vice- President and Head, Marketing and Communications, South Asia, Mastercard, Shailja, Chief Content Officer, Omnicom Media Group, Yogesh Manwani, President, Lintas C: EX, talk about major content marketing trends for 2022

By BuzzInContent Bureau | December 15, 2021
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While agencies and creators do appreciate the constructive feedback offered by the brands, they tell BuzzInContent how too much interference in every big and small part of the content creation process can cause problems as every creator/agency has its own modus operandi

By Akanksha Nagar | December 14, 2021
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Hamsini Shivakumar and Kanika Yadav, of Leapfrog Strategy Consulting, write how Center Fresh could move on from the Dharma produced long-form TVC to creating engaging branded content around the “First Encounter” moment - both in popular and in lived culture

By Hamsini Shivakumar | December 13, 2021
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The official handle of Netflix India posted the collaborative video

By BuzzInContent Bureau | December 10, 2021
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In an interaction with BuzzInContent.com, Shailja Saraswati, Chief Content Officer, Omnicom Media Group, India, talks about how marketers should focus on a blend of great storytelling with an emotional connection

By Akanksha Nagar | December 09, 2021
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While agencies have an expertise in cracking the brief, which in turn accelerates the process of creation, a few brands share that having in- house teams for brand collaboration helps in keeping communication in line with the brand's vision

By Akanksha Nagar | December 07, 2021
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The launch will support brands, marketers, and advertisers to engage with their consumers smoothly as the virtual idol maintains a good image and can be more customisable in comparison to their human counterparts

By BuzzInContent Bureau | December 07, 2021
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Shah, Director of Marketing at Truecaller India, says although the medium has caught the attention of a lot of marketers, it might soon become another checklist item rather than a lead medium for brands

By Akanksha Nagar | December 02, 2021
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Not only do international brands have a different business landscape but also different execution strategy and timelines. Content marketing experts share challenges that they face and how important it is to get well acquainted with global processes, identifying key stakeholders, decision makers, approval sequences, and timelines, to streamline work and manage expectations across the board

By Akanksha Nagar | November 30, 2021
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