BuzzInContent Awards 2021 Winners Announced

nfluencers

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The web series features popular digital content creators such as Ashish Chanchlani, Ahsaas Channa and Triggered Insaan

By BuzzInContent Bureau | October 05, 2021
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The Online Communities Integrity Suite offers an integrated solution to monitor and eliminate fake engagements, imposters, scams and other emerging challenges faced by community curators in building a rewarding community programme

By BuzzInContent Bureau | October 05, 2021
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Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, analyse the change in branded content narratives from the old storylines that relied upon emotions and flashbacks

By Hamsini Shivakumar | October 04, 2021
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In episode 7 of BuzzInContent's monthly chat show Content Conversations, Siddhant Mazumdar, Head of Mediabrands Content Studio of IPG, Manika Sharma, Head of Marketing of Firefox Bikes, Rajagopal Menon, Vice-President, Marketing of WazirX and Hansveen Kaur, Business Head of Momspresso talked about how brands can ace community building through content marketing

By BuzzInContent Bureau | October 01, 2021
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Creators talk about their relationship with brands and what needs to be done to make the most out of brand integrations

By Sneha Srivastava | October 01, 2021
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Ambika Sharma, Founder and MD, Pulp Strategy, writes that if your Instagram effort is not paying off, then blaming the complex algorithm for leaving your brand out is counterproductive. She suggests some tips that can help brands with their content marketing strategy on Instagram

By BuzzInContent Bureau | September 24, 2021
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The industry is expected to grow at a CAGR of 25% till 2025 to make it a Rs 2,200-crore industry, predicts the India Influencer Marketing Report

By BuzzInContent Bureau | September 21, 2021
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Lokhandwala, Head of Marketing at Zivame, tells BuzzInContent that brands sporadically tend to skew towards influencer marketing to amplify their mainline campaigns, but the medium gives results only when done consistently in the long run

By Sneha Srivastava | September 17, 2021
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The program outlines opportunities for content creators to receive funding in the form of cash rewards

By BuzzInContent Bureau | September 09, 2021
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The influencer campaign features Yogesh Tripathi, Nirmal Soni and Karamjit Anmol

By BuzzInContent Bureau | August 27, 2021
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The dating app's #ConversationOnConsent movement in partnership with Yuvaa and Pink Legal aims to encourage conversations on consent

By BuzzInContent Bureau | August 25, 2021
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While content creators and platforms offering localised, regional and dialect-based content are on the rise and brands are equally open to collaborating with them, they come with a baggage of challenges associated with them. Content marketing practitioners discuss what brands must adhere to in order to overcome these challenges while interacting with the audience beyond metros through content

By Akansha Srivastava | August 24, 2021
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Naiyya Saggi, Founder and CEO of BabyChakra, will join MyGlamm as Co-founder and President. She will spearhead the mom-baby vertical and build the overall community vertical for the group

By BuzzInContent Bureau | August 18, 2021
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In a conversation with BuzzInContent, Anand, EVP and Portfolio Head, Diageo India, talks about its brand McDowell's No. 1 overall content marketing strategy and how despite the minor hiccups, it was successfully able to find right partners for branded content

By Akanksha Nagar | August 18, 2021
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Regional and dialect-based content companies such as Slow Content, Nukkad by STAGE, Make Joke Of; Meme pages like Jo Baka; and content creators such as Super Sindhi and others are on the rise. This gives a huge opportunity for brands to engage and connect with the audience in Tier 2, 3 cities and metros in their cultural context

By Akansha Srivastava | August 17, 2021
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In her weekly column Content & Culture, Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, explains why modern packaged food brands should embrace their modernity and use branded content as their point of distinctiveness vis-à-vis other food brands

By Hamsini Shivakumar | August 16, 2021
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Though brands may not be able to exceed 2019 (pre-pandemic) investments in content, they are gearing up for the festive session in an aggressive manner. With a performance mindset towards content, they expect interactive and influencer-driven content to see excellent engagement this time

By Akanksha Nagar | August 10, 2021
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Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, writes that raising awareness for vaccination is a meaningful opportunity for brands. If done not just via expression (videos, songs, etc.) but via enablement, it can result in increasing their goodwill among the public and position them as social benefactors

By Hamsini Shivakumar | August 09, 2021
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