OML's content marketing team continues to drive the branded entertainment initiative of Bacardi Breezer, Grey Goose, William Lawson's, Dewar's, Bombay Sapphire, Martini, Martini 0.0 and Patrón across 15 countries

Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, wears her semiotic lenses to analyse Myntra's content IP, a fashion-focused digital reality show. She deciphers how the platform makes itself more authentic and credible by changing the narrative of fashion pageants with a more realistic approach

Shuchi Sethi, India Lead, Casting Asia (Asia's largest influencer marketing platform) at POKKT, gives tips on how to overcome challenges in influencer campaigns

Former Miss Universe Sushmita Sen has joined the judges' panel of ‘Myntra Fashion Superstar @MTV', which is set to go live on Myntra's content destination Myntra Studio, and on MTV and Voot

In a joint interview with BuzzInContent.com Aalok Bhan, Director and Chief Marketing Officer and Rahul Talwar, Marketing Head, explain how content marketing initiatives helped the life insurance brand move ahead during and after lockdown. They talk about the brand's overall content strategy and future plans

In a media value pegged between Rs 30-40 lakh, the brand was able to garner 29 million-plus reach through influencer marketing for the launch of the phone

As part of the robust content plan, the platform has announced its first-ever podcast, ‘Is Romance Dead?' in India

As part of the strategy, the channel generated UGC around how wives can protect their husbands from other women and compiled it in a digital book, ‘Book of Nuskhe'

The brand launched the campaign #KuchNahiDikhega in association with Kings XI Punjab. The campaign hashtag trended for more than four hours. The campaign went live at 6:45 pm on September 20 and the tweets kept on coming in till 1am

As over 100 brands spend hundreds of crores on advertising, BuzzInContent.com speaks to brand custodians on how content is helping them differentiate their offerings in such a clutter this season

Do Your Thng opened the campaign brief to DaMensch users. The collaboration was with male creators from photography, fashion, lifestyle and grooming. Each creator developed a content piece relevant to their profile and audience, which was shared on social media

Launched by US influencer marketing firm Izea Worldwide, Influence+United is bringing influencer marketing companies to offer brands, marketers exposure to over 3 billion citizens and geographical expertise for multi-continent brand organisations

The campaign was launched to promote the brand's latest 7 Pro range of phones and has been executed by White Rivers Media

The acquisition will help ShareChat and Moj strengthen its content operations, creator engagement and brand solutions

BuzzInContent.com speaks to stakeholders to figure out the scope of shoppable video content in India. They explain things one should consider while taking this route and discuss formats that can be used to create shoppable video content to keep the consumer engaged

Yan Han, International Business Chairperson, Topline Consulting Group, shares five points around which influencer marketing will evolve and adapt to the changing circumstances of the social order

Content experts tell BuzzInContent.com why tech-based solutions are conducive and have soaring need in the content space as well

Kartik Kala, Business Head at TopSocial India, explains how paid promotions are not the same as paying to buy fake followers and participating in their promotion