The digital campaign #WeWillTakeOffAgain is a direct message from the elder generation, applauding and encouraging the fervour of the young and motivating them to keep moving ahead against the odds

For Savlon, ITC, DYT launched the #MaskItWithSavlon campaign. For skincare brand Charmis, the brand partnered with 100+ creators to amplify their Deep Radiance Range. For Gynoveda, Do Your Thng worked on promoting the Daily Detox Pill with the hashtag #Takeachillpill

Data-driven results from influencer marketing achieved are based on the analytics of 2.70 lakh bloggers, 7.89 lakh published posts and two million CPA clicks to global clients

The ideal candidate should have a strong understanding of virality, what works in the social age, and be adept at popular events every day

Ritesh Ujjwal, CEO and Co-founder, Kofluence, lists eight influencer marketing trends that brands can ride on to maximise reach and engagement

Read Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting's analysis on brands that want to get their money's worth through more long-term returns than a mere uptick in positive sentiment for a brief period. It is a list definitely worth discussing at the next team meeting

The catchy tune of the campaign's music video aims to empower adolescents with critical lifesaving information that promotes healthy behaviours to grow into responsible, healthy adults

Ritesh Agarwal, Manu Kumar Jain, Ankur Warikoo, Kabeer Biswas interview Srikant for a job. The stalwarts from Oyo, Xiaomi, Nearbuy and Dunzo are part of a marketing gimmick for the upcoming web series The Family Man 2. The campaign is conceptualised and executed by Prime Video team and SoCheers

Natasha Puri, Content Marketing Lead at Pepper Content, writes that there is enough data to prove the effectiveness of content marketing. However, she still sees brands make a hash of it, making rookie mistakes time and again. Puri lists five mistakes with examples of content marketing that backfired

Chtrbox will continue to run as an independently positioned brand while benefiting from QYOU Media's complementary businesses including the TV channel The Q, and their influencer marketing Group in the USA. Pranay Swarup, Founder and CEO, and Julie Kriegshaber, COO, will continue in their leadership roles with Chtrbox

Arjun Mohan, CEO India, upGrad, talks about the brand's strategy to focus more on partnership with YouTube content creators this year

On May 28, BuzzInContent conducted the third Live session of its monthly chat show Content Conversations. Smita Murarka, CMO, Duroflex, Ruchika Varma, CMO, Future Generali India Insurance, Piali Dasgupta, Sr VP, Marketing, Columbia Pacific Communities and Anuj Gosalia, Co-Founder and CEO, Terribly Tiny Tales, discussed the nitty-gritty of creating content on such a sensitive and serious topic

Shivani Kamdar, Head of Content, SoCheers, writes that empathy, brand love and community building are three themes around which brands have been building their content to keep the engagement game on during these unprecedented times

While human-interest storytelling certainly is a powerful way to evoke emotions, BuzzInContent asks experts why brands need to be more innovative and go beyond creating just human-interest storytelling if they want to beat the fatigue

In February this year, ASCI had released draft guidelines aimed at enabling consumers to easily recognise promotional content on digital platforms. BuzzInContent lists the draft guidelines in the form of pointers as well as the doubts and suggestions raised by stakeholders

Ungeek is a series of colourful, simplified, easy-to-absorb, insight-driven research reports and thought pieces for modern marketers

In its recent campaign, the non-profit media and educational organisation encourages fathers to be an active part of child-rearing. BuzzInContent caught up with Sonali Khan, Managing Director, Sesame Workshop India, to get into the nitty-gritty of the brand's latest influencer-marketing strategy for its campaign #DaddyCool

Man's Life aims to create space for a one-stop lifestyle destination for men, where advertisers have the dual benefit of editorial content and engagement. Starting with a video-first content approach, it plans IPs across entertainment, sports, lifestyle and auto content and will venture into podcasts too