Unlike advertising, content marketing gives an opportunity to brands to share communication pieces in a long format. We list some campaigns that effectively used content power
By BuzzInContent Bureau | March 11, 2021In the last part of the five-part series, BuzzInContent.com clubs together doubts and suggestions shared by all parties concerned regarding ASCI's draft guidelines to monitor influencer-brand collaborations
By Akanksha Nagar | March 08, 2021While brands urge the council to draw a line between what is morally correct and what is legally bound, they say a few guidelines sound too harsh and can be tough. They fear influencer marketing will become just a reach medium after the guidelines are implemented
By Akanksha Nagar | March 04, 2021A total of 4.1 million people pledged to join the pact and drive responsibly. The overall campaign garnered over 7.6 million views. The campaign reached more than 22.46 million people and fetched an engagement of 0.5 million
By BuzzInContent Bureau | March 04, 2021The campaign conceptualised and executed by content creation company Whoppl garnered over 4.7 million organic reach
By BuzzInContent Bureau | March 03, 2021The overall campaign garnered 71 million video views, 66 million social impressions and a total engagement of over 1.5 million
By BuzzInContent Bureau | February 25, 2021In an interaction with BuzzInContent, Mishra, Head of Marketing for Personal Care and Hygiene, Godrej Consumer Products Limited (GCPL), talks about the increased focus on content marketing, the brand's content-driven initiatives, content strategy and plans to associate with content creators and platforms
By Akansha Srivastava | February 24, 2021The brand launched the campaign in December 2020 and plans to run it for the next four to six months. They will continue to collaborate with three to four digital artists every month from different fields
By BuzzInContent Bureau | February 24, 2021Measuring effectiveness of content marketing has always been the Achilles Heel for content marketers. But as the field is evolving, agencies and marketers are coming up with near-accurate possible solutions to this biggest challenge in the content marketing world
By Akansha Srivastava | February 23, 2021The brands that made it to BuzzInContent's seven favourite branded content campaigns' list are Cadbury Dairy Milk Silk, Tinder, Facebook, Amul, Wakefit.co, OnePlus and Stayfree
By BuzzInContent Bureau | February 22, 2021While the campaigns have been launched around the same time to promote the video quality features of the phones, each film has a completely different insight, execution and treatment
By BuzzInContent Bureau | February 18, 2021The agency will look into end-to-end influencer management activities, including brand partnerships, and leverage the gaming influencer's brand value
By BuzzInContent Bureau | February 16, 2021The brand created the platform #OreoReciPic, where people had to share pictures of recipes using Oreo as an ingredient. The winning dishes were recreated by famous chef Pooja Dhingra along with comedian Rohan Joshi
By BuzzInContent Bureau | February 16, 2021Hypd Store aims to utilise the funds on product enhancement, growth and category expansion
By BuzzInContent Bureau | February 15, 2021While many branded opted for regular ads, a few took the content route to win the hearts of consumers. A look at some charming and heart-warming content-driven campaigns to celebrate love in 2021
By BuzzInContent Bureau | February 15, 2021The three-month-long campaign ‘Kaun Dumb Hai', will include a series of digital content that will focus on reiterating the issue and will be used by condom marketers to help reach a larger audience
By BuzzInContent Bureau | February 12, 2021As PR companies enter a space previously dominated by digital and influencer marketing agencies, industry leaders feel the lines between the two are blurring and brands can benefit from both
By Benita Chacko | February 09, 2021The agency targets Rs 500 crore influencer campaigns by March 2022 and proposes to expand its operations to South-East Asia and the Middle East by March 2023
By Benita Chacko | February 04, 2021