Rising Star Awards 2022– Winners

nfluencers

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Vishesh Sharma, Chief Marketing Officer, Ashika Group, writes that with the penetration of affordable handsets and easy access to the internet, India has truly emerged as a market where videos are playing a key role in not just effective engagement but real business growth

By BuzzInContent Bureau | May 25, 2022
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Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting talk about how branded content should be actively placed at the forefront of the cheese marketing effort

By Hamsini Shivakumar | May 23, 2022
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The campaign is a part of ‘FabyKhaby' series and aims at leveraging Khaby's huge following on social media to promote the brand's 5-in-1 lipstick range

By BuzzInContent Bureau | May 20, 2022
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Ramya Ramachandran, Founder and CEO, Whoppl, writes about how at a time when businesses are turning to new age data-driven insights and technologies to determine the success of influencer marketing strategies, understanding and evaluating customer and brand's needs in order to analyse the marketing operating model is important

By BuzzInContent Bureau | May 19, 2022
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Under the creator economy umbrella, JBC will counsel brands and platforms, that are elevating the burgeoning creator economy, on strategic, growth-focused solutions for corporate reputation management, brand visibility, brand, and content strategy

By BuzzInContent Bureau | May 17, 2022
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BuzzInContent.com caught up with Kumar, Head of Brand and Content, Scaler, to understand its content strategy, brand's focus on web series, influencer marketing and how the content marketing space is shaping up in India

By Akansha Srivastava | May 17, 2022
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BuzzInContent.com caught up with India's leading independent influencer marketing agencies to map their growth journey and to gauge the scale of growth of this industry in the times to come

By Akansha Srivastava | May 04, 2022
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Castrol has created the anthem, produced by Adith Anande of Schbang 808, and sung by Benny Dayal

By BuzzInContent Bureau | April 26, 2022
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In an interaction with BuzzInContent.com, Antil Yadav, Content Creator at Urban Company's YouTube Channel- Urban Guide, and a social media influencer himself, talks about the branded content space today

By Nisha Qureshi | April 26, 2022
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The campaign targets Gen Z and focused on getting college students across the country to participate in a social media challenge

By BuzzInContent Bureau | April 22, 2022
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According to reports, the D2C industry is going to cross more than $100 billion by the year 2025 with influencer marketing being a major marketing tool

By Tanzila Shaikh | April 14, 2022
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With this acquisition, Wondrlab has widened its network by adding customised influencer marketing solutions for brands to its offerings

By BuzzInContent Bureau | April 12, 2022
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The series brought together beloved lullabies of all time from different regions, and created a modern-day rendition of them with singers like Monali Thakur, Shilpa Rao, Chinmayi Sripada, Sanah Moidutty, Shalmali Kholgade, Geetha Madhuri

By BuzzInContent Bureau | April 07, 2022
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Many companies have launched their creator education program to fuel their growth and use it effectively in their business

By BuzzInContent Bureau | April 07, 2022
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Overshadowed by Twitter Spaces and Facebook audio rooms in the live audio space, has Clubhouse reached its end? And what is the future of the live audio space, will it be able to grasp the attention of users, BuzzInContent.com tries to find out

By Tanzila Shaikh | April 05, 2022
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As per Faasos, this achievement made the brand the largest Indian origin QSR chain, globally by scale

By BuzzInContent Bureau | April 04, 2022
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Vaibhav Pathak, Co-Founder, The Girlfriend Box, writes how the metaverse is the natural progression from the internet and in the coming days virtual worlds will emerge, and users will immerse themselves in them

By BuzzInContent Bureau | March 29, 2022
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Gender pay disparities exist in all corners of the world and it exists across fields. In traditional media like films, women are known to be paid much lesser than their male counterparts. BuzzInContent.com tried to find out if the pattern continues when it comes to the influencer marketing industry in India

By Nisha Qureshi | March 29, 2022
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