The new customised feed doesn't show a CTA button. The question now is that will the photo and video sharing platform charge more from the marketers to get into the customised feed section?

Under this partnership, Mia by Tanishq will get a ‘Mia Lounge', an exclusive lounge which will provide festival-goers access to innovative digital beauty experiences and a fun-filled paradise complete with WiFi, air conditioning, mobile charging stations, etc

While there are several ways through which OTT platforms monetise from brands and ads, the pie of branded content in this revenue is only becoming larger over time

The digital broadcaster is aiming increased ad revenues through its multiple offerings in the branded content space

Gautam Madhavan, Founder and CEO, Mad Influence, writes about how women have come to dominate the influencer sphere for a variety of reasons

Shreyansh Bhandari, Co-Founder and COO, Lyxel&Flamingo and Veda Bashishtha, Co-Founder and CEO, LYRKL, write about how brands can get the most out of their strategy

The campaign also includes a contest and the winner will receive Spykar merchandise worth Rs 1,00,000 as a prize

BuzzInContent.com reached out to brands to know about the parameters they deploy to choose influencer marketing agencies and how long-term partnerships between influencer marketing agencies and brands is the need of the hour

The company made the announcement of its AI-powered brand safe influencer marketing solution in a virtual event

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, write that brands are creating V-Day campaigns that have narratives around singles and non-heteronormative couples and how couples are discovering new avenues to overcome the staleness enforced by familiarity

While the overall adoption of web 3.0 and the metaverse is at a nascent stage, experts say the Metaverse universe will provide better opportunities for creators and brands

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, write how the evolving consumer behaviour and culture is changing the way beauty brands create marketing strategies

The influencer campaign has not only helped the NGO in raising funds and increased awareness, but it has also helped brands in getting the right kind of recognition and appreciation from the public for their active participation in a social cause

Nagarajan spoke about the evolution of the content and creator industry and how creators will be able to monetise their content without relying on algorithms of apps

BuzzInContent analyses India's major crypto brand's content strategy to engage with consumers even when uncertainties loom over the world of crypto

The campaign includes posts from brand ambassadors Alia Bhatt, Siddhant Chaturvedi and content creators Ritika Badiani and Palak Sindhwani, among others

The restaurant has rolled out the #DateAWrap campaign for their limited-edition signature wraps for the Valentine season

In the last 2 to 3 years, several brands have started coming up with campaigns that motivate consumers to become content creators or take up content creation more seriously. BuzzInContent.com explores how this strategy benefits brands