In a conversation with BuzzInContent, Kannan, Co-Founder and CEO, says the brand is open to all kind of content partnerships if it increases engagement with consumers and helps them understand the concept of online doctor consultation

The fashionable audio brand has topped the Sheeko Brandscore this week, garnering more than 23.5 million reach with an estimated media value worth Rs 30-35 lakh

#SpotifyWrapped gives data about listeners' music streaming habits. The music artists associated with Spotify posted their music journey statistics on social media to show gratification towards the fans

According to the report, entertainment and romance influenced 37% conversation. Hindi led the UGC creation with 22.5% share followed by Tamil and Telugu

The influencer activity has garnered more than 5.5 million reach in an estimated media value of Rs 15 lakh

The campaign on Instagram has managed to garner a reach of over 1.5 million with an estimated spend between Rs 20-25 lakh

The headphone and mobile accessories manufacturer has taken influencer route to promote Toreto Remix, a charger with bluetooth speaker

With an estimated media spend of just Rs 3 lakh, the campaign has achieved an estimated reach of more than 800k

The #Sahibaat campaign with Bollywood actress Richa Chadda highlights the importance of intimate hygiene and asks women to be more proactive whenever there's a clinical problem. The campaign is conceptualised by Wavemaker and POPxo

Launched in 2018, the social media app is rigorously promoting itself among the Indian audience across regions through various activities, of which influencer marketing is an essential and consistent strategy

For its Black Friday sale, the brand has garnered more than 17 million eyeballs through its Instagram influencer marketing campaign

The brand partnered with the renowned football club Manchester City in their recent India Trophy Tour as the official Mobile Photography partner. It gave an opportunity for the brand to increase awareness and engagement with the Indian consumers. The event collaboration was further amplified through influencer marketing

BuzzInContent talks to Chopra, EVP and the Head of India Business, on the back of the launch of the second leg of the #BerokZindagi campaign. Chopra talks about the nuances of building a content marketing campaign and how it helps brands engage with consumers

To promote the Air Pods Pro, the brand recently brought on board celebrities like Anil Kapoor, Shilpa Shetty and Karishma Kapoor, garnering a reach of more than 24 million

The brand collaborated with celebrity chefs, bloggers and publishers across genres to fetch mass appeal to its contest. As part of the contest, users have to post photos of their Appy Fizz creation paired with food or cocktails using hashtags #ArtOfFizz and #FeelTheFizz

The brand has launched a video of members of the Asics Running Club talking about the importance of running in their lives. Asics also launched a user-generated content-led contest on social media

It is seen that celebrities have been tagging the music label for their music and film releases while giving buoyancy to T-Series' following on Instagram

Along with brand ambassador Shahid Kapoor, Reebook India employs Pilates trainer Namrata Purohit and others for its social media outreach