In the last 2 to 3 years, several brands have started coming up with campaigns that motivate consumers to become content creators or take up content creation more seriously. BuzzInContent.com explores how this strategy benefits brands

With the Creators Arena, the brand aimed at creating a disruptive and unique experience around N-Line to appeal to the youth, making it a hip and cool brand to be associated with

The campaign aims at creating awareness and engaging consumers about the uniqueness of the burgers

DamnFam, a group of content creators was onboarded for the campaign, designed to showcase the winter wonders of the country

The campaign used Instagram reels to pay homage to some of the timeless ‘boss' moments and ‘boss' people from the Indian film industry

Even if a start-up has inherited wealth to spend on large scale ad campaigns, having a fool-proof content strategy in place will only facilitate the marketing job. Experts from start-ups and digital agencies share tips on how one can go about creating an optimised content marketing strategy

In a conversation with BestMediaInfo.com, some content creators and agencies said that the SVOD-model will boost the creator economy in India while others have raised apprehensions

The digital film is set to stirring poetry and visuals that celebrate and salute the village that stands apart, with nearly 3,500 veterans in the village, and over 1,500 soldiers on active duty

The platform gears up to accelerate creator economy in India; envisions transforming creators into creator-preneurs with topnotch VCs, creators network and sector experts

The campaign was launched for the brand's sneaker sale, SneakerFest 2.0

When brands spend heftily on brand integrations on TV shows, there is always an urge to be present across the show all the time and leave no stone unturned to make the most of all the money invested. But one must ensure to not go overboard with brand integrations that miffs the audience. In the end, a viewer is watching the show for its content and not brand placements

Ankit Agarwal, Founder, Do Your Thng, writes about how taking the middle path, that blends data with human insight, is imperative for effective influencer marketing

The male-grooming podcast exclusively streaming on Zee5 will feature the two Bollywood actors in a free-spirited chat around male grooming trends, tips and hacks in India

Ankit Agarwal, Founder, Do Your Thng, writes that the true force pushing for authenticity, integrity, and transparency is not brands. It comes from consumers, regulatory authorities, and data-driven influencer platforms

According to the brand, the ultimate motive of the campaign was to drive the preference of its products over that of other competitors in the market

The platform plans to use this investment to enhance its product offering, scale operations and simultaneously acquire technology solutions that further grow the creator ecosystem

Omnicom Media Group's PHD Media India conceptualised and executed the 'Raid Nights' campaign for iQOO in June 2021. The idea of the campaign was to position the brand as a support, and not as merely a sponsor, to create a unique proposition to uplift the upcoming and un-recognised gamers/streamers in India

GCC has raised Rs 200 crore seed capital from the Good Glamm Group and will be functioning independently