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IMA has a staff on 85 and clients include Pernod Ricard, Under Armour, Beiersdorf, Diesel, Microsoft, Heineken, Samsonite and Booking.com

By BuzzInContent Bureau | August 13, 2019
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Memes have proved to be more than just a trend and they are ready for marketers to use them, writes Saksham Jadon, Founder, Youngun India

By BuzzInContent Bureau | August 12, 2019
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The brand is set to launch its in-house content hub ‘Zoom Studio' by the end of 2019 and will also collaborate with music streaming apps to launch customised music playlists on its app

By Akansha Srivastava | August 05, 2019
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Conceptualised by The Glitch, the initiative was aimed at generating awareness about muscle health among urban consumers who are 30+ in age

By BuzzInContent Bureau | August 02, 2019
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Zomato took a stand on Twitter against a consumer who wanted the food delivery app to cancel his order as it was delivered by a non-Hindu. The social media did not take time to notice Zomato's quick response and was all praises for the brand

By BuzzInContent Bureau | August 01, 2019
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With social media posts and influencer engagement, the beauty brand steered the conversation towards anti-ageing

By BuzzInContent Bureau | July 25, 2019
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BuzzInContent.com explores India's major content platforms' commerce play and how they intend to lead the game

By Akansha Srivastava | July 18, 2019
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PG Aditiya, ECD, Dentsu Webchutney and Gautam Reghunath, EVP and Branch Head, Dentsu Webchutney talk about the secret sauce of successful UGC, how advertising and content marketing companies can learn from each other and sales lead generation through content

By Akansha Srivastava | July 12, 2019
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The user-generated content campaign conceptualised by Dentsu Webchutney witnessed 2,100% traffic spike from Instagram to the app. It helped the brand see a rise in Instagram traffic by 7,700%, 1,165% growth in the brand interactions with over 16 mn social impressions

By BuzzInContent Bureau | July 03, 2019
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The initiative is timed around the world cup where Sehwag shares his winning mantras in a series of videos. He inspires the audience to share videos of their success mantras to hit beyond the boundaries

By BuzzInContent Bureau | July 02, 2019
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Featuring Bollywood star Ayushmann Khurrana and rap/hip-hop artist Naezy, the collaborative branded content piece is built around Axe's brand purpose and mirrors the brand's communication platform of ‘Make Your Own Rules'

By BuzzInContent Bureau | June 25, 2019
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While mothers are ‘naturally programmed' to bond with babies, the thought behind the initiative was to build the importance of active involvement of fathers and make them part of the bonding journey

By BuzzInContent Bureau | June 14, 2019
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The company will help bridge the gap between marketing and sales teams of brands with its global-ready funnel setup and organic traction powered by content marketing

By BuzzInContent Bureau | June 14, 2019
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‘The man' refers to the brand name and ‘Got game' refers to the World Cup, grooming and gentlemanly etiquettes. The campaign has been co-created with Tonic Worldwide

By BuzzInContent Bureau | June 12, 2019
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TikTok also launched a campaign #MyTikTokStory to encourage Indians to create 15-second videos that reflect their personal passions and identity - be it through DIY, cooking, sports, dancing, singing, pottery or any other talents

By BuzzInContent Bureau | June 11, 2019
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The content platform has gradually expanded itself from a digital community for women to a full-fledged e-commerce platform. The company has now started launching brick and mortar stores as well. In a conversation with BuzzInContent.com, Priyanka Gill, Founder and CEO, POPxo, shares the challenges involved in the content-commerce approach and how she's building a formidable retail platform on the back of content marketing

By Akanksha Nagar | June 10, 2019
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Durex roped in influential women and men like Pooja Bedi, Swara Bhaskar, KushaKapila, KaneezSurka, Aditi Mittal, Saloni Chopra, Kunal Kundra, Kenny Sebastian, Aparshakti Khurana to share their point of view on orgasm inequality and to maximise the reach of the message conveyed

By BuzzInContent Bureau | June 06, 2019
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The Head of Marketing, Volkswagen Passenger Cars, shares the latest trends in content marketing, including the relevance of long-format content in the age of snackable short content. He talks about their content initiatives to reach to their loyal user base and new audiences. The brand spends 7% of its digital budget on content marketing across all social media platforms

By Akanksha Nagar | May 21, 2019
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