BuzzInContent Awards 2021 Winners Announced

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The Chief Growth Officer of Zeel discusses with BuzzInContent.com the channel's various offerings and why should brands do more content integrations. He also talks about the importance of TV as a medium to maximise reach

By Koustabh Baishya | October 30, 2019
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Reckitt Benckiser announced the launch of a new range of pain relief brand, Moov Advance Gel. Around the launch, the brand has been creating a lot of UGC. BuzzInContent caught up with Duhan, Chief Marketing Officer, RB Health South Asia, to discuss the challenge of maintaining the quality of content while creating UGC

By Akansha Srivastava | September 27, 2019
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The platform is a creators' first community and helps them promote what they are passionate about, which helps identify genuine brand advocates and creates a community that fosters authentic conversations

By BuzzInContent Bureau | September 27, 2019
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Touted as the world's first digital fashion influencer talent hunt, the show is co-curated in association with Zoom Studio and Banijay India

By BuzzInContent Bureau | September 13, 2019
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Marsplay's seed round was led by Amit Agrawal, former YouTube India Head, Vivekananda Hallekere, CEO, Bounce and Shamir Karkal, Founder Simple.com, among others

By BuzzInContent Bureau | September 12, 2019
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BuzzInContent's objective has always been to make the job of marketers easy by bringing the industry together to share ideas, solutions and discuss challenges related to content marketing and branded content. After talking to experts over a period of time, we have compiled a list of possible solutions that can help marketers solve the problem of lead generation through content

By BuzzInContent Bureau | September 11, 2019
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Long-term partnerships between advertising agencies and brands are a norm of sorts. But it is not the same when it comes to brands partnering with content platforms, content creators and content specialist agencies. BuzzInContent explores the reasons behind such short-term associations and the future potential

By Akansha Srivastava | September 10, 2019
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To promote its latest smartphone Oppo Reno2, Oppo India has partnered with Instagram to launch ‘Challenge Yourself' initiative that dares GenZ and millennials to visually imagine the unthinkable with the Oppo Reno2

By BuzzInContent Bureau | September 05, 2019
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The case studies will come up for final presentation between September 23 and 27, 2019

By BuzzInContent Bureau | September 03, 2019
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Content contributes 2.5% to the GMV (gross merchandise volume) of Nykaa, with the average order value of content consumers being 15% higher than non-consumers

By BuzzInContent Bureau | August 29, 2019
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Idea collaborated with popular 21 TikTok content creators such as Awez Darbar, Riyaz, Arishfa, Jannat Zubair and others who kick-started the challenge

By BuzzInContent Bureau | August 29, 2019
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On Women's Equality Day, the personal care brand collaborated with Sait to talk about gender equality, which is also a part of the brand's larger on-going campaign #AbSamjhautaNahin

By BuzzInContent Bureau | August 28, 2019
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Investing over 95% of its digital spends in content, the yogurt manufacturer driving its expansion through content marketing and rarely seen in mainstream advertising. The CMO shares the company's strategy with BuzzInContent.com

By Akanksha Nagar | August 21, 2019
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IMA has a staff on 85 and clients include Pernod Ricard, Under Armour, Beiersdorf, Diesel, Microsoft, Heineken, Samsonite and Booking.com

By BuzzInContent Bureau | August 13, 2019
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Memes have proved to be more than just a trend and they are ready for marketers to use them, writes Saksham Jadon, Founder, Youngun India

By BuzzInContent Bureau | August 12, 2019
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The brand is set to launch its in-house content hub ‘Zoom Studio' by the end of 2019 and will also collaborate with music streaming apps to launch customised music playlists on its app

By Akansha Srivastava | August 05, 2019
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Conceptualised by The Glitch, the initiative was aimed at generating awareness about muscle health among urban consumers who are 30+ in age

By BuzzInContent Bureau | August 02, 2019
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Zomato took a stand on Twitter against a consumer who wanted the food delivery app to cancel his order as it was delivered by a non-Hindu. The social media did not take time to notice Zomato's quick response and was all praises for the brand

By BuzzInContent Bureau | August 01, 2019
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