Celebrities Shraddha Kapoor, Shikhar Dhawan and Pearle Maaney bond over breakfast with the Michelin star chef as he rustles up exciting new recipes with Quaker Oats

As part of the brand integration, a ‘Quaker Oats Fuel For The Real Fit' task was undertaken. Contestants created recipes using Quaker Oats, which were judged by celebrity chef Vikas Khanna

The campaign features several TV female leads – such as Shweta Tiwari from ‘Main Hoon Aparajita', Aishwarya Khare from ‘Bhagya Lakshmi', Aditi Sharma from ‘Rab Se Hai Dua', Ashi Singh from ‘Meet' and Twinkle Vasisth from ‘Kundali Bhagya'

Tejaswini Manogna, ‘India's Best Cadet-NCC (Army, Navy & Air Force), Miss India Earth 2019; squash champion Dipika Pallikal, holder of honours like the Arjuna Award and Padma Shri, and sports presenter Bhavna Balakrishnan, female commentator during the 2019 Cricket World Cup, who is also a musical sensation, RJ and Columnist, feature in the campaign

The housemates were divided into teams for the ‘Kurkure Vigyapan Mein Chatpatapan' Task, wherein they were asked to try their hands at creating their own Kurkure advertisements while bringing alive the brand's positioning, ‘Khayaal Toh Chatpata Hai'

Titled ‘Kitchen, Khanna & Konversations', the three-part series is available exclusively on Hotstar

The campaign reimagines popular nursery rhymes to urge people to take small everyday actions to secure the future of their kids

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting share how time-bound communication for a specific date can be made more effective

BuzzInContent.com brings some interesting and entertaining variations brands brought when they embarked on chat-show content formats in 2022

The campaign that is garnering a lot of views and digital attention started with a shocking incident where Alpino's Co-founder was seen tied to a chair beside The Great Khali, saying, “Sir, peanut samajh ke phod mat dena.”

The podcast will give a sneak peek into the journey of people who have dared to follow their dreams, taken unconventional paths, and created million-dollar industries on the back of their new-age, creative professions

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, write how brands and publishers are painting the image of the ‘new Bharat' in content

DamnFam, a group of content creators was onboarded for the campaign, designed to showcase the winter wonders of the country

In today's Content & Culture article, Founder Hamsini Shivakumar and her colleague Kanika Yadav from Leapfrog Strategy Consulting, write that taking inspiration from Kerala Tourism's branded content, brands can maximise their messaging via exploring ordinary symbols associated with a place or product. For example, tales, myths, songs originating from the landscape itself can be employed to create an authentic aura that is both ordinary and exotic at once

In her weekly column Content & Culture, Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, explains why modern packaged food brands should embrace their modernity and use branded content as their point of distinctiveness vis-à-vis other food brands

The campaign in partnership with Wavemaker India began with an on-ground activation in collaboration with delivery services company Dunzo. MTR Foods started the campaign to reach over 85,000 households with a special MTR Idli hamper and a QR code linking them to the MTR Wow Idli Cookbook

Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, writes that stand-up comedy as branded content can only succeed when it is based on the fundamentals of what branded content is supposed to be — a way for brands to participate in culture

The brand also launches a special Cookbook featuring 30 sweet and savory recipes for your everyday breakfast