As per the report, the youth rely on short videos/social media (60%) and online platforms (21%) to make purchase decisions

As the sports world continues to evolve in the digital age, content creators are poised to play an even more prominent role in shaping the future of sports coverage, brand engagement and fan interaction. However, they also face challenges related to credibility, legal issues, and ethical responsibility

Shruti Kedia Daga, co-founder and head of marketing at Nasher Miles, shares how influencer marketing is a useful tool for the luggage industry and what should brands keep in mind while taking this route

In a recent episode of Spotlight by BuzzInContent, interview coach Diksha Arora shared insights into her journey encompassing content creation, social commerce, influencer marketing, and beyond

Written by Gulzar and sung by Armaan Malik, the anthem opens with the brand's promise of ‘Nick for Kids, Kids for Nick', reiterating that as a franchise Nickelodeon has kids at the heart of all that it does

The campaign was conceptualised and executed in partnership with creative agency Ogilvy India, media agency Wavemaker India and mental health organisation, The Minds Foundation

BuzzInContent.com interacts with seasoned content marketing practitioners who share their in-depth knowledge about content mapping and make it simpler for those eager to fetch maximised results from the money they invested in content marketing

BuzzInContent interacts with content marketing professionals to understand the nitty-gritty of content mapping and its usage. The story is divided into two parts. The first part talks about the importance and penetration of content marketing in India. The second part will talk about the methodology to do it across categories of brands

This division comprises a 15-member team with associates from media companies such as TVF, Radio Mirchi and Sun Network

Brands by now have accepted web series the best bet for greater engagement. But despite being a high-impact property that helps build higher recall, web series isn't always cost-effective. BuzzInContent.com finds out what could be the right time to invest in web series and how one can reap greater ROI

In the near future, the kids' content industry is definitely going to swell if nothing else. With limited school timings and a few sources of entertainment, until life limps back to normal, kids' content creators and brands have an excellent opportunity to leverage the need

The campaign launched on Mother's Day included a live session through social media with a specialist on the importance of right nutrition. The brand engaged with micro- and nano-influencers from the mother's community in sparking online conversations

Ankit Prasad, the brain behind the AI platform, speaks to BuzzInContent about his journey, the vision of Bobble and how stickers and GIFs are the future in communication and content

Under the new partnership, all the shows and anchors of Zoom will be styled by Myntra, which will also help in co-creating content for the channel. The brand will feature in the channel's tagline as ‘styled by Myntra'