This decision will reduce the burden on brands and influencers and will encourage greater compliance from all parties

ASCI's bid to frame guidelines for social media influencers promoting brands and products has created a buzz. BuzzInContent.com talks to experts to find out if this move would force brands to withdraw from such paid partnerships

People can see ‘Paid partnership' on all the creators' branded content posts, which is important for ad transparency. Branded content ads for feed will be available to all advertisers in the coming weeks and for stories over the coming months

Given the challenges associated with live commerce such as secure and seamless transactions, product promotions by content creators in live streams, amongst many others, industry players highlight that there is a need for regulations and guidelines for the protection of consumers today to ensure that people don't lose their faith on it in the early stages

While marketing influencers become inspiration for marketers and advertisers, most of them create content to grow their personal brands and businesses. Many brands have started approaching marketing influencers for collaborations, given that their follower base has a high disposable income

Beyond the surge in comedy influencers, Kunal Sawant, Business Head, Goat, GroupM India, discussed various challenges related to influencer marketing measurement, the evolution of long-format content by influencers, the nuances of Live Commerce, and the ascent of regional language influencers

While advertising is still off limits on Meta's similitude to Twitter, the text-based conversation app- Threads, marketers may soon be able to engage in paid promotions on the app and gain the first-mover advantage

Samridh Ahuja (Principal Associate, TM & Copyright) and Riddhima Dixit (Associate, TM & Copyright) at S&A Law Offices, write about the complications influencers can face if they are not careful while dealing with copyright content

Kapoor said that she personally uses the product for approximately a month before endorsing it and she always clarifies that her recommendations are not investment advice but rather personal suggestions based on her own positive experience

Speaking at FICCI Frames 2023, top influencers shared what is key to staying relevant in the everyday evolving world of social media. Coming to branded content, they said what's important for brands to understand is that the creators know their audience best

Under the new update, the photo and video sharing platform has also allowed advertisers to amplify content from the partner's handle in order to scale their collaborations

Investors should conduct background research on the influencers, have a clear objective and should avoid unrealistic promises in order to ensure that they are receiving reliable and unbiased financial advice, the financial influencers themselves stated

It can be challenging to work around a script which the brand provides but creators too should give the due importance to the brand's portrayal in the final content piece, said Chanchlani in the fourth episode of BuzzInContent.com's ‘Spotlight'

In one of ad:tech's sessions, a panel consisting of Emami's Shuchi Singhal, Spotify's Shipra Srivastava, Interactive Avenues' Aditi Mathur Kumar and content creator Sakshi Sindwani, discussed how they go about measuring the success of influencer marketing campaigns, banking on trends and finding the sweet spot that benefits both the brand and the content creator

Speaking to BuzzInContent.com, several members from the influencer marketing fraternity pointed out that while the new guidelines rolled out by the Department of Consumer Affairs can bring around more transparency, a few categories of influencers might feel restricted and face the brunt of penalties irrationally

Having the privilege of working with leading brands and a range of creators, Shlok - Tech Burner, shared a few points in GroupM INCA's latest influencer marketing report that can help content creators become top-class influencers

Top creators Yashraj Mukhate, Ahsaas Channa, Viraj Ghelani, and Raunak Ramteke discussed their creative process and challenges at a session in GroupM's Brew2022

The company also said it is expanding 'Stars'- a built-in feature that lets people send monetary support to creators