In a conversation with BuzzInContent, content creators shared their insights on the increasing importance of establishing their own brand and harnessing their social media community, cultivated through content creation, to strengthen their personal brand presence

While marketing influencers become inspiration for marketers and advertisers, most of them create content to grow their personal brands and businesses. Many brands have started approaching marketing influencers for collaborations, given that their follower base has a high disposable income

Ananya Singhal, Co-founder and COO at Rigi, writes by defining your niche, creating quality content, embracing video and live streaming, mastering social media and collaboration, staying updated with technological advancements, and building a strong personal brand, you can position yourself well world of content creation

During the episode of Spotlight, Simran Balar Jain highlighted that a robust community aids a creator in establishing a distinct personal brand

The division will manage all key aspects of the creators' business, including selecting their brand collaborations across digital and non-digital mediums, personal branding and PR, content advisory, finance and admin support

In the latest episode of Spotlight by BuzzInContent, Himadri Patel delves into her content creation journey, shedding light on how she cultivated her personal brand and successfully leveraged it for monetisation. She also shares insights into her approach to brand collaborations and more

In the recent episode of Spotlight by BuzzInContent, Ishita spilled the beans on the secret sauce for creators and brands to sync up seamlessly, the mighty influence of micro-influencers on today's shoppers, and much more

Radio Jockeys (RJs), the charismatic voices behind the airwaves, play a crucial role in elevating radio engagement through social media content creation. In this article, we'll explore how RJs use social media to enhance the radio experience, foster deeper connections with their audience, and stay relevant in today's digital landscape.

Beyond their on-air charisma, RJs have emerged as brand ambassadors, effortlessly weaving brands into their content and gaining substantial digital exposure, according to industry players

Suchana Sarkar, Chief Brand Officer, Makani Creatives, writes that silent influencers are often referred to as theSuchana Sarkar, Chief Brand Officer, Makani Creatives, writes that silent influencers are often referred to as the "SME cultivator." Standing for Subject Matter Expert, they assemble a diverse group of professionals to share insights and experiences, led by an interviewer who remains notably silent

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting, write that by weaving the brand story with the story of India, using the vehicle of technology, our creative agencies have shown us the path to a brighter future, not just that of Indian advertising but of India itself

During an episode of Spotlight by BuzzInContent, Nihalchandani sheds light on the nitty-gritty of monetising content, collaborations between brands and creators, and more

Vaibhav Gupta, Co-Founder and CPO, KlugKlug, writes how the future of influencer marketing in India holds immense potential

Backed by Lightspeed Venture Partners, Lumikai and 40 other top angel investors for an undisclosed amount, House of X aims to build creator-led D2Cbrands

Recently, several influencers, namely Ankur Warikoo, Chetan Bhagat, Prafull Billore and Raj Shamani, promoted the World Startup Convention - which was to be held in Noida between March 24-26, 2023. But to the visitors' dismay, the event turned out to be a “scam”

The magnanimous influx of content creators in the aftermath of the pandemic has led brands to not only leverage influencer marketing on an ad-hoc basis but also on long-term associations of late. Therefore, BuzzInContent.com decided to delve deeper into the matter and find out more about what lies in-store for brands in such associations

Anushree Jain, Co-founder of SocialTag, shares the key changes which will be seen in the influencer marketing space, including how creators will themselves become brands

Speaking to BuzzInContent.com, several creators shared that they never foresaw the kind of following that they have and thus, it felt only right to leverage the same for building new revenue streams