Rising Star Awards 2022– Winners

personalised content

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The study found that the majority of consumers would stop purchasing from a brand if they felt the level of personalisation was creepy. The study also highlights that digital content and customer experiences cannot only make, but break brands too

By BuzzInContent Bureau | April 25, 2019
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From UGC to influencer marketing and personalised content, content marketers share trends that should be your brands' go-to strategy this festive season

By Akansha Srivastava | August 10, 2022
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BuzzInContent.com caught up with the experts on how they go about creating content which is backed by data without losing the essence of creativity

By BuzzInContent Bureau | November 04, 2022
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In the first of two-part story on building a rich content experience, we discuss where marketers go wrong in devising a good content experience and how they can improve it. The story also points out the differences between content experience and content marketing

By Akansha Srivastava | October 05, 2021
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The influencer campaign features Yogesh Tripathi, Nirmal Soni and Karamjit Anmol

By BuzzInContent Bureau | August 27, 2021
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Regional and dialect-based content companies such as Slow Content, Nukkad by STAGE, Make Joke Of; Meme pages like Jo Baka; and content creators such as Super Sindhi and others are on the rise. This gives a huge opportunity for brands to engage and connect with the audience in Tier 2, 3 cities and metros in their cultural context

By Akansha Srivastava | August 17, 2021
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Content experts tell BuzzInContent.com why tech-based solutions are conducive and have soaring need in the content space as well

By Akanksha Nagar | September 08, 2020
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Myntra has partnered with over 350 influencers and brands to deliver over 2,500 content pieces and will add 50 new pieces of content every day. Everything is shoppable on the feed and Myntra Studio will seamlessly close the loop, from inspiration to commerce

By BuzzInContent Bureau | April 17, 2020
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Ankit Prasad, Founder and CEO, Bobble AI, suggests how it has become crucial for brands to stay afloat in a rapidly dwindling economy hit by the sudden outbreak of the pandemic Covid-19

By BuzzInContent Bureau | April 03, 2020
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Singh will be driving LimeRoad's Content and Community strategy while rapidly accelerating in video

By BuzzInContent Bureau | October 07, 2019
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On an average 40,000 active weekly users engage on the Nykaa Network. Expert Lives on the platform see traffic of 20,000 users in a span of just two hours. The platform has over 1,00,000 answers to 50,000 questions

By BuzzInContent Bureau | June 11, 2019
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The content on CatchUp is curated from across various publishers in different categories such as Bollywood, politics, sports, lifestyle, health and fitness, social media, etc. CatchUp delivers a unique personalised experience for users

By BuzzInContent Bureau | April 05, 2019
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As brands wrap up their content marketing plans in 2018, it's time to reflect and watch out for some newer trends and techniques in the content space in the next year

By BuzzInContent Bureau | January 02, 2019
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The unit will be led by Darshan Bhatt, who has been appointed as the Director of GoQuest Digital Studios operations in India, Southeast Asia, Middle East and Africa

By BuzzInContent Bureau | May 25, 2018
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86% of consumers can tell the difference between branded content and editorial, 75% claim to be interested in content if it is ‘relevant to them', whether it is branded or not. In addition, 73% prefer branded content to traditional forms of advertising

By BuzzInContent Bureau | May 22, 2018
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The research shows branded content campaigns are more effective if they include personalised elements. 63% agree that personally relevant content improves how they feel about the brand associated with it and 58% see brands in a more positive light if they provide them with content that matches their interests

By BuzzInContent Bureau | May 14, 2018
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New ways to pull creative content instantaneously from Adobe Creative Cloud into Marketing Cloud let brands integrate content and data more closely and deliver a seamlessly integrated experience

By BuzzInContent Bureau | February 21, 2018
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Irani talked about how Nykaa increased its sales through content marketing initiatives, dynamism in the space, trends, her thoughts on the changing consumer behaviour and partnering with external content creators

By Akansha Srivastava | February 15, 2018
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