Originally published by Harley-Davidson from 1916 to 2008, The Enthusiast will replace HOG as the official publication of Harley-Davidson Motor Company. The magazine is printed four times annually, with a circulation of more than 50,000 copies in the United States plus 1.5 lakh copies internationally

In an interview with BuzzInContent.com, the newly appointed Chief Marketing Officer at OLX talks about the brand's objectives it wants to fulfil with content marketing, the growth of content marketing on digital and OTT platforms, lack of content personalisation on the print medium

Marketers are eventually realising that content marketing in print is not only about advertorials but there are a plethora of innovative solutions beyond that. BuzzInContent.com explores the options print offers and how brands are benefiting from them

As content marketing becomes need of the hour for marketers in a digital era, print in India is already providing much more effective solutions to brands. The medium is playing to its strengths that include trust, credibility and deep reach to deliver results. In a series of articles, BuzzInContent.com explores various facets of content marketing in print

The campaign focuses on the tactile and emotional appeal of electric vehicles and conveys the experience of hassle-free travel covering longer distances and to remote locations or even short weekend day trips

The brand launched the campaign #KuchNahiDikhega in association with Kings XI Punjab. The campaign hashtag trended for more than four hours. The campaign went live at 6:45 pm on September 20 and the tweets kept on coming in till 1am

The brand has partnered with Harun Robert for a video as a part of a larger campaign to target the audience

Anand Pathak, Chief Marketing Officer at Netmeds.com, speaks to BuzzInContent.com about the brand's content marketing strategy

Priyadarshi Banerjee, National Revenue Head, Digital and Marketing Head, International Brands and Vidyut Patra, Head of Content Studio at WWM talk about the company's extending focus and strategy in the content space and how can the brands leverage it

Content marketers discuss various tools and trends brands must follow, and how they should align marketing teams and agencies internally to make it easier to provide a seamless content experience

With this acquisition, BabyChakra has expanded its regional footprint across 9 new languages in India with a target to reach 75 million moms by the end of 2022

The agency will reinforce the digital footprint of the Teji Mandi brand, and establish it as a go-to solution provider for smallcase investments

His primary focus will be on growing To The New's footprint in the Middle East region. He will be accountable for managing the P&L and driving strategic partnerships and customer engagement

The campaign created by AutumnGrey was launched on the occasion of World Nature Conservation Day. It says using natural energy from the sun is the best way to reduce the harmful impacts of carbon footprints

The campaign stands out for addressing a major financial concern through a soothing blend of a rap song and suave dance moves. The use of the catchy rap song will ensure the message remains imprinted in the audience mind

Over the years, the Austrian energy drink brand has become a content powerhouse with its footprints present across touchpoints where its audience is present. BuzzInContent analyses the brand's content strategy, which is now every marketer's dream

BuzzInContent caught up with Gurpreet Singh, Head Marketing, United Breweries, to know the story behind UB Group's 18-year-old print content property ‘Kingfisher calendar'. Singh also talks about how the content property has benefitted the brand, the execution and distribution strategy and future plans around the calendar

Launching the Mumbai Mirrored digital series, the Brand Director of Times of India said digital content with no source is dangerous and no other medium can match the authenticity of print. He said only creative agencies have brand understanding and content creators, despite being digitally savvy, lack this aspect