Relying heavily on influencer marketing, the services include shopping recommendations, product review by vertical big shots, launch event live-streaming, constellation contest and other influencer engaging methods

In the latest episode of Spotlight by BuzzInContent, Himadri Patel delves into her content creation journey, shedding light on how she cultivated her personal brand and successfully leveraged it for monetisation. She also shares insights into her approach to brand collaborations and more

Shruti Kedia Daga, co-founder and head of marketing at Nasher Miles, shares how influencer marketing is a useful tool for the luggage industry and what should brands keep in mind while taking this route

Hamsini Shivakumar and Khushi Rolania of Leapfrog Strategy Consulting, analyse a few UGC-led campaigns by big brands and how they motivate and reward users for creating content for the brand

The next-gen social commerce playbook developed by Havas Media Network in partnership with Snap Inc. unveils having a virtual try-on feature as key for brands to drive conversion, especially in India


Speaking to BuzzInContent.com, various professionals from the booming podcasting space emphasised that more and more brands are increasingly upping their spends on the audio medium for branded content owing to the high levels of engagement, recall and spurting audience interest

After receiving a legal notice, Revant Himatsingka - a Health Coach and Nutritionist - who had called out Cadbury Bournvita for not standing by the product features and its claimed benefits in a viral video, had to take it down and post a public apology

The skincare brand has roped in multiple influencers and dermatologists to encourage the usage of their Cica Calming range to combat acnes as part of people's skin care regimes

Ayush Shukla, Founder, Finnet Media, writes about the narrowing gap between brands and influencers and why well-defined rules and structure of the content is important to avoid disputes

While content creators, agencies and brands largely welcome the norms, they say more influencers will push for paid engagements and fear a negative impact on organic content. They say nano and macro-influencers might have to rethink their content strategy

Asif Upadhye, Director at SPRD, writes how like everything else, there is also a dark side to influencer marketing that brands need to watch out for

As influencer-led marketing witnesses a remarkable rise over the years, while spreading across TikTok, Instagram and YouTube, marketers continue to increase their budget in this bracket. In a two-part in-depth story, BuzzInContent.com dives deep into the functionality, guidelines, prescribed formats and future of three platforms to figure out which can be the most effective bargain

Divanshi Gupta, Director, The Marcom Avenue, writes how with content marketing, brands are not just attracting visitors for a stroll but also to fulfil their search query and interest them into buying their product or service

Content contributes 2.5% to the GMV (gross merchandise volume) of Nykaa, with the average order value of content consumers being 15% higher than non-consumers

Spanning across almost all product categories and not just tech products, unboxing videos garner millions of views. A few call it a bizarre trend, whereas others count it as a reliable marketing technique in branded content. BuzzInContent.com finds out

For the beauty brand, the creation and consumption of content isn't the end game and a much more challenging affair. Not only does it need to complement the brand's commercial interests, but also provide its customers with a brand-agnostic, educational experience of beauty

The India Influence Report 2018-Influencer Insights Edition (IIE) says 80% social media influencers feel Instagram will grow the fastest this year, much ahead of Twitter and Facebook

Irani talked about how Nykaa increased its sales through content marketing initiatives, dynamism in the space, trends, her thoughts on the changing consumer behaviour and partnering with external content creators