In this week's in-depth analysis of an editorial site of Natural Diamond Council, Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, writes how their website, as branded content, has been able to do what a marketing campaign, a series of advertisements or a promotional exercise couldn't have achieved — the ability to direct and shape the diamond semiosphere

As part of the user-generated content contest, one needs to upload a video or a picture performing the challenges using the hashtags #SehatKaPromotionChallenge and #FortuneRicebranOil and tag Fortune Foods

In contrast to national-level influencers, regional creators' focused content resonates better with local audiences, leading to higher engagement levels

Tiwari makes content on a variety of topics with the aim to engage the audience and get them hooked on her content

Hardik Nagar and Dharmesh Joshi from the creative, production and content backgrounds, have joined the content studio's team

DamnFam, a group of content creators was onboarded for the campaign, designed to showcase the winter wonders of the country

This association is part of the council's strategy to reach out to 100 million consumers digitally to generate more business, which will lead to more employment

In a conversation with BuzzInContent.com, the CMO and Fabric Business Unit Head of Procter and Gamble Indian Subcontinent says that we cannot force a message down on somebody in today's digital world, rather we can draw them to come and receive the message

The content will run on Los Angeles Tourism's channels, Sonam and Rhea's social media accounts, and through paid media partnerships

For the premiere of Suicide Squad on the channel, FoxyMoron conceptualised and executed a campaign on WhatsApp, a platform not much utilised by brands despite having such a huge user-base

While advertising is still off limits on Meta's similitude to Twitter, the text-based conversation app- Threads, marketers may soon be able to engage in paid promotions on the app and gain the first-mover advantage

As per the proposed guidelines, it will be mandatory for social media influencers to make clear disclosures regarding the paid promotions

The association was brought together by Wavemaker South Entertainment Outpost where the team identified the music maestro as the right protagonist for the promotions of Stranger Things for its Tamil and Telugu audience

Netflix India has launched the promotional campaign just 10 days prior to the launch of Money Heist Season five. It features celebrities such as Anil Kapoor and Hardik Pandya and content in three different regional languages, giving Bella Ciao a desi twist

In February this year, ASCI had released draft guidelines aimed at enabling consumers to easily recognise promotional content on digital platforms. BuzzInContent lists the draft guidelines in the form of pointers as well as the doubts and suggestions raised by stakeholders

In conversation with production houses and OTT platforms, BuzzInContent explores how promotions of films and series are now more about creating content that engages and connects with the audiences in various formats, including influencer-led marketing

The final guidelines to be released on March 31, 2021, will be applicable to all promotional posts published on or after April 15, 2021

While some of these posts incorporated the sauces as part of their recipes, others have shared personal anecdotes. These influencers seamlessly speak of the products in their personal stories, not making it seem like a blatant promotion of the brand