Meta is also evolving the program to pay creators based on the performance of their public reels, not the earnings of ads on their reels

It also announced the India findings of Global Consumer Short-Form Video survey by Factworks, commissioned by Meta, which show that Reels can spark action, and that after watching Reels, people are more likely to follow, message, or even buy from a brand

As Reels continue to grow on Facebook, the platform said it is making them easier for users to discover them across the app, including updates to how they're surfaced in Facebook Watch

Himani Agrawal, SVP - Product & Analytics- Hypothesis, the influencer marketing tech platform funded by OML, shares that when choosing between Reels and Shorts, it's necessary to consider the TG, budget, and marketing goals. Ultimately, the platform you choose must align with the business objectives, ensuring maximum ROI and also brand awareness

With the rolling out of a series of new features for Reels, the creators will now have a dedicated destination for finding trending audio and hashtags, unified editing screen and two new metrics for insights- Total and Average watch times

The programme which rewarded creators when they achieved certain goals for views on their Reels was one of the main ways through which they monetised on Instagram

Other features that Meta has unveiled for Facebook include Memories Ready-made Reels, Trending Templates and Grooves

According to Meta's Reels in Review report, 15 of the top 20 most used songs on Reels on Instagram globally are from Indian artists

In one of ad:tech's sessions, a panel consisting of Emami's Shuchi Singhal, Spotify's Shipra Srivastava, Interactive Avenues' Aditi Mathur Kumar and content creator Sakshi Sindwani, discussed how they go about measuring the success of influencer marketing campaigns, banking on trends and finding the sweet spot that benefits both the brand and the content creator

Chopra was speaking at the last leg of Meta Creator Day 2022 in India. During the event, he said that there is a 50% increase in Reel video consumption from just six months ago

Instagram has announced new features to the platform in order to make it more fun and collaborative for users

The campaign emphasises the importance of appreciating the small moments in our everyday lives with the theme of self-love and the need to appreciate oneself and the small victories one achieves in life

India is amongst the first two countries where this is being tested

The feature will soon be introduced in Live as well. A new workflow will also allow advertisers to create branded content ads without the need for them to post organically on Instagram first

Speaking to BuzzInContent.com, industry experts said the introduction of the format is timely as it will get quickly adapted by brands, influencers and mass as the platform is trusted and preferred by the larger population. This new video format is a core part of the future of entertainment on Instagram

From ‘Dil Chahta Hai' musical parodies to alternate endings of Bollywood movies if IPL was on, the Viral Fission's content arm aims to present a content line-up that viewers would look forward to

The dynamic duos of Danish Sait with Mallika Dua and Kenny Sebastian with Srushti Tawde were chosen for 4 Reels to highlight – experience of Samsung's ecosystem is optimised when in pairs

According to Sharma, Director, Content and Community Partnerships, Meta, the increased adaptation of music and augmented reality in Reels and diversity in genres of content creations will be acting as a buoyant force for the growth of the creator economy in 2023, according to Sharma