Author Ankit Agarwal, Founder, Do Your Thng, analyses the rise and fall of various short-form video content platforms across the globe

According to the report, live stream gifting and live e-commerce are showing early signs of growth and will form an important monetisation opportunity for short-form content players

Given the challenges associated with live commerce such as secure and seamless transactions, product promotions by content creators in live streams, amongst many others, industry players highlight that there is a need for regulations and guidelines for the protection of consumers today to ensure that people don't lose their faith on it in the early stages

While marketing influencers become inspiration for marketers and advertisers, most of them create content to grow their personal brands and businesses. Many brands have started approaching marketing influencers for collaborations, given that their follower base has a high disposable income

In a panel discussion, “Influencer accountability: The social and the branded”, during GroupM's Brew 2023 event, content creator Prajakta Koli and Kunal Sawant, Business Head at GOAT, explored the intricacies of brand collaborations. They emphasised the mutual advantages that creators and brands can unlock by establishing common ground, fostering transparency and authenticity in brand partnerships, and much more

In the latest episode of Spotlight by BuzzInContent, Himadri Patel delves into her content creation journey, shedding light on how she cultivated her personal brand and successfully leveraged it for monetisation. She also shares insights into her approach to brand collaborations and more

Facilitated by Starcom, the series features cricket stars including Rishabh Pant and Shreyas Iyer, cricket talent Jemimah Rodrigues, hockey icon Rani Rampal, and footballer Gurpreet Singh Sandhu

This partnership marks the pharmaceutical company's entry into alternative content formats, that use relatable storytelling to convey and subtly reinforce an important message

In a recent episode of Spotlight by BuzzInContent, interview coach Diksha Arora shared insights into her journey encompassing content creation, social commerce, influencer marketing, and beyond

In part two of the interview, Vijay Koshy, President, The Viral Fever, talks about what it takes for brands to create long-form branded content, the success mantra of creating impactful branded web series and much more

The new feature will enable people to engage with bite-sized videos to purchase the products highlighted in them

The company creates content that encourages organic spread through audience advocacy, employing engagement tools and carefully considering the target audience, emotional impact, and shareability, according to Shreya Agarwal, Head of FilterCopy, Pocket Aces


Speaking to BuzzInContent.com, various professionals from the booming podcasting space emphasised that more and more brands are increasingly upping their spends on the audio medium for branded content owing to the high levels of engagement, recall and spurting audience interest

As per the video platform, the feature of adding multi-language audios to videos was being tested by a small group of creators including MrBeast over the past year

In a free-wheeling chat with BuzzInContent.com, Gosalia, Founder and CEO at Terribly Tiny Tales, talks about the platform's journey, resurgence of long-from branded content, way forward for influencer marketing and more

Aditi Srivastava, Co-Founder and CEO of Pocket Aces, said that the decision had been taken to keep the ‘operating model agile and resilient'

In a chat with BuzzInContent.com, Jayati Singh, Chief Marketing Officer, Tally Solutions, talks about the brand's partnership with TVF Timeliners and its content strategy

As per Shrivastava, Co-Founder and CEO, Pocket Aces, the year 2022 was a ‘truly remarkable' year for the media and entertainment industry as the transitioning of consumer behaviour led to media becoming a ‘core' to everything sales and marketing