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snackable content

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The campaign was launched digitally by Chef Ranveer along with his son through a live session titled #KidsKitchenWithRanveerBrar on user-generated content platform Momspresso Hindi's Facebook page

By BuzzInContent Bureau | April 09, 2020
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The Head of Marketing, Volkswagen Passenger Cars, shares the latest trends in content marketing, including the relevance of long-format content in the age of snackable short content. He talks about their content initiatives to reach to their loyal user base and new audiences. The brand spends 7% of its digital budget on content marketing across all social media platforms

By Akanksha Nagar | May 21, 2019
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The content producer will create 18 new shows under the title Zomato Originals

By BuzzInContent Bureau | October 10, 2019
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Olay collaborated with Kusha Kapila, Dolly Singh and Srishti Dixit, where the trio created humorous snackable content and integrated the brand in it without disrupting the video consumption experience

By BuzzInContent Bureau | July 31, 2020
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As the attention span of audiences shrinks, short-format content has become the first choice for brands. But how potent and lasting is the impact of snackable content in comparison with the long format? BuzzInContent.com speaks to stakeholders to find out if length actually matters

By Akanksha Nagar | June 17, 2019
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In an exclusive interview series, Republic TV presents Engage, Mia's Business Head talks about the brand's content marketing strategy. She gives a few tips that marketers should consider while creating snackable content and on the usage of influencer marketing by the brand

By Akanksha Nagar | August 22, 2019
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Journalism is a unique profession that can make an impact on people's lives with stories that matter. It is all about storytelling that puts your readers first and competes with the best stories from other publications. What happens when this mindset and skillset take up the challenge of becoming a content marketer?

By Akansha Srivastava | August 04, 2020
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BuzzInContent.com caught up with Shroff, Vice-President, Marketing, Unacademy, to talk about the scope of branded content on the audio-streaming apps and podcasts

By Akansha Srivastava | July 30, 2020
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In a freewheeling chat with BuzzInContent.com, Mehta, Senior VP at Content+, Mindshare, touched upon various aspects of content marketing. He said that conversations between agencies and brands have moved from single pieces of content initiatives to annual content calendars. He talked about Mindshare's expertise in the content marketing space and its growing usage in India

By Akansha Srivastava | July 07, 2020
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As influencer-led marketing witnesses a remarkable rise over the years, while spreading across TikTok, Instagram and YouTube, marketers continue to increase their budget in this bracket. In a two-part in-depth story, BuzzInContent.com dives deep into the functionality, guidelines, prescribed formats and future of three platforms to figure out which can be the most effective bargain

By Akanksha Nagar | May 26, 2020
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Content marketing experts suggest a few content marketing trends that are helping brands engage with consumers during Covid-19 crisis

By Akansha Srivastava | April 13, 2020
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BuzzInContent finds out from India's major content platforms their strategies to keep the content flow uninterrupted and various methodologies adapted for continuous engagement with the audience

By Akansha Srivastava | April 09, 2020
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Martis, Consumer Marketing Director at PGI, tells BuzzInContent how for the jewellery category content is much more than just emotions and why conventional marketing isn't sufficient. Talking about the company's plans, she discusses how it is able to build a positive circle of influence amid inauthentic influencers

By Akanksha Nagar | March 03, 2020
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Unlike other video offerings available today, Flipkart is integrating compelling technology in entertainment, for the widest consumer base which penetrates into the deepest parts of the country eying endless possibilities

By BuzzInContent Bureau | October 16, 2019
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Apart from making brands' content go viral, Kalyan Kumar, Co-Founder and CEO of SoCat, tells BuzzInContent.com that the influencer marketing agency would also focus on movie marketing. He explains how they engineer the social spread of content

By Akanksha Nagar | June 28, 2019
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In an interview with BuzzInContent.com, the CEO and Founder of Fork Media tells why too much dependence on platforms such as Facebook could backfire for content creators. He talks about the importance of great storytelling in longer format and the engagement that it can deliver for brands

By Shradha Mishra | May 10, 2019
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Around 80% of the audience on social media is millennials who are more into pop culture. They are consuming content that is funny and entertaining, leading to an exponential rise in meme culture. Memes and GIFs have become an easy solution for brands to weave content. BuzzInContent finds out how brands are using memes

By Karuna Sharma | September 11, 2018
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The content was given a local twist while giving consumers an understanding of the wide range of products Asian Paints has to offer

By BuzzInContent Bureau | September 07, 2018
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