As per the proposed guidelines, it will be mandatory for social media influencers to make clear disclosures regarding the paid promotions

Featuring the captivating journey of these personalities, DailyObjects will be running a series of videos and posts on its social media channels including Facebook, Instagram, Twitter, and LinkedIn

The four-part series, ‘Hyundai x MTV What's Your Venue', will explore one Indian city per episode - Goa, Mumbai, Delhi, and Manali - in a new format where the social media followers and fans choose each adventure

As per the survey's findings, as Covid-19 put a major challenge for offline marketing activities across India, brands turned to social media to amplify their messages

The account was won following a multi-agency pitch. The agency will help further expand Trell's narrative via social media and impactful digital content

The data-driven report ‘Top 100 Mom Social Media Influencers of India' is formulated from a sample of 300,000 Indian influencers who had trackable data

Through the virtual event, Harley-Davidson India engaged with over 5.7 lakh organic viewers across social media platforms

In various social media posts, the young influencers are seen creating content promoting the thickness of the reformulated Slice

World Nutella Day is celebrated on February 5 every year. Last year on this day, social media was abuzz with content around the brand with over 6.5 million mentions

Ankit Agarwal, Founder and CEO of Do Your Thng, writes how social media platforms are bringing about a transformation. As much as social networks are amplifying body-consciousness, they are nullifying it even more

The matrimony platform's internal social media team created content that related relationships and marriages with cricket

The digital-first agency, The Small Big Ideas, conceptualised and executed the social media content initiative for the Hindi movie channel. Besides creating engagement across social media platforms, the agency's social media strategy revolved around usage of Giphy as a platform, creating dubstep using Bollywood dialogues and relatable topical content and memes

Rannvijay Singh, Karanvir Bora and Varun Pruthi join Idea 4G #IndiaKaLiveNetwork campaign on social media

This partnership will offer content services for brands specifically on and for social media

As per the new guidelines, any endorser who fails to comply with the guidelines can be fined for Rs 10 lakhs and in case of repeat violation, the penalty can go up to Rs 50 lakhs in addition to a stop on endorsements by them for a period of six months to two years

In addition to it, 43% respondents of the survey said they are at least checking out the recommended product/service by the influencers

As per the fifth edition of the India Influence report by Zefmo Media (Zefmo), India is set to have the largest base of influencers in the world

Khare, Chief Commissioner, CCPA, told BuzzInContent.com that if an ad is misleading, but the influencer is a first-time offender, the penalty would be Rs 10 lakh. In the case of habitual offenders, the penalty may go up to Rs 50 lakh