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social media challenge

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Use of social media challenges by brands is picking up as it generates a good amount of UGC. BuzzInContent.com finds out what kind of ROI brands are able to generate via such challenges

By Akanksha Nagar | August 27, 2019
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The campaign targets Gen Z and focused on getting college students across the country to participate in a social media challenge

By BuzzInContent Bureau | April 22, 2022
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DS Group's candy brand collaborated with Zoo Media's FoxyMoron and its influencer and talent management agency Pollen to launch the social media challenge

By BuzzInContent Bureau | October 08, 2021
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Divyanka Tripathi Dahiya, Deepika Singh Goyal and Teejay Sidhu took the #SaasBahuSwap challenge on social media, celebrating the evolution of saas-bahu relationship in the Indian society, just like the characters of the show

By BuzzInContent Bureau | October 19, 2020
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India's advertising self-regulatory body will have to equip itself for monitoring branded content, DIY videos, informative articles, macro- and micro-influencers, user-generated content (challenges thrown by brands on short-video platforms) or any other form of content commissioned by brands

By Akansha Srivastava | September 16, 2020
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In these uncertain times, the brand is focusing on how it's more important for men to become equal partners in household chores. The brand launched a film, which is a throwback of the #ShareTheLoad campaigns, collaborated with influencers, launched social media contests, TikTok challenge and more

By BuzzInContent Bureau | June 15, 2020
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The #DarkFantasyLockdownCreations campaign is a part of the bigger ITC Kitchen Project with content marketing agency Sheeko

By BuzzInContent Bureau | May 06, 2020
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The brand has collaborated with influencers such as comedians, dancers, musicians and Instagrammers to take up the fun challenges and ask their followers to do the same to win hampers and grocery vouchers

By BuzzInContent Bureau | April 24, 2020
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By coming on board for initiative, the brands may get increased brand value and resonance, higher consumer engagement and participation

By BuzzInContent Bureau | April 01, 2020
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The PepsiCo brand brought on board several influencers and celebrities to take up the #KyaMasaleHain and #BaapReBaap challenge and guess the flavours used in Kurkure's two new launches

By BuzzInContent Bureau | March 16, 2020
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