Use of social media challenges by brands is picking up as it generates a good amount of UGC. BuzzInContent.com finds out what kind of ROI brands are able to generate via such challenges
By Akanksha Nagar | August 27, 2019The campaign targets Gen Z and focused on getting college students across the country to participate in a social media challenge
By BuzzInContent Bureau | April 22, 2022DS Group's candy brand collaborated with Zoo Media's FoxyMoron and its influencer and talent management agency Pollen to launch the social media challenge
By BuzzInContent Bureau | October 08, 2021Divyanka Tripathi Dahiya, Deepika Singh Goyal and Teejay Sidhu took the #SaasBahuSwap challenge on social media, celebrating the evolution of saas-bahu relationship in the Indian society, just like the characters of the show
By BuzzInContent Bureau | October 19, 2020India's advertising self-regulatory body will have to equip itself for monitoring branded content, DIY videos, informative articles, macro- and micro-influencers, user-generated content (challenges thrown by brands on short-video platforms) or any other form of content commissioned by brands
By Akansha Srivastava | September 16, 2020In these uncertain times, the brand is focusing on how it's more important for men to become equal partners in household chores. The brand launched a film, which is a throwback of the #ShareTheLoad campaigns, collaborated with influencers, launched social media contests, TikTok challenge and more
By BuzzInContent Bureau | June 15, 2020The #DarkFantasyLockdownCreations campaign is a part of the bigger ITC Kitchen Project with content marketing agency Sheeko
By BuzzInContent Bureau | May 06, 2020The brand has collaborated with influencers such as comedians, dancers, musicians and Instagrammers to take up the fun challenges and ask their followers to do the same to win hampers and grocery vouchers
By BuzzInContent Bureau | April 24, 2020By coming on board for initiative, the brands may get increased brand value and resonance, higher consumer engagement and participation
By BuzzInContent Bureau | April 01, 2020The PepsiCo brand brought on board several influencers and celebrities to take up the #KyaMasaleHain and #BaapReBaap challenge and guess the flavours used in Kurkure's two new launches
By BuzzInContent Bureau | March 16, 2020