As per the proposed guidelines, it will be mandatory for social media influencers to make clear disclosures regarding the paid promotions

The data-driven report ‘Top 100 Mom Social Media Influencers of India' is formulated from a sample of 300,000 Indian influencers who had trackable data

As per the new guidelines, any endorser who fails to comply with the guidelines can be fined for Rs 10 lakhs and in case of repeat violation, the penalty can go up to Rs 50 lakhs in addition to a stop on endorsements by them for a period of six months to two years

Khare, Chief Commissioner, CCPA, told BuzzInContent.com that if an ad is misleading, but the influencer is a first-time offender, the penalty would be Rs 10 lakh. In the case of habitual offenders, the penalty may go up to Rs 50 lakh

Meanwhile, the department has also completed the process of developing a framework to curb fake reviews posted on e-commerce websites. The same will be released shortly

As per the survey's findings, as Covid-19 put a major challenge for offline marketing activities across India, brands turned to social media to amplify their messages

Cinthol is a brand that has always stood for exploration. These webisodes will be a series of conversations with travel influencers reminiscing their most adventure-filled experiences

In addition to it, 43% respondents of the survey said they are at least checking out the recommended product/service by the influencers

As part of NPCI's aim to create awareness on UPI-related fraudulent activities, UPI Chalega has roped in content creators to highlight the benefits of a safe and secure transaction process

Influencers danced to the beats of Sony Music's latest track, ‘Shringaar' for the new #ColorbarxShringaar challenge

According to the report, influencer marketing also comes with certain risks—85% of FMCG companies have had their brand negatively impacted due to an association with an influencer, with almost a quarter (24%) of these companies claiming to have been adversely affected multiple times. Shockingly, 25% of FMCG companies report losses between $100,000-$250,000 from a negative influencer experience

As a part of this initiative, RJs will additionally create engaging and interactive digital content to engage with listeners and advertisers in an effective way

This association is in line with ‘coto's commitment to enabling meaningful conversations for women creators and social media influencers

The academy is an online platform that offers courses to those interested in making a career as social media influencers

Within a short span since its launch, the campaign has garnered seven lakh views already. The video has also been shared by celebrity chefs such as Ranveer Brar and social media influencers, which helped the campaign increase its reach

ASCI's bid to frame guidelines for social media influencers promoting brands and products has created a buzz. BuzzInContent.com talks to experts to find out if this move would force brands to withdraw from such paid partnerships

The ILN-owned brands will drive commerce on the content platform through a battery of in-house social media influencers. Angad Bhatia, Chief Operating Officer of ILN, a Times Internet (TIL) property, explains how he's setting up a sustained and attractive media and commerce universe that is powered by data. He shares the company's plan to get into physical retail

The increasing demand for social media influencers among brands has led to the emergence of agencies specialising in influencer marketing. But why do brands go for these agencies and how does this category of marketing work? BuzzInContent.com dives deep for an answer