Hamsini Shivakumar and Naheed Akhtar of Leapfrog Strategy Consulting, decode if Naturedge Beverages' Shunya FIZZ can bring back the lost ‘cool' quotient to fizzy drinks, that the big brands had lost due to their excess sugar content
By Hamsini Shivakumar | November 29, 2023Recently, Coca-Cola's Thums Up partnered with Disney+ Hotstar to launch ‘Thums Up Toofani Biryani Hunt', showcasing the combination of Thums Up and Biryani in six different episodes at six different popular Biryani spots in the country
By BuzzInContent Bureau | July 24, 2023The campaign was launched with the aim to extend a wave of freshness this summer and tap into the creativity of the audience
By BuzzInContent Bureau | May 30, 2023Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting write about how brands need to figure out what position their own users especially their loyal user base takes on controversial topics pertaining to race, gender and religion
By Hamsini Shivakumar | May 09, 2023The brand got mom influencers on board and made the iconic Rasna tagline 'I Love You Rasna' into a song for the campaign
By BuzzInContent Bureau | June 24, 2022The influencers will invoke nostalgia and revive childhood memories during lockdown 2.0 by using Rasna as an ingredient to make multiple recipes
By BuzzInContent Bureau | April 28, 2021