Speaking at FICCI Frames 2023, top influencers shared what is key to staying relevant in the everyday evolving world of social media. Coming to branded content, they said what's important for brands to understand is that the creators know their audience best

Conceptualised by Makani Creatives, the influencers talk about denim, fashion and everything in between

Ankur Warikoo, Chetan Bhagat, Prafull Billore and Raj Shamani had promoted the World Startup Convention, but to the visitors' dismay, the event turned out to be a “scam” and now people are calling out influencers on social media for not doing due diligence and losing trust

BuzzInContent.com reached out to some top influencers to understand their perspective on the entire Vauld situation

Intrigued by the rising phenomenon of social media influencers venturing into the real estate domain, BuzzInContent engaged in discussions with realtors, influencer marketing agencies and content creators around the transformative impact of influencer marketing on the real estate industry, challenges posed by fraudulent content dissemination, and much more

Qoruz said that the funding from this round will be utilised to reinforce its core business through investments in technology and market expansion

The podcast is hosted by Malini Agarwal, Co-Founder of the Good Creator Co

ASCI has released a short report titled ‘Influencer Trust Report' – which precedes its Brand Influencer Summit 2023 to be held at the end of February 2023

With the ‘Smytten Stars' program, the brand aims to create a community of top-notch content creators who get early access to the latest trends and try newly launched products

Speaking to BuzzInContent.com, several members from the influencer marketing fraternity pointed out that while the new guidelines rolled out by the Department of Consumer Affairs can bring around more transparency, a few categories of influencers might feel restricted and face the brunt of penalties irrationally

These creators were felicitated by the central government for taking the initiative to promote "Azadi Ka Amrit Mahotsav" and "Har Ghar Tiranga"

Sharma is followed by Abhishek Upmanyu and Komal Pandey

Lokhandwala, Head of Marketing at Zivame, tells BuzzInContent that brands sporadically tend to skew towards influencer marketing to amplify their mainline campaigns, but the medium gives results only when done consistently in the long run

The #LeaveAMark campaign was about celebrating women's accomplishments and their efforts that have made a difference

Though the influencer marketing industry is on the rise, it is struggling in terms of revenue generation because of competitive pricing and the absence of a standardised fee

The matrimony site's campaign #PerfectSathi is conceptualised to engage with prospective brides and grooms. BuzzInContent caught up with Sumeet Singh, CMO Info-Edge, the parent company of the brand, to know the secret sauce behind the influencer-driven content strategy that is showing a direct impact on business

The data-driven report ‘Top 100 Mom Social Media Influencers of India' is formulated from a sample of 300,000 Indian influencers who had trackable data

In June, Angel Broking announced the launch of its influencer marketing platform ‘Amplifiers'. It has never been seen before that a stock brokerage firm has created a marketplace for influencers and brands to connect directly while eliminating agency cost. BuzzInContent.com caught up with the company's CMO, Prabhakar Tiwari, to understand the objective behind the initiative