Delhi pollution is becoming a hindrance for runners in the city. Ahead of the Apollo Tyres Marathon, the organisers have come up with a social media contest, where people have to post a video or picture on Facebook and Instagram with hashtags #GoTheDistance #ATMCMStepUpChallenge, of climbing 100 steps for the next seven days

The film brings to life the often-forgotten world of engineers who craft these intricate machines

The film encapsulates how the festival resonates with people from all walks of life, reaffirming the belief that the spirit of protection knows no boundaries

The social campaign celebrates the intricacies of modern-day friendships and encourages TTT's community to explore the world with their friends, even if it means going off the usual path

The two brands commemorated their continuing alliance with a social media campaign

Ceat's messaging will be integrated into upcoming podcasts by the platform and will help the brand to engage with cricket lovers

The brand distributed meals to over 15,000 truckers across India and sanitised over 1,800 trucks, offering a safe working environment

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting, write that brands must stay culturally relevant, use humour, prioritise authenticity and strike a balance between emotions and branding in content

In his previous stints, V. Gokulakrishnan Pillai has worked with more than 50 major brands including Mountain Dew, Thumbs Up, BMW, Honda, Hero Cycles and Voltas

The talk show series serves as a precursor to the World Test Championship finals, contested by India and Australia, beginning June 7, 2023

In an interaction with BuzzInContent.com, Kalyanaraman, VP- Brand Operations, P&G India, stated that aligning with the company's endeavour to be a ‘Force For Growth' and a ‘Force For Good' in the communities that they serve and to touch and improve people's lives, P&G had launched P&G Shiksha, a CSR program, in 2005 with the vision of providing means to education for underprivileged children in the country

Work done by Tanishq, Luminous, TVS Eurogrip, Center Fresh, Tetley, Aditya Birla, MOFSL, SBI General, Zee Sarthak and SuperBottoms stood out

The agency also said that it has hired 40 influencer marketing and platform specialists

Commemorating the 75th anniversary of Indian Independence, brands like Asian Paints, IDFC Mutual Fund, BPCL, Tata Tea Premium, Himalaya BabyCare and more have launched multiple interesting themes in their respective campaigns

While the genre has an important role to play in the lives of the youth of the industry, does it always stand true to the brand identity of all those using it today?

The brand used AI and ML to make personalised advertisements for all retailers, channel partners and mechanics

Featuring Milind Soman, the six-episode series will air every Friday at 8:30 pm on MNX and will also air across Times Network channels

The series draws parallels between the battlefield and insurance, highlighting how the aspect of dependability is most important in either case. The series will bring out a series of interesting stories from the battlefield narrated by Major Gaurav Arya (Retd.)