Spanning across almost all product categories and not just tech products, unboxing videos garner millions of views. A few call it a bizarre trend, whereas others count it as a reliable marketing technique in branded content. BuzzInContent.com finds out
By Akanksha Nagar | May 14, 2019Rannvijay Singha, Rajkumar Rao, Sunil Chettri and Gurpreet Singh were seen giving a sneak peek of the wooden cask packaging on their Instagram stories, and sharing personal experiences and stories about being 18
By BuzzInContent Bureau | October 25, 2019As part of the offering, the influencers will create unboxing videos of products for the brands
By BuzzInContent Bureau | September 12, 2019BuzzInContent met Anand, Senior Director - Regional Marketing, for an interview Republic TV presents Engage, to talk about content marketing in the direct selling category, the potential of unboxing videos and the importance of consistency in the content space
By Akansha Srivastava | April 29, 2019Shruti Kedia Daga, co-founder and head of marketing at Nasher Miles, shares how influencer marketing is a useful tool for the luggage industry and what should brands keep in mind while taking this route
By BuzzInContent Bureau | September 05, 2023In one of the sessions ‘Advocacy- Zero moment of truth' at the content event, Nagarajan, the Chief Content Officer at Wavemaker, chats with Kazi, APAC lead, INCA and Chitgopekar, Founding Partner and Co-CEO, Kwan Entertainment, around topics like measurement, intuition versus data in influencer marketing
By BuzzInContent Bureau | January 23, 2020While user-generated content is the ultimate driver of engagement between the brands and consumers, it involves some real challenges as well. BuzzInContent talks to the industry leaders to find out how to make the engagement more serious and enthusiastic for users
By Akansha Srivastava | January 15, 2019