Entries open for BuzzInContent Awards 2021 - ENTER NOW- Entry Deadline Monday, November 8, 2021

upGrad

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Arjun Mohan, CEO India, upGrad, talks about the brand's strategy to focus more on partnership with YouTube content creators this year

By Akansha Srivastava | June 01, 2021
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This week, Hamsini Shivakumar, Founder, Leapfrog strategy Consulting, analyses whether the BuzzInContent Gold winner Unacademy's ‘Let's Crack It!' and Silver winner upGrad's ‘Aage Ki Soch' live up to the categorisation of branded content and if they stand apart from the adjacent field of advertising

By Hamsini Shivakumar | December 21, 2020
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The anthem is conceptualised by Big Bang Music and Kwan along with upGrad to drive the productive habit of learning from home during the quarantine

By BuzzInContent Bureau | April 14, 2020
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Archana Tiwari Nayudu, Director, Content and Communications at upGrad, tells BuzzInContent how the company though being very nascent in the content space wants to claim a bigger space in the lives of consumers. She also discusses their plan to explore content in four more regional languages

By Akanksha Nagar | March 12, 2020
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The web series features popular digital content creators such as Ashish Chanchlani, Ahsaas Channa and Triggered Insaan

By BuzzInContent Bureau | October 05, 2021
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The three-episode web-series ‘The Office Canteen' features multiple prominent influencers and is a humorous take on workplace canteen situations

By BuzzInContent Bureau | February 11, 2021
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The activity included a YouTube release, ‘How to Impress Your Boss' in association with YouTuber ‘Be YouNick'. Abhi and Niyu, Barkha Singh, Ankush Bahuguna, Saloni Gaur, and Ayush Mehra and others posted content around the campaign

By BuzzInContent Bureau | August 26, 2020
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The campaign co-created with Supari Studios encourages the youth to spend this time at home productively and engage in activities that will upskill their existing knowledge base in order to prepare for the new world after Covid-19

By BuzzInContent Bureau | May 13, 2020
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In an interview with Republic TV presents Engage, Nayudu, Director, Content and Communications talks about the brand's content marketing strategy that will help claim a bigger space in the lives of consumers

By Akanksha Nagar | March 30, 2020
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upGrad's Shreyas Shevade, Godrej Consumer's Anuja Mishra and Jigar Sheth from OML talk about the strategy behind creating content pieces with increased shelf life around special occasions, maximising ROI, going beyond building brand awareness and much more through such content pieces, in the fifth episode of Content Conversations

By BuzzInContent Bureau | August 02, 2021
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This docuseries video lays down Nick's YouTube journey since 2014, from his first video gaining three million views to performing at the YouTube FanFest to launching his YouTube series ‘The Office Canteen' with UpGrad.

By BuzzInContent Bureau | July 08, 2021
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The self-learning, non-biased Voice Bot will constantly upgrade itself based on the queries it receives, which enables Mr. SIP to provide optimal answers to investors

By BuzzInContent Bureau | February 13, 2020
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Tripathi's last venture, Delhi-based SaaS platform Pyoopil Education Technologies, was acquired by Ronnie Screwvala's leading ed-tech company UpGrad

By BuzzInContent Bureau | October 16, 2018
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In the first of two-part story on building a rich content experience, we discuss where marketers go wrong in devising a good content experience and how they can improve it. The story also points out the differences between content experience and content marketing

By Akansha Srivastava | October 05, 2021
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Gokul was previously Regional Sales Head (West) at Cricbuzz, where he was responsible for revenue generation

By BuzzInContent Bureau | September 28, 2021
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While it is expected of education brands to create content on such an occasion, other players also took Teacher's Day as an opportunity to engage with consumers. BuzzInContent lists its favourite campaigns

By BuzzInContent Bureau | September 07, 2021
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Since its inception, GCN has delivered over 6x ROI and over two billion views across 16,000+ pieces of short and long-form content for brands

By BuzzInContent Bureau | August 06, 2021
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The latest episode of the docuseries explores the story of two friends, Santosh and Akash Jadhav, from Vita in Maharashtra's Sangli district, and how they set up Indian Farmer in 2018 to empower farmers with knowledge about modern agricultural practices

By BuzzInContent Bureau | July 07, 2021
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