The tech company also said that in the coming months, it will also introduce a web purchase option for Rs 599 a month

Beyond the surge in comedy influencers, Kunal Sawant, Business Head, Goat, GroupM India, discussed various challenges related to influencer marketing measurement, the evolution of long-format content by influencers, the nuances of Live Commerce, and the ascent of regional language influencers

The list boasts a balanced representation of both men and women, showcasing the diversity of talent in the influencer community

As per the company statement, DiscoveryOS harnesses the power of data through its AI-enhanced search, redefining the way brands discover and collaborate with influencers

Many social media users have in the recent past posted tweets about receiving revenue share from X

The platform addresses brand needs such as influencer discovery, seamless execution, and measurable performance tracking for ROI, in a single tech platform

As per X's owner, Musk, the interest in ad revenue sharing program for the content creators has far exceeded the platform's expectations and therefore X will be needing a few more days to process the payouts

Recently, several influencers, namely Ankur Warikoo, Chetan Bhagat, Prafull Billore and Raj Shamani, promoted the World Startup Convention - which was to be held in Noida between March 24-26, 2023. But to the visitors' dismay, the event turned out to be a “scam”

Ankur Warikoo, Chetan Bhagat, Prafull Billore and Raj Shamani had promoted the World Startup Convention, but to the visitors' dismay, the event turned out to be a “scam” and now people are calling out influencers on social media for not doing due diligence and losing trust

According to experts, while it will help content creators monetise better, promote smaller creators, and provide authenticity and credibility, it is unaffordable by many and can change how creators' content is prioritised on the platform

As per the new guidelines, any endorser who fails to comply with the guidelines can be fined for Rs 10 lakhs and in case of repeat violation, the penalty can go up to Rs 50 lakhs in addition to a stop on endorsements by them for a period of six months to two years

Payal Sakhuja, Co-Founder and CEO, Ripple Links, writes about how the professionals such as doctors, dermatologists, and more, are helping brands add the much-needed credibility and believability in the brand message, helping build brand value and better recall

BuzzInContent.com dives into experts' outlook towards the impact of Twitter's new 'view count' feature on digital content creators and influencer marketing

Today, 61.2% of all brands recognise the power of influencer marketing to tap into a newer audience pool to boost brand awareness, as per the report

Through the program, publishers can finally turn their current challenges of discovery, monetisation and value-added services, into advantages of preferred partnerships, community engagement, and multi-monetisation models

As part of NPCI's aim to create awareness on UPI-related fraudulent activities, UPI Chalega has roped in content creators to highlight the benefits of a safe and secure transaction process

The campaign is a public awareness initiative under the Corporate TB Pledge and aims to create a cadre of Youth Changemakers who can act as catalysts of change to help eliminate TB from India

The company made the announcement of its AI-powered brand safe influencer marketing solution in a virtual event