In this week's Content & Culture article, Hamsini Shivakumar, Founder, Leapfrog Strategy Consultancy, reinstates the importance of cultural relevance to make any branded content piece successful, by analysing the beer brand's music video ‘Always Summer' featuring the popular musician Prateek Kuhad
By Hamsini Shivakumar | January 20, 2021On World Health Day, Tisca Chopra asked questions and navigated the audience to the journey of understanding what is good and bad for heart on dilkibaat.com. The video had four heart health questions with two options each, and Chopra would personalise the experience to every individual
By BuzzInContent Bureau | December 23, 2020The music video staring Haricharan Seshadri, Utthara Unnikrishnan, Srinivas and Anirudh Ravichander has been created in collaboration with Sony Music and Mindshare
By BuzzInContent Bureau | December 16, 2020The scenic video curated for the Skinn Escapade collection is inspired from the elements of nature. It speaks to adventure-seeking men between the ages 23 and 35, who are mesmerised with unravelling the unknown, and its mysteries
By BuzzInContent Bureau | December 15, 2020As video ad spends grow by 8% this year, BuzzInContent.com finds out how brands amplified the utilisation of video content marketing space to reach consumers who moved online during the pandemic
By Akanksha Nagar | December 08, 2020The video ‘Baap Beta Aur KBC' directed by Deepak Mishra features Naveen Kasturia and Rajit Kapoor
By BuzzInContent Bureau | November 20, 2020The concept of the show, which is an interactive version of Bigg Boss, is in line with Flipkart Video's vision of keeping users engaged by offering differentiated, interactive content accompanied with tangible rewards
By BuzzInContent Bureau | October 23, 2020The brand will run a dance challenge based on the hook step in the music video through the Instagram profiles of the 10 celebrities featured in the video
By BuzzInContent Bureau | October 15, 2020The 24-episode video series focuses on the importance of men's grooming and breaks societal taboos that manhood is mostly associated with, where grooming and skincare are referred to as being feminine
By BuzzInContent Bureau | October 12, 2020BuzzInContent.com speaks to stakeholders to figure out the scope of shoppable video content in India. They explain things one should consider while taking this route and discuss formats that can be used to create shoppable video content to keep the consumer engaged
By Akansha Srivastava | September 15, 2020Collaborates with BQ Brand Studio for an insightful tech video on OPPO's SuperVOOC fast charging technology
By BuzzInContent Bureau | September 11, 2020Conceptualised by OML (Only Much Louder), the video features Varun Thakur and Supriya Pilgaonkar
By BuzzInContent Bureau | August 24, 2020The journey of three Porsche owners is captured through individual video episodes, each discussing personal beliefs, values and the chosen path in life
By BuzzInContent Bureau | August 11, 2020Within 48 hours, the videos garnered an engagement of more than 2.7 million on social media
By BuzzInContent Bureau | August 03, 2020Speaking to BuzzInContent.com, industry experts said the introduction of the format is timely as it will get quickly adapted by brands, influencers and mass as the platform is trusted and preferred by the larger population. This new video format is a core part of the future of entertainment on Instagram
By Shradha Mishra | July 09, 2020The feature will allow consumers to shop products that are part of videos without moving away from the video interface, leading to a seamless, natural and content-to-commerce experience
By BuzzInContent Bureau | July 09, 2020The show by Flipkart Video is aimed at addressing the need of the hour - busting misinformation and helping people see the difference between real and fake
By BuzzInContent Bureau | July 08, 2020The video received over 17 million views across YouTube, Instagram and Facebook and more than 50,000 shares organically
By BuzzInContent Bureau | July 06, 2020