As the brand launches a series of recipe videos in partnership with Gobble, Anil Viswanathan, Director, Marketing (Chocolates), Mondelez India, shares the brand's content strategy with BuzzInContent.com

The consumers have to post a video doing 30 push-ups, tag three of their friends to participate and earn their cake in a jar

Launches Alcohowl, the first in a series of new IPs. Alcohowl will be present at two levels, as a digital platform creating custom content for consumers in the form of an e-magazine and branded videos and as an on-ground experiential platform providing curated experiences through special events and activities

Targeting millennials, the rap video captures moments of fun, friendship, nostalgia and warmth experienced during train journeys

Starring internet sensations like Srishti Srivastava, Ahsaas Channa, Khushbu Baid and Shreya Mehta, the video motivates people to take a step towards getting out of their comfort zone and volunteering to educate underprivileged children across the country

Culture Machine's channel Being Indian has produced a video titled ‘Every Student In A Coaching Class' for the Bangalore-based online learning platform

Ropes in cricket legends Virender Sehwag and Michael Clarke as its spokespersons. The collaboration is to strengthen UC's position in India via localised entertaining content, short videos, memes and GIFs

The agency will offer all aspects of vernacular content, including audio, video and text. It will be headed by Hansveen Kaur, who has been leading the regional language capability centre of excellence at Momspresso

Isobar created an interactive banner across apps used by women that focus on areas pertaining to their interest. To engage them, women were asked to speak about their passion into their mobile microphones. This led them to a final frame with Forevermark's video and a customised message that can be shared via WhatsApp and Facebook

The video content highlights the way modern lifestyle hinders the way we sleep, keeps brand integration subtle while keeping the focus firmly on educating customers about the value proposition of a traditionally touch-and-feel category

In an interview with BuzzInContent.com, the Country Head of Dentsu Story Lab says branded content will transcend from branded videos and sponsorships to brand-owned intellectual properties with a longer shelf value. He feels that measuring the success of content based on views is not the right yardstick

Last year, the brand had launched its first video educating people not to film intimate moments in mobile phones. With #ShutThePhoneUp 2.0, the brand bursts the bubble surrounding data security

The list spotlights contributors who shaped industry opinion, analysed key trends and inspired others to join the conversation. Compared to 2018, the Top Voices received an average 11x more comments, 34x more likes and 7x more shares on their posts, articles and videos

The brand has also launched a contest where people can submit video entries of singing/recreating or dancing to the Amaze soundtrack. Winners can win gift vouchers of up to Rs 20,000

Bloggers will compose and style ethnic outfits by creating a contemporary and stylish Diwali look. Influencers will participate in by offering a gist about the store and products in the video

The partnership will see both come together to jointly develop and produce video content which will help brands tell their stories

The private insurance brand launches video series 'Real Life Real Stories' showcasing inspirational stories of common people to connect with the youth of the country

In partnership with UnErase by Qyuki creator, Mpower launched a three-part video series that aims to start a conversation and create a stigma-free society