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The film is set against the backdrop of Karva Chauth, and showcases the start of a new tradition, one with a deeper meaning

By BuzzInContent Bureau | October 29, 2018
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Conceptualised by Ogilvy India, the branded content piece has used humour as a creative route to create awareness about pest infestation and prevention from them

By BuzzInContent Bureau | October 25, 2018
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The private insurance brand launches video series 'Real Life Real Stories' showcasing inspirational stories of common people to connect with the youth of the country

By BuzzInContent Bureau | October 25, 2018
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The report reveals that entertainment is the largest category in mobile content consumption for Indian users,accounting for 27.4%,followed by Sports and Lifestyle,which account for 18.6% and 13.8% respectively

By BuzzInContent Bureau | October 24, 2018
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Conceptualised by J Walter Thompson, Kolkata, the brand has released a single, composed and sung by Roy himself, exclusively on Wynk Music and Airtel TV

By BuzzInContent Bureau | October 23, 2018
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Barbie doll maker Mattel India relies heavily on content marketing and the company has realised unmatchable returns in terms of brand love and sales leads. In an interview with BuzzInContent, Kataria said that it is always better to have fans of a product than just customers

By Akansha Srivastava | October 23, 2018
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Join the Dots aims to provide the entire gamut of creative, analytical and brand integration-based services under one roof

By BuzzInContent Bureau | October 17, 2018
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Snap Originals will include scripted shows and docu-series with each episode averaging five minutes where brands can place their six-second non-skippable ads

By BuzzInContent Bureau | October 16, 2018
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Chan, Managing Director, Oath, Hong Kong, India and SEA, talks about the importance of data, AR/VR in content marketing, their ambitious plan in India to challenge Google and Facebook by becoming the third biggest player in the digital advertising space and the growth of content marketing in the country

By Akansha Srivastava | October 16, 2018
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Following the 34-year-old tradition of ‘Asian Paints Sharad Shamman' to support Durga Pujo in Kolkata and build affinity along with it, the brand has launched a song with Bengali band Lakkhichhara to target the youth. The campaign is conceptualised and executed by Ogilvy & Mather

By BuzzInContent Bureau | October 12, 2018
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The brand releases second video of the series bringing alive the real story of Nisha, a young girl with a rare genetic skin condition called Ichthyosis, spreading the idea of ‘family' beyond biological bonds

By BuzzInContent Bureau | October 11, 2018
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In partnership with UnErase by Qyuki creator, Mpower launched a three-part video series that aims to start a conversation and create a stigma-free society

By BuzzInContent Bureau | October 10, 2018
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Memes are being used purely in the form of television commercials using celebrities. But the format making its way to TV is expected to open up opportunities for content marketers

By BuzzInContent Bureau | October 09, 2018
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Pallavi Singh of MG Motor tells BuzzInContent.com how brands can drive about a change through content marketing

By BuzzInContent Bureau | October 09, 2018
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The theme-based amusement park will soon launch an animated series with home-grown characters while subtly integrating the brand in the story narrative

By Karuna Sharma | October 09, 2018
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The video content initiative, India's ‘Reach for Better', seeks to deliver investor education messages through real-life human stories of ordinary people

By BuzzInContent Bureau | October 03, 2018
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Flipkart Fashion uses in-house content, influencers and publisher partners to entice new shoppers and increase shopping frequency

By BuzzInContent Bureau | October 03, 2018
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With the launch, the mobile marketing solution provider attempts to become the largest one-stop content marketing platform

By BuzzInContent Bureau | October 01, 2018
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