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A Kantar study for the integration highlights the fact that the messaging and integration of Too Yumm! in the 12-episode travel reality series delivered significant uplifts across the awareness and persuasion measures for the brand

By BuzzInContent Bureau | August 19, 2019
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It is not a cakewalk for brands that want to experiment with content marketing. It requires a plan and a blueprint on how it should go about it. BuzzInContent.com presents six tips for brands that want to be successful in their first attempt

By BuzzInContent Bureau | August 16, 2019
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BuzzInContent.com compiles a few checkpoints for brands and agencies to ensure their content marketing strategy is working out

By BuzzInContent Bureau | August 14, 2019
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In a freewheeling chat with BuzzInContent.com, Saxena talks about the kitchenware brand's high standard of requirements from content creators and how it is driving its marketing activity solely on digital through content

By Akansha Srivastava | August 13, 2019
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Chandan Bagwe, Founder and Managing Director, C Com Digital, writes that the true potential and outreach of content marketing have come to fore with the arrival of digital marketing tools and social media. There are numerous benefits provided by content marketing which have made it a channel that is used by at least 90% of the marketers today

By BuzzInContent Bureau | August 13, 2019
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The four-episode series showcases Legrand's home automation technology. The series has been released on Good Times TV and the brand's India YouTube channel

By BuzzInContent Bureau | August 08, 2019
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The initiative is a part of Sterling Reserve Comedy Project, an extension of Sterling Reserve Projects — an umbrella platform that looks to discover, enable and incubate emerging talent in performing arts

By BuzzInContent Bureau | August 07, 2019
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Despite increased consumption of content on internet and falling attention span of the new-age user, brands — both big and small — still opt for the good old radio for their content marketing or branded content initiatives. BuzzInContent.com finds out how radio is still delivering effective results when it comes to brand integration

By Akanksha Nagar | August 06, 2019
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The brand is set to launch its in-house content hub ‘Zoom Studio' by the end of 2019 and will also collaborate with music streaming apps to launch customised music playlists on its app

By Akansha Srivastava | August 05, 2019
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Conceptualised by The Glitch, the initiative was aimed at generating awareness about muscle health among urban consumers who are 30+ in age

By BuzzInContent Bureau | August 02, 2019
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The new arm will develop a roster of stars to cater to the fast-growing pop culture market and serve the growing need from digital content platforms, brands and live experiences for new-age celebrities and fans who are digital natives

By BuzzInContent Bureau | August 02, 2019
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The current test rolled out across seven countries will hide ‘like' counts on one's Instagram page. Only the owner of an account, and not followers, can see the total number of likes a post has received

By BuzzInContent Bureau | August 01, 2019
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An ad or anything for that matter is content, but content marketing is not an ad. BuzzInContent talks to brands, content experts and creative agencies to burst the bubble around why creative agencies need to up their play on the content front. They need to unlearn a few things and learn to collaborate and consolidate content in-house, which can help marketers remain hooked to their services for all their marketing and communication needs

By Akansha Srivastava | July 30, 2019
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The moms registered on the platform can go through available campaigns put forth by brands, participate in the campaigns that they are eligible for, and earn the predetermined amount attached to each campaign. Deliverables will be in the form of surveys, reviews, content creation, events or social media posts

By BuzzInContent Bureau | July 26, 2019
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In the last few years, the youth-centric media platform has become a preferred choice of brands for content marketing. In a conversation with BuzzInContent.com, ScoopWhoop's founders Sattvik Mishra (CEO) and Rishi Pratim Mukherjee (COO) talk about their relevance for brands, reliance on third-party platforms for reach, and turning to a sustainable business model

By Akansha Srivastava | July 23, 2019
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A campaign created by Interactive Avenues uses social influencers and topical content around ICC World Cup 2019 to promote the brand's new positioning. The brand launched a micro-series named ‘Cricket First with Harsha Bhogle' to leverage conversations around World Cup 2019

By BuzzInContent Bureau | July 22, 2019
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BuzzInContent.com explores India's major content platforms' commerce play and how they intend to lead the game

By Akansha Srivastava | July 18, 2019
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A public sector unit, GAIL has been strongly driving its initiative ‘Hawa Badlo' through content for three years now. Recently, it launched a web series, ‘Hawa Badle Hassu'. BuzzInContent caught up with Malhotra, Chief General Manager, Brand and Corporate Communications, to talk how a government body like GAIL is driving purpose through content

By Akansha Srivastava | July 17, 2019
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