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BuzzInContent.com brings a few branded content initiatives undertaken by brands to strike a patriotic flavour among consumers

By BuzzInContent Bureau | August 16, 2018
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The budget hotel brand made comedians travel to unfamiliar cities and share their experiences in the form of shows. Small trailers were packaged and promoted on social media, garnering eyeballs and brand recall

By BuzzInContent Bureau | August 16, 2018
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The fast food brand has also launched a contest where consumers need to click a selfie with their favourite Sub, explain how it makes their mood and share it with #MakeItWhatYouWant

By BuzzInContent Bureau | August 15, 2018
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The video is a scene from the video series ‘What's your status' that the Indian beer maker giant launched in July on its YouTube channel Cheers. The viral rant is about the taxing hours and labour Indian employees put in the Indian corporate setup

By BuzzInContent Bureau | August 14, 2018
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On the sidelines of the launch of Parle-G's first branded content film series as part of the second leg of the campaign #YouAreMyParleG, BuzzInConntent.com caught up with Mayank Shah, Category Head, Parle Products to talk about the brand's first video series and its attempt in the branded content space. The five-part series digital films have been inspired by real-life incidences shared by consumers

By BuzzInContent Bureau | August 14, 2018
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Along with BloombergQuint, ‘Aegons of Business' will showcase the journeys of entrepreneurs who took the unconventional route to achieve success. The series is also available on Aegon's website

By BuzzInContent Bureau | August 14, 2018
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Along with The Better India and supported by UN Women India MCO, the campaign highlights the path-breaking work of six women catalysts of change

By BuzzInContent Bureau | August 14, 2018
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Tata Capital's Chief Marketing and Digital Officer Abonty Banerjee tells BuzzInContent.com that being information-heavy makes content marketing an essential tool for BFSI brands

By Karuna Sharma | August 13, 2018
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The brand launched a web series featuring Abish Mathew and Mallika Dua, who had to prove their friendship by taking a seven-step challenge. Each challenge tests an attribute of their friendship which the brand arrived at after intense consumer research

By BuzzInContent Bureau | August 09, 2018
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Good Vibes, a six-episode web series that targets millennials, stars Naveen Kasturia and Maanvi Gagroo. It will be hosted on Sony Liv and Legrand India's YouTube Channel

By BuzzInContent Bureau | August 09, 2018
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Honey Singh, Co-Founder & CEO PR and Content Marketing, #ARM Worldwide, writes how with a well-drafted PR and content marketing strategy, a start-up with a single-digit team can compete with the top guns in the industry. He also suggests 10 ways to do content marketing for your start-up

By Honey Singh | August 08, 2018
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Brands spare no medium to reach out to consumers and with the advent of OTT platforms, they have got a new means to communicate. But are these just another medium to put content or can they actually provide real scale and reach to the content initiatives of brands? BuzzInContent analyses

By Akansha Srivastava | August 07, 2018
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In an interview with BuzzInContent, Flipkart's Senior Director, Marketing, Bhandari said the biggest challenge for content marketing is to maintain the thin line between branded content and advertisement

By Akansha Srivastava | August 07, 2018
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The report says an 810-word article is optimal to be in Google's top 10 SERP. The average readability score for articles that have not been optimised is 39 out of 100 points. On an average, 85% users pay heed to the article optimisation recommendations of the SEO writing assistant

By BuzzInContent Bureau | August 02, 2018
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The platform, which gets 45% of its total revenue through content marketing, is currently working with over 70 brands to co-create mom and parenting content. Prashant Sinha, Chief Operating Officer at Momspresso spoke to Buzzincontent on its expansion plan

By Akansha Srivastava | July 31, 2018
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The web series is based on the story of three different people, going through three different phases of relationships – single, committed and married. The first episode of the web series was launched on July 16, 2018 and will be updated every Sunday after 5:00 pm

By BuzzInContent Bureau | July 31, 2018
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Geraets explains the rationale behind going big on television for the company's latest content initiative ‘Maggi Kitchen Journeys'

By Akansha Srivastava | July 24, 2018
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Bhavishya Kelappan, Business Head, Mia, shares with BuzzInContent how the brand decided to focus more on content marketing than advertising to engage with their consumers

By Karuna Sharma | July 24, 2018
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