The anthem is the voice and character that refuses to conform to the stereotypes and ‘rules' imposed on girls and women in our society

As consumers are not taking a shine to traditional advertising and avenues of brands to grab attention are narrowing down, content marketing is gradually evolving as a deliverable medium. But because of lack of measurability, a lot of brands are not going full throttle on it. Ending the marketers' confusion, BuzzInContent.com compiles a list of tools that can be used to measure effectiveness of content marketing

BBC Studios India partnered with the brand and Mindshare to produce a six-episode branded content series that was broadcast in December 2017. The series revolved around kicking the smoking habit. By creating a relatable reality show module, it avoided sounding preachy, and remained exciting and entertaining

Founded in 2010, Mustache specializes in creating award-winning original and branded content for digital, broadcast and social mediums

The online platform for women aims to strengthen its reach and engagement by addressing new audience groups

With this content initiative, the brand unfolded untold stories of acclaimed riders who had a strong foothold in the community to help the brand launch its latest engine oil Power1 Cruise

The platform partners with Indian media brands who will create made-for-mobile publisher stories and TV-like shows for Snapchat, across multiple genres

Shah Rukh Khan, Kangana Ranaut and Vijay Devarakonda will share their remarkable journeys from December 15 in a six-city tour. The content will be hosted on Viu and YouTube

Top lactation experts to help create a programme to help over 120,000 moms learn how to breastfeed their babies for longer

The agency is currently testing the beta version of the tool for its key clients across automobile, apparel, appliances and technology

Unlike other Chinese phone brands, OnePlus stays away from ad blitzkrieg and brand ambassadors. The premium smartphone brand opts for traditional advertising twice a year to announce product launch but remains with content and community engagement throughout the year

The brand and the content creator have launched first digital discovery programme in eight languages to find the next generation of digital entertainment talent

The brand launches #YoungAndResponsible campaign, partnering with singers Arjun Kanungo and Jonita Gandhi. The artists create ‘Sar Utha Ke Jiyo', a song that captures the brand's essence and positions youth as responsible and focused

For the premiere of Suicide Squad on the channel, FoxyMoron conceptualised and executed a campaign on WhatsApp, a platform not much utilised by brands despite having such a huge user-base

Titled ‘Kitchen, Khanna & Konversations', the three-part series is available exclusively on Hotstar

Fuel India will be led by Debarpita Banerjee, President North and East, FCB Ulka, and the India operation will offer content creation solutions in an end-to-end format

Smartphone players and automobile manufacturers are top contributors to content ads, according to last quarter data of Inshorts

With the growth in appointment viewership attributed to affordable data and the rise of vernacular content, content and ad-funded content will become very important