Digital Sauce builds on market intelligence about topical themes and trends provided by RVCJ to create highly shareable videos, sketches, memes and articles

Today brands tend to create shareable memes and viral videos that can integrate brand-related messages. But the task is not that easy. It requires skill and if not done the right way, brands can face hurdles. Harpreet Bajwa, Co-founder of RVCJ Media, writes about some of the challenges

The video shows a candid dialogue between a daughter and mother while busting myths around IVF. The video is a part of Blush's on-going Mothers and Daughters series

The platform engages specifically with the Hindi-speaking youth in India and covers news in the entertainment, social space and creates infotainment to original video content

BuzzInContent caught up with Kumaran to understand the scope of content marketing in the radio space, Thwink Big's content strategy, Thwink's extension into the video formats of content on digital and how the brands are leveraging the radio space for content marketing to engage with consumers

BuzzInContent.com speaks with one-of-its-kind of video content platform that generates user-generated content targeted specifically at the college-going age group. The platform talks about how brands can leverage their pool of young consumer data to engage with the youth

RoI is the big question when a brand embarks on any marketing initiative and the fact that HUL's Brooke Bond Red Label has come back for a second edition of 6-Pack Band featuring six differently abled teens is probably proof enough that content marketing does bring value to the brand. Shiva Krishnamurthy, General Manager, Brooke Bond Red Label, Hindustan Unilever, explains what the video did for the brand

The Co-founder and Director of milkshake brand feels that brands will invest more in building content, especially videos on visually stimulating, bite-sized consumption platforms like Instagram

Balan, Head of Digital Marketing, talks in-depth about creating good content, the beer brand's focus on video content and challenges in the video content space

The college content entertainment platform will help amplify the search for young, talented movie fans who will create special videos as a tribute to their favourite Hollywood blockbusters

Mi LED TV offers over 500,000 hours of content. Under the strategic partnership, The Viral Fever's library of videos and web-series will be available across all Mi TV's, bringing forth the short, medium and long-form original content to the recently launched smart TV

In an interaction with BuzzInContent, Gandhi talks about the brand's content initiatives on digital and its focus on video content

The brand collaborated with celebrities and influencers who posted videos of them dancing to the anthem. It also celebrated the resilient spirit of news channels and other brands through social media posts and outdoor hoarding

The video series will be launched on March 14 in India to encourage new, organic conversations based on shared content experience

The campaign executed by Zero Gravity Community asked people to take up a challenge where they had to gulp, slurp or eat Vadilal ice cream under 45 seconds and post videos on social media with the required hashtags the brand created for the contest

The brand's video content offering is hosted on its YouTube channel every Tuesday, Thursday and Friday at 5 pm. The show was launched in December 2018 and has gained popularity base of more than 2,50,000 subscribers

The brand releases second video of the series bringing alive the real story of Nisha, a young girl with a rare genetic skin condition called Ichthyosis, spreading the idea of ‘family' beyond biological bonds

#PowerlessQueen gets shortlisted across Interactive, Mobile, PR, Case Film, Branded Viral Video, Non Branded Videos and Branded Entertainment game categories