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Conceptualised and executed by ADK Fortune, the film highlights that there is nothing private about the public place

By BuzzInContent Bureau | February 13, 2020
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Industry experts feel it's important for content to be a consistent effort in the marketing plan. “If advertising is ‘Ek lohar ki', the content is ‘sau sunar ki,

By Akansha Srivastava | February 11, 2020
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Arya tells BuzzInContent.com how the company has evolved over the years, creating content for live events and digital platforms around comedy and music while providing solutions for brands. She explains how comic content makes most conversations accepted and their upcoming plans in regional comedy

By Akanksha Nagar | February 10, 2020
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The channel will telecast a 6-part series every Saturday and Sunday at 10 pm that explores the depths of Indian cinema in an engaging discussion with the maestros of cinema who are known for their craft

By BuzzInContent Bureau | February 07, 2020
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BuzzInContent caught up with Gurpreet Singh, Head Marketing, United Breweries, to know the story behind UB Group's 18-year-old print content property ‘Kingfisher calendar'. Singh also talks about how the content property has benefitted the brand, the execution and distribution strategy and future plans around the calendar

By Akansha Srivastava | February 06, 2020
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BuzzInContent.com caught up with Gopa Kumar, COO of Isobar India, to talk about Kia Seltos' content-driven digital launch campaign

By BuzzInContent Bureau | February 05, 2020
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Beard the lion in his den with BuzzInContent's secret sauce to keep the content marketing game up to the mark

By Akansha Srivastava | February 03, 2020
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The account, won in a global multi-agency pitch, will be handled from the agency's Mumbai office

By BuzzInContent Bureau | February 03, 2020
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After the successful launch of home decor and travel verticles, Sonalika Mehra, Channel Head of Gobble, tells BuzzInContent that the channel will explore the beauty and fashion categories as well in the future

By Akanksha Nagar | January 30, 2020
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The episode showcases Emiway's unique writing process and technical insights that went behind making this song, which has garnered over 190 million views

By BuzzInContent Bureau | January 29, 2020
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In an interaction with BuzzInContent.com, Petal Gangurde, VP Marketing, discusses how the brand has been communicating to millennials via content on digital platforms and the brand's upcoming content plans

By Akanksha Nagar | January 28, 2020
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The web series has been facilitated by Wavemaker and launched on Dice Media's Instagram page on January 25

By BuzzInContent Bureau | January 28, 2020
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Along with social media contest where people had to review to phone in rap style, the rap battle music was also used on TikTok for the #UpForXtra challenge, where users were asked by Honor India to show their ‘Xtraordinary' talent with the ‘Honor 9X #UpForXtra rap' playing in the background

By BuzzInContent Bureau | January 24, 2020
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In one of the sessions ‘Advocacy- Zero moment of truth' at the content event, Nagarajan, the Chief Content Officer at Wavemaker, chats with Kazi, APAC lead, INCA and Chitgopekar, Founding Partner and Co-CEO, Kwan Entertainment, around topics like measurement, intuition versus data in influencer marketing

By BuzzInContent Bureau | January 23, 2020
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Prashanth Challapalli, former COO, Leo Burnett Orchard and The Content Factory, content division of the Publicis Groupe, lists a few important points one must addresses when it comes to digital content marketing

By BuzzInContent Bureau | January 22, 2020
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The campaign champions real-life moments of everyday heroes where optimism, expressed through a smile, helps one face challenging situations to come out stronger

By BuzzInContent Bureau | January 21, 2020
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In an interaction with BuzzInContent.com, Angad Bhatia, Chief Operating Officer of Indiatimes Lifestyle Network talks about their plans to launch content in different Indian languages using TikTok as a platform to distribute content and revamping of the platform app. Bhatia says authentic, concentrated and product-centric content marketing is set to grow in 2020

By Akanksha Nagar | January 20, 2020
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The digital campaign conceptualised in-house will be hosted on the microsite (https://whatthefalooda.swiggy.com/), from where consumers can download a special plugin that automatically detects profanity in the text while nudging users to reconsider their choice of words and replace them with words related to different types of food like biryani, idli, falooda, etc

By BuzzInContent Bureau | January 20, 2020
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