Shivaji Dasgupta, Founder of INEXGRO Brand Advisory, writes about how brands can use events or occasions to create an endearing bridge between the content and the customer

The platform engages specifically with the Hindi-speaking youth in India and covers news in the entertainment, social space and creates infotainment to original video content

Vivo #PassTheSwag is part of the Vivo Super Time project which also consists of music themed activities like the Vivo Super DJ Show at all the matches, and Vivo Super Time during the Official Song Performance at the Final Match Show. Vivo Super Time is part of the brand's global World Cup campaign, ‘My time, My FIFA World Cup'

BuzzInContent caught up with Kumaran to understand the scope of content marketing in the radio space, Thwink Big's content strategy, Thwink's extension into the video formats of content on digital and how the brands are leveraging the radio space for content marketing to engage with consumers

In a conversation with BuzzInContent, Rana Handa, Chief Business Officer, POPxo, talks about the potential of vernacular language, digital content consumption trend and its influencer marketing platform Plixxo

Varun Raina, Marketing Manager, Airbnb, talks about the brand's content marketing insights, content marketing golden rules and the importance of influencers for disseminating content

In an interview with BuzzInContent.com, Ayadassen spoke about the potential of content marketing, why Reuters got into this field and the usual mistakes brands make while undertaking content marketing campaign

Conceptualised and executed by JWT, the web series ‘Bourbon Friendly Matches' brings these two YouTube celebs on a stage where they both have to prove their friendship by taking a seven-step challenge

BuzzInContent.com speaks with one-of-its-kind of video content platform that generates user-generated content targeted specifically at the college-going age group. The platform talks about how brands can leverage their pool of young consumer data to engage with the youth

RoI is the big question when a brand embarks on any marketing initiative and the fact that HUL's Brooke Bond Red Label has come back for a second edition of 6-Pack Band featuring six differently abled teens is probably proof enough that content marketing does bring value to the brand. Shiva Krishnamurthy, General Manager, Brooke Bond Red Label, Hindustan Unilever, explains what the video did for the brand

The Co-founder and Director of milkshake brand feels that brands will invest more in building content, especially videos on visually stimulating, bite-sized consumption platforms like Instagram

Balan, Head of Digital Marketing, talks in-depth about creating good content, the beer brand's focus on video content and challenges in the video content space

86% of consumers can tell the difference between branded content and editorial, 75% claim to be interested in content if it is ‘relevant to them', whether it is branded or not. In addition, 73% prefer branded content to traditional forms of advertising

With an overall reach of over 37 million, fbb engaged an audience of over four million through this campaign

Are independent content-creating platforms much more successful in creating valued content for brands as compared to the advertising agencies? Several marketers said agencies wear the glasses of advertising even while creating content. BuzzInContent analyses what works well for the brands

The film shows a man who readily took up the challenge of carrying an average weight of a baby which a would-be mother carries in the final stages of pregnancy, around his belly for nine days but surrenders after a week, confessing his discomfort

Anushree Tainwala, Executive Director, Marketing, Samsonite South Asia, talks about the importance of using the right kind of celebrities and influencers in content generation and how content should be engaging

In the campaign created in association with TVF's Girliyapa, the brand is subtly integrated in the story where a situation is created around ‘What if mothers behaved like government employees?'