In a video interview series, Republic presents Engage, Lufthansa's Director B2C Marketing for Asia Pacific, tells BuzzInContent.com that digital and social drive the brand's content initiatives but television and radio provide them reach. Listen to Knapp as he talks about Lufthansa's approach to content and his expectations from Indian content partners

In the second part of the video interview with Republic TV presents Engage, Jha, the CMO at the self-drive car rental platform, talks about the brand's future content strategy and a few tips for the brands embarking on their content marketing journeys

In a video interview series Republic TV presents Engage, Chawla, Head of Brand Marketing, talks about how the brand is running at the forefront in the content game in the travel space. She also said that through the content one can create brand love that acts as the biggest advocacy and eventually fulfilling business objectives

In a video interview series Republic TV presents Engage, Volkswagen India's Head of Marketing says that he finds huge potential in the OTT and music space on the content front. He believes that while macro-influencers help get reach, micro-influencers bring further authenticity towards the brands

The CEO of the denim brand speaks with BuzzInContent.com in a video interview series Republic TV presents Engage on the brand's focus on content marketing, power of user-generated content and role of various mediums in the content strategy

Apte, Vice-President, Marketing, Castrol India, talks about the brand's content marketing strategy in a video interview series Republic TV presents Engage

BuzzInContent met Anand, Senior Director - Regional Marketing, for an interview Republic TV presents Engage, to talk about content marketing in the direct selling category, the potential of unboxing videos and the importance of consistency in the content space

BuzzInContent caught up with Bikram Basu, Chief Operating Officer, Allied Blenders & Distillers, in a video interview series, Republic TV presents Engage, to talk about the idea behind the brand's entry into music content space, his outlook on the content space in the alcobev category and his expectations from the content creators

Puma India Managing Director tells BuzzInContent.com that marketers stick to traditional advertising because that's what worked for them until a few years back. Watch Ganguly talk about Puma's focus on content in a video interview series, Republic TV presents Engage

Sai Narayan, Associate Director and Head of Marketing, Policybazaar and Paisabazaar, and Shamik Ghosh, Head, Content and Communications, Paisabazaar, talk about their content marketing strategy, challenges and the way forward for doing content for the financial services category, in a video interview series, Republic TV presents Engage

The Founder and CEO of Clovia talks about the brand's content strategy, dos and don'ts of content integration, and challenges associated with content marketing in the lingerie category, in a video interview series, Republic TV presents Engage

The Co-founder of fashion labels talks about the content marketing strategy of both the brands, in a video interview series, Republic TV presents Engage

The Vice-President, Marketing at Shalimar Paints, talks about the brand's new focus on content, a few tips for brands entering the content marketing space and the challenges associated with branded content, in a video interview series, Republic TV presents Engage

Fabindia's Chief Brand and Marketing Officer talks about the growth of content marketing in India, nuances of doing content on TV and print, and some tips for marketers ready to enter the space, in a video interview series Republic TV presents Engage

The Country Marketing Director of HP India talks about the brand's content marketing strategy, in a video interview series, Republic TV presents Engage

Mehta talks about content strategy for GirnarSoft brands Cardekho, Gaadi.com, Zigwheels and Bikedekho, in a video interview series Republic TV presents ‘Engage' brought to you by BuzzInContent

Kataria talks upon the state of content marketing and its future in India in a video interview series Republic TV presents 'Engage' brought to you by BuzzInContent

George talks about taking content route to launch its brand 'Prowl' in a video interview series Republic TV presents - 'Engage' - brought to you by BuzzInContent