The research shows branded content campaigns are more effective if they include personalised elements. 63% agree that personally relevant content improves how they feel about the brand associated with it and 58% see brands in a more positive light if they provide them with content that matches their interests

Known for doing stories in 140 characters and integrating brands seamlessly in them, the content platform is now trying various forms of video content

The insurance brand has launched the web series as part of its various content initiatives to increase consumer engagement

Celebrated and recognised globally, The Webby's is an iconic platform created to award excellence on the internet and is touted to be the Oscars of the Internet

What's Your Problem created Twitter's first live comedy show, half hour of content programming on a TV channel and a stand-up comedy show by terminally ill people

The investment round was led by Neoplux (Doosan Group, Korea) and OPPO (China). Existing investors IDG Ventures India, Kalaari Capital, GREE Ventures (Japan) and Summit Media (Philippines) also participated

The luxury car brand partners with Group M's The Motion Content Group and The Vibe to create ‘Rushes'

Under the new partnership, all the shows and anchors of Zoom will be styled by Myntra, which will also help in co-creating content for the channel. The brand will feature in the channel's tagline as ‘styled by Myntra'

Video for Sponsored Content to help marketers and businesses make the most of LinkedIn's targeting and measuring capabilities to effectively reach and engage with the right audience in a quality environment using video

Saxena will be responsible for identifying and building new revenue streams, along with fostering deeper brand relationships

Sheikhawat talks about the UB Group's content marketing focus, strategy to choose content, employee advocacy and the content marketing scenario in India

To launch the brand's new corporate identity, Jack in the Box Worldwide, the digital agency brand of The 120 Media Collective, created a platform to connect like-minded individuals and bring them together to realise their aspirations

The college content entertainment platform will help amplify the search for young, talented movie fans who will create special videos as a tribute to their favourite Hollywood blockbusters

ImMature has been created by Sameer Saxena and written by Abhishek Yadav, Nishad Jhaveri and Suprith Kundar, and directed by Prem Mistry. ImMature is a five-episode coming-of-age story about the first adventures in a young man's life

For brands to make bigger conversations, the creative community has to build differently, says Vasconcellos, Head of Creative Shop, APAC Facebook

The furniture e-tailer, which also has an offline presence, is moving its focus from capital-intensive TV advertising to low-cost content marketing to reach out to consumers and plans to invest in a web series

Instead of directly selling the brand to consumers, Prega News thought of creating awareness around pregnant working women and their plight during and after the pregnancy and how colleagues can be supportive during these tough times

Rawat talks about Zoomcar's aggressive plan on content marketing and shares his viewpoints on how can brands make most of the ROI through content