The India Influence Report 2018-Influencer Insights Edition (IIE) says 80% social media influencers feel Instagram will grow the fastest this year, much ahead of Twitter and Facebook

The food start-up that largely uses content marketing to reach out to consumers believes that the strategy doesn't lead to direct increase in sales but gradually cements the brand image in the mindspace of consumers

Mi LED TV offers over 500,000 hours of content. Under the strategic partnership, The Viral Fever's library of videos and web-series will be available across all Mi TV's, bringing forth the short, medium and long-form original content to the recently launched smart TV

Based on the theme ‘Elements of Nature', the finalists were instructed to weave in stories using the four elements at Kanan Devan Hills – earth, fire, wind and water. These stories in the form of webisodes will be released every week on Tata Tea Kanan Devan's Youtube channel

In an interaction with BuzzInContent, Gandhi talks about the brand's content initiatives on digital and its focus on video content

Gandhi led digital, distribution, overseas and commercial functions during his 8-year stint with Viacom18

Mankind has got an unprecedented success through its first few content marketing initiatives. BuzzInContent.com got in touch with the company's AGM, Product Management, to learn about the brand's content marketing strategy, the stickiness of content and how it would reach tier II and III cities

The studio aims to contribute towards making the brand future ready for catering to growing consumer and advertiser needs and changing media trends

The brand has launched a digital film titled ‘Naamkaran' in association with TTT, showcasing the company's ease of SME lending to drive growth in business while making an emotional connect with the viewers of the film

The brand has partnered with Kannada GEC Star Suvarna and OTT platform Viu to bring alive friendships of well-known personalities from real to reel life. The talk show has been launched in collaboration with Mindshare and Group M

The network's National Creative Director Manish Karnatak has been given additional responsibility to head Thwink that will work towards enabling strategic innovations and efficient creation of quality content for radio and clients

Nikhil Rastogi, Head Marketing and Digital Acquisition at the bank, talks about consumer passion points: family and friends, travel, sports, food and money and how the bank leverages it in its marketing strategies

Joshi was speaking at Content Marketing Summit Asia 2018 on the possible ways in which brands and publishers can collaborate to create epic content. The panel included Rasika Tognatta of Turner, Komal Puri of Schwarzkopf and Samir Bangara of Qyuki

Speaking on Content Marketing Measurement, the Chief Marketing Officer of United Breweries lists three important things that should be kept in mind while approaching content strategies – innovation with scale, relatability and moment marketing

There were a total of 18 winners across 20 categories from over 100 entries received for the inaugural edition of the awards. Bangalore-based Brave New World Communications ruled with five medals, including Content Marketing Agency of the Year award

Indian marketers are now faced with the challenge of using tools to maximise ROI and gain a strategic edge over competitors. LinkedIn Content Marketing Trends are based on technological advances and driven by the rising class of astute content marketers

Irani talked about how Nykaa increased its sales through content marketing initiatives, dynamism in the space, trends, her thoughts on the changing consumer behaviour and partnering with external content creators

74% Indian marketers plan to increase their budget this year, says LinkedIn survey