Mehta talks about content strategy for GirnarSoft brands Cardekho, Gaadi.com, Zigwheels and Bikedekho, in a video interview series Republic TV presents ‘Engage' brought to you by BuzzInContent
By Akansha Srivastava | December 06, 2018Kataria talks upon the state of content marketing and its future in India in a video interview series Republic TV presents 'Engage' brought to you by BuzzInContent
By Karuna Sharma | October 27, 2018George talks about taking content route to launch its brand 'Prowl' in a video interview series Republic TV presents - 'Engage' - brought to you by BuzzInContent
By Karuna Sharma | October 18, 2018In a video interview series Republic TV presents 'Engage' brought to you by BuzzInContent, Desai, Director, Mass and Brand Marketing, Amazon India, says the company is working to figuring out ways to measure the ROI of content marketing
By Akansha Srivastava | October 05, 2018In a video interview series with BuzzInContent, the VP Marketing of the alcobev brand admits that not many people are linking content marketing and ROI directly to sale but he is sure people will get there as the ecosystem evolves
By Karuna Sharma | October 05, 2018Based on reviews and recommendations from trusted influencers, users can shop their favourite products ranging from personal care, health and wellness, makeup, among others
By BuzzInContent Bureau | January 22, 2021BuzzInContent.com interacts with seasoned content marketing practitioners who share their in-depth knowledge about content mapping and make it simpler for those eager to fetch maximised results from the money they invested in content marketing
By Akansha Srivastava | January 21, 2021Ever since the activity started, Amul's FB page followers increased from 1.4 M to 2 M. Ice cream FB page followers increased by 54,000 accounts. At an average duration of 45-50 min per recipe, Amul created over 90,000 min (1500+ hrs) of original content till Jan 19, 2021
By BuzzInContent Bureau | January 20, 2021Cinthol is a brand that has always stood for exploration. These webisodes will be a series of conversations with travel influencers reminiscing their most adventure-filled experiences
By BuzzInContent Bureau | January 20, 2021BuzzInContent interacts with content marketing professionals to understand the nitty-gritty of content mapping and its usage. The story is divided into two parts. The first part talks about the importance and penetration of content marketing in India. The second part will talk about the methodology to do it across categories of brands
By Akansha Srivastava | January 19, 2021The campaign helped Oppo regain a 9.81% share of the mobile market in the Indian peninsula in 2019 Q2 compared to 7.23% in 2019 Q1, signalling a 28% jump in sales
By BuzzInContent Bureau | January 18, 2021The brand has strategically used influencer marketing and brought the sentiment alive by bringing on screen the fun relationship between a few parent-child duos. Leading them is former captain of the Indian cricket team MS Dhoni and his daughter Ziva Dhoni
By BuzzInContent Bureau | January 15, 2021The brand collected folk stories and myths about the most cherished Rath Yatra dishes, Dalma and Chenna Poda, and brought it alive with the local art style used in digital animated format
By BuzzInContent Bureau | January 14, 2021The campaign conceived and executed by Logicserve Digital aims to lift the taboo around family planning and contraception, specifically for areas such as Uttar Pradesh, Maharashtra, Orissa and Bengal
By BuzzInContent Bureau | January 13, 2021Kunal Kishore Sinha, Co-founder, ClanConnect, writes how AI is changing the way influencer marketing is done by simplifying and adding more accuracy to the process —helping brands to craft and launch more effective and successful marketing campaigns
By BuzzInContent Bureau | January 13, 2021Amid the pandemic, content marketers juggled between reduced budgets and shooting restrictions, and had to re-strategise content plans in view of evolving consumption habits. BuzzInContent.com spoke to content marketers who share mistakes they made while executing content-driven campaigns and lessons they got last year
By Akanksha Nagar | January 12, 2021A leader in using content to build brand image and brand connect recently caught our attention with its innovative approach to branded content. Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, analyses the brand's content initiatives from the semiotic lens
By Hamsini Shivakumar | January 11, 2021The campaign has taken on board regional influencers such as Gujarati actor Arzu Limmbachiya and Punjabi actor Navdeesh Arora, who have a different set of followers, thus helping the brand cover a larger audience base
By BuzzInContent Bureau | January 08, 2021