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Conceptualised by Ogilvy India, the branded content piece has used humour as a creative route to create awareness about pest infestation and prevention from them

By BuzzInContent Bureau | October 25, 2018
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The report reveals that entertainment is the largest category in mobile content consumption for Indian users,accounting for 27.4%,followed by Sports and Lifestyle,which account for 18.6% and 13.8% respectively

By BuzzInContent Bureau | October 24, 2018
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The theme-based amusement park will soon launch an animated series with home-grown characters while subtly integrating the brand in the story narrative

By Karuna Sharma | October 09, 2018
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With the launch, the mobile marketing solution provider attempts to become the largest one-stop content marketing platform

By BuzzInContent Bureau | October 01, 2018
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Adhering to the brand's #NourishYourDreams propositioning, Mirza echoes the notion of many other mothers like her, who believe that a child should be free to choose his/her own path

By BuzzInContent Bureau | October 01, 2018
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The content initiative by the online food ordering and delivery platform will see celebrity chef Saransh Goila hosting candid chats with eight exclusive restaurant partners

By BuzzInContent Bureau | September 24, 2018
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The objective of the interactive YouTube campaign was to ensure awareness of the new mayonnaise range and encourage its usage by showcasing recipes chosen and made by users. The campaign received over 2.75 mn Impressions

By BuzzInContent Bureau | September 20, 2018
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In an interview with BuzzInContent.com, Singhal talks about the expansion plans of the platform, its content offering, working with brands and the changing landscape of content marketing in India

By Akansha Srivastava | September 18, 2018
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The social media platform is using new technology and partnering with third-party fact-checkers to tackle misinformation in a faster way

By BuzzInContent Bureau | September 17, 2018
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The Indian content collaborations are among 50 Asia Pacific deals. Prominent Indian names include Red Chillies Entertainment, Vh1 Supersonic, Comic Con India, Network 18, Scoopwhoop, NDTV, Filmfare and CricBuzz

By BuzzInContent Bureau | September 12, 2018
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The content was given a local twist while giving consumers an understanding of the wide range of products Asian Paints has to offer

By BuzzInContent Bureau | September 07, 2018
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Targeting the millennials, under this new campaign, homebuyers can pay a pre-EMI starting Rs 9,999 per month for a limited period and book their dream home with Godrej Properties

By BuzzInContent Bureau | September 07, 2018
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Along with BloombergQuint, ‘Aegons of Business' will showcase the journeys of entrepreneurs who took the unconventional route to achieve success. The series is also available on Aegon's website

By BuzzInContent Bureau | August 14, 2018
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Bhavishya Kelappan, Business Head, Mia, shares with BuzzInContent how the brand decided to focus more on content marketing than advertising to engage with their consumers

By Karuna Sharma | July 24, 2018
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The mobility platform has witnessed a 3.5x increase in their organic website traffic with this association. ZAP Subscribe is a fractional sharing programme where one can subscribe to a car on a monthly basis

By BuzzInContent Bureau | July 17, 2018
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POPxo has collaborated with Hotstar, where the web series will be first streamed exclusively for 72 hours and then on the POPxo app

By BuzzInContent Bureau | June 27, 2018
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The film shows a man who readily took up the challenge of carrying an average weight of a baby which a would-be mother carries in the final stages of pregnancy, around his belly for nine days but surrenders after a week, confessing his discomfort

By BuzzInContent Bureau | May 15, 2018
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74% Indian marketers plan to increase their budget this year, says LinkedIn survey

By BuzzInContent Bureau | February 12, 2018
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