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The new vernacular languages support team includes writers, proofreaders and voice-over artists who are based across three offices - Delhi, Bangalore and Mumbai

By BuzzInContent Bureau | March 05, 2019
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This marks Amazon.in's first online association with any digital storyteller. The web series integrates the messaging of all the three brands in the storyline. Amazon.in is the presenting sponsor. The series has been powered by Butterfly Ayurveda. Pipa • Bella is the associate sponsor

By BuzzInContent Bureau | March 01, 2019
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Launches Alcohowl, the first in a series of new IPs. Alcohowl will be present at two levels, as a digital platform creating custom content for consumers in the form of an e-magazine and branded videos and as an on-ground experiential platform providing curated experiences through special events and activities

By BuzzInContent Bureau | March 01, 2019
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Fully localised, the Spotify experience in India brings to brands an incredibly engaged audience

By BuzzInContent Bureau | February 28, 2019
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The official hashtag, #No.1YaariPatrol, gained a total engagement of more than one million and reached its key audience of young millennials aged 18-34

By BuzzInContent Bureau | February 28, 2019
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It is imperative to create branded content that doesn't portray the brand in the face of the consumers but it should also not be the case where it gets lost in the narrative. BuzzInContent.com explores the right balance of creating branded content that doesn't look like ads, and remains unique to the brand and compelling to the target audience

By Akansha Srivastava | February 27, 2019
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Almost after a year of its launch, BuzzInContent.com, India's only news portal on content marketing and native advertising, is putting all its premium content behind a paywall. The move will help us to push harder to produce better content and insight pieces that media agencies, publishers, broadcasters, OTT platforms, independent content creators and advertisers can benefit from

By BuzzInContent Bureau | February 26, 2019
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Kumar's mandate is to build a global tech-enabled marketplace for the fragmented short format content ecosystem

By BuzzInContent Bureau | February 26, 2019
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In the second year of its ‘Be Fearless' campaign, Horlicks endeavours to provide an engaging way of helping kids prepare for their exams and overcome the effects of rote learning

By BuzzInContent Bureau | February 25, 2019
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When a brand talks about the success of a content piece, it mentions the number of views, impressions and altogether the virality aspect of the initiative. But should virality of content be the ultimate goal for brands' content marketing efforts? BuzzInContent.com explores

By Akansha Srivastava | February 19, 2019
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The Unibic daily digestive campaign features Shetty creating some of her favourite go-to healthy recipes by using Unibic Daily Digestive Oatmeal cookies and Unibic Daily Digestive Ajwain+ cookies

By BuzzInContent Bureau | February 15, 2019
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Coca-Cola has etched itself in the memory of generations through Coke Studio. Levi's, Nescafe, Nexa among others have created musical concepts to increase their reach. Pepsi went on to the extent of launching a music channel with MTV. BuzzInContent.com explores why brands are obsessed with music properties

By Akanksha Nagar | February 12, 2019
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Anand Pathak, Chief Marketing Officer at Netmeds.com, speaks to BuzzInContent.com about the brand's content marketing strategy

By Akansha Srivastava | February 12, 2019
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The content initiative stars characters from the latest big-screen animated Lego adventure, The Lego Movie 2

By BuzzInContent Bureau | February 12, 2019
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Clocking more than 10 million views, the content around the FMSCI MMSC Volkswagen Ameo Cup is a huge hit among motorsports enthusiasts

By BuzzInContent Bureau | February 07, 2019
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In an interview with BuzzInContent.com, the Composer of JetSynthesys Music Boutique says he thinks artists in the creative fraternity need to understand the importance of having a brand because it subsidises the cost and makes the whole arithmetic of the business better

By Neha Kalra | February 05, 2019
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The film is the story of a chase across the city's iconic landmarks. The film was shown first at Super Bowl LIII on February 3

By BuzzInContent Bureau | February 05, 2019
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The film under the ‘Myntra Unforgettables' series highlights how a young Niranjana Parte and her entire village pursue their passion for football with help from an NGO

By BuzzInContent Bureau | January 29, 2019
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